With customers expecting instant and personalized interactions, marketing automation is a secret tool that helps brands deliver without breaking a sweat.
Imagine this: a customer browses your website, adds a product to their cart, and then… disappears. A few hours later, they get a friendly reminder email nudging them to complete their purchase. Or consider a new subscriber who, seconds after signing up, receives a warm, personalized welcome message that introduces them to your brand and best-sellers.
These seamless interactions aren’t happening by chance—they’re powered by marketing automation.
From personalized messaging that greets customers to perfectly timed product recommendations, automation helps brands deliver a meaningful, personalized experience. In this blog, we will be sharing 15 creative and highly effective examples of marketing automation that drive conversions, build relationships, and make your brand unforgettable.
Whether you’re looking to re-engage past customers, welcome new ones, or keep your audience coming back for more, these examples show you exactly how to use automation to amplify your marketing efforts.
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Why do Businesses Use Marketing Automation?
Marketing automation benefits the entire customer journey, streamlines repetitive tasks, delivers personalized customer experience, and maximizes marketing efforts. Here are some key points why businesses rely on marketing automation –
Improve Efficiency: Automation handles repetitive tasks like email followups, social media scheduling, and customer segmentation, freeing up time for marketers to focus on strategy and creativity.
Boost ROI: Spending the money to implement marketing automation guarantees a great return on investment. By sending personalized messages at the right time, it helps to turn leads into customers more effectively.
Improves Customer Retention: With automated re-engagement campaigns, businesses can keep customers interested, encourage repeat purchases, and build long-term loyalty.
Increases Personalization: Marketing automation allows businesses to send targeted, personalized messages based on customer behavior, preferences, past purchases & interactions, making each communication more engaging and relevant.
Improves Customer Retention: With automated re-engagement campaigns, businesses can keep customers interested, encourage repeat purchases, and build long-term loyalty.
Also Read: 13 Key Benefits of Marketing Automation for Your Business
Types of Marketing Automation
Here’s a breakdown of different types of marketing automation and their benefits to help you see how each one works –
- Email Automation: Seamlessly engage your audience with automated emails—from welcoming new subscribers to reminding them about abandoned carts. Set it up once and let your emails do the talking.
- Social Media Scheduling: Maintain an always-on presence with pre-scheduled posts that keep your brand visible across social channels. Perfect for engaging audiences around the clock, no matter the timezone.
- CRM Automation: Build and nurture relationships effortlessly by automating customer interactions and lead tracking. It’s like having a dedicated assistant that never misses a beat.
- Mobile Marketing: Reach customers where they are on their phones; with mobile marketing automation, brands can connect through personalized, on-the-go interactions that drive engagement and conversions.
- Analytics & Reporting: Receive data-driven insights automatically with custom dashboards and performance reports. Make informed decisions with data that’s always up-to-date.
- Omnichannel Automation: With omnichannel automation, you can tailor each interaction to the customer’s behavior and preferences, offering personalized and timely messages whether they’re browsing your website, checking emails, scrolling social media, or visiting your app.
- Sales and Marketing Workflow Automation: Coordinate sales and marketing efforts, ensuring that leads generated by marketing are automatically tracked and assigned for follow-up by sales.
- Sales Automation: Automate lead follow-ups, reminders, and appointment scheduling to help sales teams focus on conversions and close deals faster.
These are some types of marketing automation to help you make it easy to understand.
15 Proven Marketing Automation Examples
Here are some marketing automation examples to be put to use.
1. Welcome Email Automation by Stripo
Stripo’s welcome email is a well-crafted example of an effective welcome email. It greets new subscribers and immediately provides them with essential details about the benefits of the free lifetime membership, like 350 ready-to-use templates and daily test emails.
Additionally, it includes a prominent call-to-action to take a survey, inviting users to share more about themselves. This helps Stripo gather insights into user preferences, allowing for more personalized future interactions.
2. Cart Abandonment Message by Cold Belly
When potential customers abandon their cart, it doesn’t necessarily mean they’ve lost interest—it might just mean they need a little nudge. Goldbelly’s abandoned cart SMS is a perfect example of how to bring customers back.
The message is short, friendly, and reminds the user of the “delicious” items waiting for them. By including a direct link to the cart, Goldbelly makes it easy for the customer to resume shopping and complete their purchase.
Setting up triggered abandoned cart messages like this, whether through email or SMS, helps recover lost sales by simplifying the path to checkout.
3. Social Media-Based Lead Scoring
In this lead scoring model, leads are scored based on their engagement with a brand’s social media, including likes, comments, shares, direct messages, and campaign hashtag use. This approach gauges a lead’s interest and willingness to interact publicly, providing insights into their engagement level.
Metrics and Signals –
- Likes and comments on posts
- Content shares
- Direct messages
- Campaign hashtag interactions
- Follows/subscribes
- Poll and survey participation
- Click-throughs from social media
- Mentions or tags
- Engagement rate by platform
4. “Win-Back” Campaign by BuzzFeed
The re-engagement email from BuzzFeed exemplifies an effective “win-back” campaign that addresses the user’s inactivity by making it engaging and personalized to capture attention. The light-hearted tone, paired with a simple call-to-action, encourages customers to re-subscribe or confirm their interest without feeling pressured.
