Many businesses want to collect and show customer reviews.
But tools like GatherUp and Reputation often cost more than expected.
They come with features that small teams don’t need or use.
GatherUp starts at $99/month for one location. Reputation doesn’t list its price.
You have to contact sales. Some users say the setup takes too long. Others find the tools hard to use or too much for their basic needs.
WiserReview offers a simpler option. You can collect photos, videos, and text reviews.
You can send review links by email, WhatsApp, or copy a link. Setup takes minutes, and the free plan includes most features.
In this post, you’ll see how WiserReview compares with GatherUp and Reputation so you can pick what works best for your store.
Let’s get started!
WiserReview vs GatherUp vs Reputation Side-by-Side Comparison
| Feature | WiserReview | GatherUp | Reputation |
|---|---|---|---|
| Free Plan | Yes | No | No |
| Starting Price | Paid from $9/mo | Starts at $99/month | Custom pricing (contact sales) |
| Review Types | Text, Photo, Video | Text only | Text only |
| Review Requests | Email, WhatsApp, Link | Email, SMS | Email, SMS |
| Google Review Sync | Yes | Yes | Yes |
| Display on Website | Yes (sliders, popups, badges) | Limited embed | No |
| Custom Review Form | Yes | Yes | No |
| Multi-location Support | Basic | Yes | Yes |
| Analytics & Reports | Basic | Moderate | Advanced |
| Ease of Use | Very easy (no coding) | Moderate setup | More complex setup |
| Best For | Small businesses, stores | Local service businesses | Large enterprises |
| Platform Support | Shopify, WooCommerce, WordPress, Webflow | Google, Yelp, Facebook | Healthcare, Automotive, Franchises |
| G2 Rating (2025) | ★ 4.9 / 5 | ★ 4.5 / 5 | ★ 4.4 / 5 |
What is WiserReview
WiserReview is a simple and affordable review management software.
It helps you collect and show customer reviews without extra steps.
You can collect text, photo, and video reviews using email, WhatsApp, or a link.
It works with Shopify, WooCommerce, Webflow, and WordPress. Setup is quick and doesn’t need a developer.
You can display reviews using sliders, badges, or popups. The free plan includes the main features.
Why WiserReview is a Better Pick than GatherUp and Reputation
Here’s what it offers that GatherUp and Reputation don’t:
Photo and video reviews included on all plans: WiserReview supports photo, video, and text reviews—even on the free plan. GatherUp and Reputation focus mainly on text reviews.
WhatsApp review requests: You can ask customers to review you by WhatsApp, email, or a direct link. GatherUp and Reputation don’t support WhatsApp.
Easy website display options: WiserReview lets you show reviews with sliders, badges, or popups that match your brand. The other tools don’t give this much control or need dev help.
Faster setup, no coding: WiserReview installs in minutes using simple plugins or copy-paste code. GatherUp and Reputation take longer and are built more for agencies or enterprise teams.
Lower price, better value: WiserReview starts at $9/month. There’s a free plan too. GatherUp starts higher and Reputation doesn’t show prices at all—usually a sign of enterprise pricing.
No sales calls, no contracts: You can start using WiserReview right away. No calls, no demos, no waiting.
Show Real Reviews That Build Trust
Collect and display photo, video, and text reviews with full design control.
What is GatherUp
GatherUp is a review and reputation tool used mostly by service businesses and agencies.
It collects reviews from sites like Google and Facebook.
You can send review requests by email or SMS.
It also tracks feedback and helps improve ratings across locations.
Main features:
Collect reviews from review sites
Send email and SMS review requests
Monitor customer feedback
Track review performance
Multi-location support
API and white-label features
Pros
- Good for local businesses.
- Strong feedback tracking.
- Useful for agencies
Cons
- High pricing.
- No photo or video reviews.
- No free plan.
What is Reputation
Reputation is built for big businesses with many locations.
It helps manage reviews, listings, and surveys all in one place.
You can monitor reviews across platforms, run surveys, and manage your online listings.
The platform is powerful but takes time to set up. It’s also much more expensive than other tools.
Main Features:
Review and listing management
Customer surveys and sentiment analysis
Social media monitoring
Multi-location management
Enterprise reporting dashboards
Pros
- Good for managing large volumes of reviews.
- Includes listing management and survey tools.
- Suitable for enterprise use.
Cons
- Expensive for small businesses.
- Complex setup.
- No transparent pricing.
Which One to Choose?
All three tools help you collect and manage customer reviews. But they don’t work the same way.
Reputation is made for big companies. It has many features, but it’s hard to set up, and the price isn’t clear.
GatherUp is better for agencies or service-based businesses. It helps manage reviews from different sites, but it takes more time to learn.
WiserReview works well for small teams and online stores. You can collect, manage, and display reviews. It supports email, WhatsApp, and direct link requests. You don’t need coding or extra tools.
If you want something that works right away, is easy to manage, and doesn’t cost too much, WiserReview is a smart and simple choice.
Conclusion
Not every business needs a tool packed with extra features or high monthly costs. Most just want something that works, is easy to set up, and doesn’t get in the way.
Reputation and GatherUp offer solid tools, but they’re built more for big teams. The setup takes time, and the pricing isn’t always clear.
WiserReview focuses on what actually helps: text, photo, and video reviews, simple setup, and a price that fits most budgets.
You can send review links by email or WhatsApp and display them on your site in minutes.
If you want something simple that fits your budget, WiserReview is a good place to start.
