Building trust with potential customers is crucial for increasing conversions in your Magento store. One of the most effective ways to establish credibility is by showcasing Yelp reviews.
By integrating authentic customer feedback, you can enhance engagement, boost user confidence, and drive more sales.
In this guide, we’ll cover why adding Yelp reviews to Magento is beneficial, step-by-step instructions for embedding them, best practices for effective display, and common mistakes to avoid.
Why Add Yelp Reviews to Your Magento Store?
Increase Trust and Credibility: A study found that 79% of consumers trust online reviews as much as personal recommendations. Displaying Yelp reviews reassures visitors of your store’s credibility.
Boost Conversions and Sales: Social proof can increase conversion rates by up to 270%. Featuring Yelp reviews can persuade hesitant shoppers to make a purchase.
Enhance SEO and Visibility: User-generated content like Yelp reviews can improve search engine rankings, helping your Magento store gain more organic traffic.
How to Add Yelp Reviews to Your Magento Store
Adding Yelp reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Yelp review widget on your site using WiserNotify.
Step 1: Sign Up for Free
First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.
Step 2: Set Up WiserNotify on Your Website
After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Yelp reviews on your site.
Step 3: Add Yelp Reviews
Go to your WiserNotify dashboard to add a Yelp review popup to your site. Here’s a simple guide on how to do it:

You can also watch this video to learn how to change how the reviews look:
This is what the review notification looks like on a website:

Add a Yelp Review Wall
If you want, you can put a wall of Yelp reviews on your site. Just click the ‘Social Wall’ button in your WiserNotify dashboard:

If you want, you can put a wall of Yelp reviews on your site. Just click the ‘Social Wall’ button in your WiserNotify dashboard:
You will go to a page where you can set up your Yelp review wall. Here’s how to do it:

More Than Just Reviews
WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.
For a full guide on using WiserNotify:
How to Embed Yelp Reviews on Magento
1. Get the Yelp Review Embed Code
- Visit your Yelp Business Page.
- Select the review you want to feature.
- Click the Share button and copy the embed code.
2. Add an HTML Block in Magento
- Log into your Magento Admin Panel.
- Navigate to Content > Elements > Blocks.
- Click Add New Block and name it appropriately.
- Paste the Yelp embed code into the content editor.
3. Assign the Block to a Page
- Go to Content > Elements > Pages.
- Select the page where you want to display the reviews.
- Add the new block to the desired page section.
4. Use a Magento Extension for Automated Integration
For a dynamic solution, consider using an extension like Wisernotify to automate Yelp review updates:
- Install Wisernotify from the Magento Marketplace.
- Connect your Yelp Business Page.
- Customize the widget’s design and placement.
- Embed the generated widget into your Magento store.
5. Customize the Display
- Adjust the styling and positioning to align with your store’s design.
- Ensure the reviews remain readable and visually appealing.
6. Optimize for Mobile Viewing
- Test your store on different devices to ensure the reviews display correctly.
- Modify settings if necessary for better mobile responsiveness.
7. Save and Publish
- Click Save and Publish.
- Preview your store to verify the Yelp reviews appear correctly.
- Make any final adjustments for optimal display.
Best Practices for Showcasing Yelp Reviews on Magento
Highlight the Most Impactful Reviews
- Choose reviews that emphasize positive customer experiences, great service, and product quality.
Keep It Clean and Readable
- Displaying 3-5 high-quality reviews keeps your page layout professional and user-friendly.
Encourage More Yelp Reviews
- Include a CTA like “Check Out More Reviews on Yelp!” to guide satisfied customers to leave feedback.
Ensure a Cohesive Design
- Make sure the Yelp review section blends with your Magento store’s branding in terms of fonts, colors, and layout.
Common Mistakes to Avoid When Adding Yelp Reviews to Magento
Embedding Too Many Reviews at Once
- Too many reviews can make your page look cluttered and overwhelming. Stick to a select few impactful testimonials.
Ignoring Mobile Optimization
- A poorly formatted review section can negatively affect mobile users. Always test responsiveness before publishing.
Not Updating Reviews Regularly
- Outdated reviews may harm your store’s credibility. Rotate and refresh your displayed reviews periodically.
Wrap-Up
Adding Yelp reviews to your Magento store is a great way to build trust, enhance engagement, and drive conversions.
By following these steps and best practices, you can seamlessly integrate authentic customer feedback into your online store.
Looking for an automated solution? Try Wisernotify to dynamically display fresh Yelp reviews on your Magento store!