This approach is both engaging and effective, reminding users of the value of BuzzFeed’s content in a fun, non-intrusive way.
Marketing Automation Examples for eCommerce Businesses
5. Transactional emails and updates by Crocs
Customers want to feel confident every time they finalize their purchase. For eCommerce businesses, order confirmation emails are essential. They reassure customers that their orders are successfully processed and are on their way.
Croc’s confirmation email is a great example as it provides helpful information, including an order track that shows the stage of confirmation to delivery, keeping customers updated on their order status.
6. Automated Email Campaign by Sephora
Sephora’s VIB (Very Important Beauty Insider) program email leaves no stone unturned to make the customer feel special and appreciated by the brand. It’s a great example of using automated emails to foster loyalty among VIP customers.
This email makes customers feel valued with a personalized thank you, exclusive rewards, and access to special deals. The strategy not only encourages repeat purchases but also makes customers feel special by strengthening the emotional connection customers feel with the brand.
Collecting customer data throughout their journey allows for targeted, personalized messages that keep VIP customers engaged and appreciated.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
7. Social proof marketing automation by Metravi
The notification popup on the website is a social proof feature that shows real-time updates of recent purchases. For example, Metravi shows real-time notifications to the customers that increase engagement and trust by showcasing actual customer activity.
Social Proof popups like this are particularly beneficial for eCommerce stores, as they play into the psychology of FOMO, encouraging customers to take action and increase conversion.
8. Abandoned Cart Email by Casper
Casper’s abandoned cart email is an excellent example of marketing automation aimed at gently nudging customers back to complete their purchases.
The email encourage customers to revisit their abandoned items, and features a visual reminder of the specific product left behind, making it easy for customers to pick up where they left. This approach minimizes the chances of cart abandonment and encourages conversions by maintaining a friendly and inviting tone.
B2B Marketing Automation Examples
9. Gated Content by Nutshell
Another effective example of marketing automation is gated content. This strategy allows you to offer valuable information to users while capturing new leads.
For example, Nutshell offers downloadable resources, like a sales process worksheet, in exchange for an email address. Users receive valuable insights, and Nutshell captures a lead or follow-up. Gated content is a proven tactic for lead generation, helping businesses build their contact list while providing value.
10. Automated Website Live Chat
Live chat on a website is a powerful tool for capturing leads and enhancing customer experience by providing instant answers to visitor questions. It helps engage potential customers who might otherwise leave the site without the information they need.
For example, Sender uses live chat on its website to provide real-time support and guidance to visitors, helping them with questions about email marketing services and features.
The live chat feature effectively engages potential customers and helps them navigate through Sender’s offerings, making it a valuable tool for capturing leads and nurturing relationships.
11. Re-engagement Campaign by Clear
The example from Clear an effective re-engagement campaign reaches out to its inactive customers with a compelling offer. It encourages customers to return and experience their streamlined security service.
To set up such re-engagement campaigns in a marketing automation tool, companies first define criteria for an “inactive subscriber.” This triggers a series of targeted emails, often with personalized offers or benefits, to rekindle the user’s connection with the brand.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
Marketing Automation Examples for Online Educational Apps
12. Coursera
Coursera’s welcome email is an excellent example of marketing automation designed to guide new users and ensure they have a smooth entry into the platform. Upon signing up, users automatically receive this email.
This helps new users navigate the platform while showcasing relevant courses in popular fields like data science and business.
By providing clear guidance and personalized content from the start, Coursera fosters engagement, improves retention, and nurtures leads effectively. This automated approach ensures users feel supported, reducing churn and increasing the likelihood of course enrollments and ongoing platform interaction.
13. Social Media Post by Magic EdTech
Magic EdTech utilizes marketing automation on LinkedIn to drive engagement and reach a targeted audience in the education technology sector.
By leveraging LinkedIn’s scheduling and content-targeting capabilities, Magic EdTech can automatically post industry-relevant content to a professional audience, helping to establish its brand as a thought leader.
14. Personalized email by Skill Share
Skillshare uses email marketing automation effectively to engage and retain users by providing personalized course recommendations and promotional offers.
In the example, Skill Share sends a targeted email offering a free trial of their premium membership, which incentivizes audiences to explore more about their courses. The email highlights trending classes based on the user’s interests or past interactions.
15. Gated Content by Udemy
Udemy utilizes gated content as an effective lead-generation strategy by offering valuable resources in exchange for user information.
Providing audiences with a freebie-like report helps Udemy capture potential leads interested in Workplace learning and personality development. By gated content, Udemy gathers valuable data on their target audience and filters for user’s genuine interest in their courses.
Conclusion
Marketing automation software is more than a convenience, it helps businesses aiming to scale efficiently and engage meaningfully with their audiences.
From personalized marketing messages to dynamic social media engagement and streamlined lead nurturing, marketing automation tools offer countless ways to enhance customer experience and drive conversions.
By implementing a marketing automation strategy, businesses can focus on building relationships and driving brand loyalty with existing customers while the technology handles repetitive tasks.
The 15 great marketing automation examples show how brands can use marketing automation to connect with their customers in a more effective and personalized way.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
