Optinly gives a free plan with just one site and 2,500 page views. Its Starter plan costs $19/month and includes 15,000 views for two sites.
The Growth plan costs $49/month for three sites and 35,000 views. These limits can slow down growing businesses.
Many users say they run into hard limits early. Basic features, such as full-screen popups, countdown timers, and additional sites, cost more. If you want to scale without hitting these caps, the costs add up quickly.
This list shows seven pop-up tools that are easier to use and more affordable. Most have fewer limits, better design options, and support key features like exit popups, mobile targeting, and fast loading.
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Why Consider Alternatives to Optinly?
1. High Cost
Optinly charges $19/month for 15,000 page views. The Growth plan costs $49/month for 35,000 views. If your site gets more traffic, you pay more.
Many users say this makes it hard to grow without spending more than expected.
“We hit the limit too soon and had to upgrade before we were ready.”
2. Slow Support
Users say support takes too long to respond. Even paid users report delays when they need help.
If something breaks or doesn’t work, you might wait a day or more for answers.
“Support took almost two days to reply to a simple question.”
3. Integration Issues
Some tools don’t connect well with Optinly. Users say key platforms like CRMs or email apps either need workarounds or are missing.
This blocks automation or slows down campaigns.
“I couldn’t connect my CRM without upgrading or finding another tool.”
4. Popup Design
The builder is hard to use for custom popups. Design control is limited, and mobile versions don’t always look right.
You may spend extra time fixing layout issues.
“The popup didn’t look right on mobile. I had to rebuild it from scratch.”
1. WiserNotify – Better for Real-Time Social Proof and Smart Popups
WiserNotify is a strong Optinly alternative if your goal is to build trust, increase urgency, and drive more actions on your site. While Optinly focuses on lead capture forms and goal-based popups,
WiserNotify shows live visitor activity and recent actions.
These real-time notifications help new visitors feel confident and take action more quickly.
What WiserNotify Offers That Optinly Doesn’t
Real-time popups for purchases, signups, reviews, and video watch events
FOMO widgets like countdown timers, low-stock alerts, and visitor counters
250+ direct integrations including Google Reviews, Webflow, WooCommerce, Mailchimp, and Zapier
Fully customizable popup designs with a no-code editor
Lightweight code that loads fast and doesn’t slow your site
Pricing starts at $16/month with no hidden branding or support delays
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Add Social Proof & Urgency to your website
2. OptiMonk
OptiMonk helps you create personalized popups, sticky bars, and full-screen messages.
It’s built for ecommerce and gives you deep targeting based on visitor behavior.
You can show different messages to new vs returning users or by traffic source.
It works well for stores that want more than just a simple email capture.
Main Features:
- Behavior-based targeting and triggers
- A/B testing and analytics
- Templates for product offers, cart recovery, and surveys
- Integration with Shopify, WooCommerce, and more
Pricing: Free plan available, paid plans start at $39/month
Rating: 4.6/5
3. Poptin
Poptin offers an easy way to create popups, forms, and bars using a drag-and-drop builder.
It’s good for small businesses and ecommerce stores looking to improve conversions.
You get A/B testing, built-in analytics, and targeting tools out of the box.
Main Features:
- Visual popup and form editor
- Exit intent and scroll-based triggers
- A/B testing and real-time stats
- CRM and email tool integrations
Pricing: Free plan available, paid starts at $25/month
Rating: 4.7/5
4. Popupsmart
Popupsmart is a code-free popup tool that helps you target users with popups, banners, and alerts.
It’s known for clean templates and a fast setup.
You can create popups for product announcements, email signups, and discount offers without slowing down your site.
Main Features:
- Drag-and-drop popup builder
- Mobile-friendly, lightweight design
- Smart targeting (location, scroll, time)
- Works with Shopify, Webflow, WordPress
Pricing: Free plan available, paid starts at $24/month
Rating: 4.6/5
5. Justuno
Justuno is built for high-traffic ecommerce stores that want deep personalization.
It offers advanced rules, audience segmentation, and data syncing with your marketing tools.
It’s more advanced than most pop-up builders, but it works well if you have the traffic and time.
Main Features:
- AI-based visitor segmentation
- On-site popups, banners, and embedded forms
- Cart abandonment and exit intent targeting
- Works with email, SMS, and ad platforms
Pricing: Starts at $29/month
Rating: 4.4/5
6. Sleeknote
Sleeknote is focused on non-intrusive popups that feel more like part of your store.
You can create slide-ins, banners, or custom forms for product promos, newsletter signup, or cart recovery.
It’s built for ecommerce and lets you target by behavior, device, and more.
Main Features:
- Custom slide-ins and forms
- Page-level and device targeting
- Easy A/B testing and reporting
- Shopify and BigCommerce support
Pricing: Starts at $49/month
Rating: 4.5/5
7. Picreel
Picreel captures leads with exit-intent popups and targeted messages.
It’s designed to stop visitors before they leave and offer them a reason to stay, such as a coupon or a quick survey.
It works on any site and integrates with most email tools.
Main Features:
- Exit-intent popups and offers
- Lead capture forms with triggers
- Works on all websites
- Integrates with 700+ tools
Pricing: Starts at $14/month
Rating: 4.3/5
How to Choose the Best Optinly Alternative
Start by deciding what you need from a popup tool.
If your goal is to collect emails, opt for a tool that enables you to build clean pop-ups quickly. Make sure it works well on both desktop and mobile.
If you want more than just email capture, such as displaying reviews, sales, or visitor activity, then choose a tool that can also do that.
Ask yourself:
- Do I want popups that match my website design?
- Do I need full control over when and how they show?
- Do I want to build trust using real user actions?
Some tools are good for simple forms. Others help you show real-time updates to get more people to act.
Tools like WiserNotify can help. You can display popups based on visitor actions and highlight features such as reviews or stock updates. This helps you build trust without slowing your site.
Select the tool that best fits your goal and store setup. Keep it simple, fast, and clear.
Conclusion
Optinly may work for small sites, but its limits on views, slow support, and extra costs for basic features can slow down your growth.
If you want a popup tool that gives you more freedom, faster load times, and easier setup, consider switching.
The tools in this list offer better designs, fewer restrictions, and solid support. Most have free plans or affordable pricing without locking features behind paywalls.
Pick one that fits your goals. Make sure it helps you show popups the way you want—without making your site slow or hard to manage.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
