There are many ways to do digital marketing strategies, and one of the smartest approaches is through video marketing.
It has gained immense popularity over the years. Videos have the ability to engage, inform, and entertain, making them an ideal medium for promoting products online.
According to Wyzowl, 91% of businesses used video as a marketing tool in 2023, and this is an all-time high since 2016.
In this article, we’ll explore 20 exemplary instances of e-commerce product video marketing in 2023. From creative storytelling to innovative product demonstrations, these examples will inspire and guide you in harnessing the power of video to boost your e-commerce business.
What is Video Marketing?
Video marketing has come a long way. It started with simple TV commercials and has now evolved into a complex ecosystem of online video content. With the advent of the internet, businesses and individuals can reach a global audience through platforms like YouTube and Vimeo.
This offers several advantages over traditional text-based content. It allows you to convey messages more effectively, evoke emotions, and establish a stronger connection with your audience.
Additionally, search engines tend to favor video content, which can improve your website’s SEO.
Benefits of Video Marketing
Video content has the unique ability to capture and retain audience attention. With visuals, sound, and storytelling, videos engage viewers on a deeper level than text alone. This increased engagement can lead to higher conversion rates.
Improved SEO Rankings
Search engines like Google prioritize video content in search results. By optimizing your videos with relevant keywords and descriptions, you can improve your website’s SEO, making it more likely to appear in search engine results pages.
Building Trust and Credibility
Video lets you put a face to your brand or message, making it more personal and relatable. Through video, you can establish trust and credibility with your audience, which is essential for long-term relationships.
Increased Social Sharing
Compelling videos are highly shareable on social media platforms. When your audience shares your video content, it expands your reach and exposes your brand to a broader audience, increasing brand awareness.
Demonstrating Products and Services
Videos are an excellent medium for demonstrating how your products or services work. It can help potential customers understand your value, whether through a product walkthrough or a tutorial.
Conveying Complex Information
Some concepts are challenging to explain with text alone. Video simplifies complex ideas through visuals and narration, making it easier for your audience to grasp intricate information.
Higher Conversion Rates
Studies show that including a video on a landing page can increase conversion rates significantly.
When viewers are engaged and informed through video content, they are more likely to take the desired action, such as purchasing or filling out a contact form.
As more people access the internet through mobile devices, video content is highly compatible with these platforms. Mobile users are more likely to consume video content on the go, making it an effective way to reach this audience.
Video marketing offers robust analytics tools that allow you to track the performance of your videos. You can monitor metrics like views, engagement, and conversion rates, providing valuable insights for optimizing your strategy
While video marketing is widely embraced, not all businesses have fully harnessed its potential. By investing in a video editing tool for your content, you can gain a competitive advantage in your industry and stand out from the crowd.
Product Marketing Examples
These examples of product videos below demonstrate how brands can engage their audience, how to showcase their products, and how to drive sales.
Whether you’re selling electronics, fashion, food, or anything in between, there’s ample inspiration to be found in these creative and effective eCommerce product videos.
Nike’s Product Showcases
Nike excels in creating high-energy videos highlighting their athletic wear’s innovation and style.
The video features every individual doing different fitness activities and showcasing activewear – leggings in action, which is important to this specific product for buyers to see how it looks when in use.
It also includes a stylish soundtrack and vibrant visuals, making the video tremendous.
Seasonal Promotion with Lush
Lush’s video introduces its Halloween collection and showcases each creative spooky piece. You can also see a demonstration of how to use the product, know the special ingredients, and have an idea of its smell.
Each Halloween-designed bath bomb is so cute that you want every piece of this collection at your home.
It’s the perfect choice for any festive celebration or spooky night. This also indicates a sense of urgency since Halloween is not every day.
Game Show Challenge like Red Bull
In this Red Bull video challenge, it doesn’t have to be the video is about the product, as you can see that the challenge aligns with the brand’s adventurous spirit, energetic, and adrenaline-pumping action.
The video is entertaining, and the contestants are having a good time. The audience is also engaged and is rooting for their favorite contestants.
The visuals and the editing are top-notch, making the video even more fun to watch.
Animated Product Video with LEGO
LEGO’s videos spark creativity in children and adults, showcasing the endless creative possibilities of their building sets.
The video is very entertaining, and your target audience – kids would love to watch this type of video. This product is one of the perfect gifts for your kids to help them improve their thinking and problem-solving skills.
Sephora’s Makeup Tutorial
Sephora’s tutorial demonstrates how to achieve an easy back-to-school makeup look using their products.
You can see that it is the Beauty Director of Sephora who is doing the makeup tutorial, which adds a significant impact of credibility and expertise. She effectively conveys the value and desirability of their products.
Behind-the-Scenes: Etsy’s Artisan Product
In an era where authenticity reigns supreme, behind-the-scenes videos of Etsy’s artisan products provide an unfiltered view of his business.
Showcase his production processes. This transparency fosters trust and establishes a genuine connection with potential customers.
