Most store owners just want a review tool that works without extra cost or effort.
But many tools charge more for features like video reviews or only work on limited platforms.
Loox starts at $12.99/month, but you need the $39.99/month plan for video reviews.
Fera.ai starts at $9/month and looks good, but it charges extra for automation and advanced settings. Some users find the setup slow and support hard to reach.
This wastes time and makes growth harder for small shops.
WiserReview starts at just $9/month, providing you with everything from the start. It supports text, photo, and video reviews on all plans, including the free one.
You can send review requests by WhatsApp, email, or link. It works with Shopify, Webflow, WordPress, and more. Setup is fast, and there’s no hidden cost.
In this post, we’ll compare WiserReview, Loox, and Fera.ai to help you choose the best tool for your store.
Let’s get started!
WiserReview vs Loox vs Fera.ai Side-by-Side Comparison
| Feature | WiserReview | Loox | Fera.ai |
|---|---|---|---|
| Starting Price | Free plan, $9/month paid | $12.99/month | Free plan, $9/month paid |
| Review Types | Text, Photo, Video | Photo, Video (higher plans) | Text, Photo, Video |
| WhatsApp Requests | Yes | No | No |
| Email Requests | Yes | Yes | Yes |
| Google Review Sync | Yes | No | Yes |
| Video Reviews in Free Plan | Yes | No (starts at $39.99) | No |
| Display Options | Slider, Badge, Popup, Carousel | Photo Grid, Widgets | Widgets, Carousels, Banners |
| Customization Control | Full (all plans) | Limited to lower plans | Medium |
| Smart Filters/Sorting | Yes | No | No |
| Supported Platforms | Shopify, WordPress, Webflow, WooCommerce | Shopify only | Shopify, BigCommerce, WooCommerce |
| Setup Difficulty | Very Easy (No Coding) | Easy | Moderate |
| G2 Rating (2025) | 4.9/5 | 4.6/5 | 4.5/5 |
What is WiserReview
WiserReview is a simple and affordable review tool for online stores.
It helps you collect reviews from customers using email, WhatsApp, or a shareable link. You can collect photo, video, and text reviews without needing extra tools or upgrades.
The setup takes just a few minutes and doesn’t require any coding.
It works with platforms like Shopify, WooCommerce, Webflow, and WordPress. You can show the reviews using popups, sliders, badges, or carousels.
Why WiserReview is a Smarter Pick Than Loox or Fera.ai
Here’s what makes it better:
Supports all review types in every plan: WiserReview lets you collect photo, video, and text reviews even on the free plan. Loox only offers video reviews in higher-tier plans. Fera.ai limits video reviews to paid users.
Works on more platforms: WiserReview supports Shopify, WooCommerce, Webflow, and WordPress. Loox is only for Shopify. Fera.ai works with a few platforms but may need more manual setup.
No coding needed: You can set up WiserReview in minutes using a simple embed or plugin. No developer is needed.
Includes WhatsApp review requests: WiserReview is the only one that lets you send review requests by WhatsApp. Loox and Fera.ai support only email or on-site prompts.
Google Reviews sync: You can pull in your Google reviews directly with WiserReview. Loox doesn’t support this. Fera.ai offers limited integrations.
Free plan with key features: WiserReview gives you real value on the free plan. You get core review collection tools, display options, and even photo/video support. Loox’s and Fera’s free options are more limited or not available at all.
Lower price with more tools: WiserReview starts at $9/month. Loox starts at $12.99 but limits video reviews to $39.99/month. Fera.ai starts at $9/month, but advanced features quickly add up.
Show Real Reviews That Build Trust
Collect and display photo, video, and text reviews with full design control.
What is Loox
Loox is focused on visual reviews and works only on Shopify. It’s a good fit if you mainly want to collect photo or video reviews and show them in a clean grid layout.
Loox sends review request emails to customers and offers them a discount if they upload a photo.
The tool also supports video reviews, but only in higher-tier plans. It has some referral features to drive more customers, and its design works well for fashion, beauty, or product-heavy stores.
Main Features:
Collect photo and video reviews (video only in higher plans)
Email review request system
Grid-style visual layout
Referral and discount offers
Designed for Shopify
Pros
-
- Great visual review layout.
- Encourages customer photos with rewards.
- Works well with Shopify’s design and checkout.
Cons
- No support outside of Shopify.
- No WhatsApp or link-based review request.
- Fewer layout options.
- Must upgrade for video reviews.
What is Fera.ai
Fera.ai mixes reviews with tools that push urgency and social proof. It supports text, photo, and video reviews, and lets you display them in different layouts.
It also adds countdown timers, low-stock alerts, and popups to help convert more visitors.
You can offer rewards or discounts to customers who leave a review. Fera works with Shopify and WooCommerce and is best for stores that want both reviews and conversion-boosting tools in one place.
Main Features:
Collect all review types (text, photo, video)
Custom layouts and widgets
Built-in urgency tools (timers, low stock)
Incentives for reviewers
Supports Shopify and WooCommerce
Pros
- Combining reviews with sales tools.
- Helps improve conversion with urgency alerts.
- Offers full customization.
Cons
- Some setup steps take longer.
- More features than needed for stores only focused on reviews.
- Limited to two platforms.
Which One to Choose?
Loox, Fera.ai, and WiserReview all help you show what your customers say about your products. But each one fits a different kind of store.
Loox is good for Shopify stores that want to collect photo reviews. But video reviews cost more, and they work only on Shopify.
Fera.ai offers more than just reviews. It adds urgency widgets and popups, which can help, but it may feel a bit cluttered if you only need reviews.
WiserReview keeps things simple. It gives you all types of reviews—text, photo, and video—without locking features behind high prices.
You can send review requests by email, WhatsApp, or link. It works with many platforms and is quick to set up.
If you want a tool that covers the basics without extra steps, WiserReview is easy to start and easy to stick with.
Conclusion
Choosing the right review tool depends on what fits your store’s setup and pace.
If you use Shopify and want strong visual layouts, Loox works well, but some features cost extra.
Fera.ai adds urgency tools, which can help, but it may be more than you need if your focus is just on reviews.
WiserReview keeps things simple. It does the core job—collecting and showing reviews—without getting in the way.
It supports different platforms, covers all review types, and doesn’t hide features behind higher plans.
If you want a tool that works from day one and keeps your process clear, WiserReview makes that easy.