Coca-Cola’s Heartwarming Commercials
Coca-Cola’s product videos often feature heartwarming stories and celebrations, emphasizing the brand’s role in bringing people together. This creates a positive brand image and encourages people to buy the product.
It also resonates with viewers on an emotional level, further strengthening the bond between the brand and its customers.
Tesla’s Compelling Product Narratives
Tesla’s video gave some nice information about how their company thinks and functions. Just like any product that has a story waiting to be told.Craft compelling narratives around your offerings that resonate with your audience personally.
This is a perfect way to engage and create an emotional bond between your brand and potential customers.
Samsung’s Product Storytelling Animation
This animation is so cool! It’s a fresh take for a gadget company that uses animated videos to showcase its new product.
As you can see in the comments section, viewers are drawn to it and asking for a series of this type of video content. It is very engaging and can help boost your marketing efforts.
Lululemon’s Active Lifestyle Promotion
Lululemon’s videos inspire an active lifestyle, showcasing their athletic wear in action that can go above and beyond. Leveraging the voice-over and adding a caption makes this video more captivating.
Their video clips give a sense of relatability to people into active lifestyles and ensure the product’s reliability is worth buying.
Fender’s Music Gear Showcases
This video showcases their new Fender guitar series.
Playing their instruments highlights these guitar series’ exceptional sound quality and cool features, which helps the buying decision of the musicians or guitarists out there.
Bedroom Makeover with IKEA
This home tour video series by IKEA helps solve home furnishing challenges. They offer design ideas and practical solutions for creating a comfortable and stylish home.
It is very helpful to those viewers having a problem at home with style and space and gives them an idea of what and where to buy the best pieces of furniture.
Product Advertising Videos
Product Introduction like Apple’s New iPhone
In this video, Apple introduces its newly launched iPhone 15 Pro. It showcases the features of camera specs, mobile gaming performance, and material design.
They claim it is the most potent photo-taking, movie-making, game-playing iPhone ever, leaving customers to upgrade eagerly.
Explicit Product Demo like VEED
VEED’s comprehensive product demonstration gives viewers an easy tutorial on converting videos such as MKV, AVI, and MOV format to MP4 with its step-by-step guide.
It’s an excellent way to market a product and help viewers decide. It shows here how easy the tool is and why they’re worth purchasing.
GoPro’s Adventure Video
GoPro’s videos showcase the incredible capabilities of their new action camera – HERO12, by capturing any thrilling real-life moments.
This video features adventure-seekers in extreme situations and demonstrates how the camera captures stunning footage. It inspires viewers to take risks and try new things with the new action camera.
Silent Videos like Dyson
Dyson’s product video on its Purifier gives a fresh approach using only subtitles. No sound or a person is explaining how to use the product.
It’s one of the effective ways to do a tutorial video because viewers need to focus on the video to understand and know how it works in less than 2 minutes.
It also highlights their cutting-edge technology, illustrating how their products can enhance daily life.
Product Comparison Videos like Sony
Sony’s product comparison video exhibits the exceptional new features of their new model camera.
It assists customers in making informed choices by creating videos that compare your product features to know what is better to use based on your content goal.
Oreo’s Fun Recipe Video
Oreo’s creative videos showcase fun and easy dessert recipes using their iconic cookies. This video features easy-to-follow steps and ingredients, allowing viewers to create unique dessert recipes using Oreo cookies.
The creative approach helps to build brand loyalty and encourages viewers to try out the recipe and purchase the product.
Nestlé’s Product Release
In this example, you can see Nestle uses YouTube shorts to introduce their new product. This is one of the strategic marketing videos since it’s direct, short, and not time-consuming.
It is targeted to the right audience waiting for your product updates, and this type of video is shareable across social media.
Game Launch Trailer by Nintendo
This example gives you an overview of what you can expect from their new game – Paleo Pines. This is one way to give hype to gamers who are waiting for this game to release.
This video captures the excitement and fun of gaming, showcasing their latest consoles and games.
How Effective is Video Marketing to Your Products?
It’s a powerful tool that can transform your product promotion strategy. It captures the audience’s attention in a way that text or images alone cannot. Videos convey information quickly, engage emotions, and leave a lasting impression.
It helps boost product visibility by sharing your videos on social media platforms like Facebook and Instagram, embedding them in your emails, or featuring them on your website.
This approach ensures that a wider audience sees your products. Plus, a well-crafted product video can showcase your offering’s features and benefits, leading to a significant increase in your conversions and sales.
Video marketing is a highly effective strategy for promoting and selling products.
Its ability to engage, inform, and emotionally connect with customers makes it an invaluable tool for businesses of all sizes. It is not just a trend; it’s a necessity in today’s digital landscape.
By creating engaging videos, optimizing them for SEO, and promoting them strategically, you can enhance your product marketing efforts and achieve better sales and brand visibility results. To succeed, you must keep an eye on emerging trends and adapt your strategy accordingly.