Building trust and credibility is critical for eCommerce platforms such as WordPress. Customers often hesitate to purchase from online stores due to a lack of visible social proof.
By embedding an Instagram feed into your WordPress website, you can showcase real-time customer interactions, user-generated content, and product reviews.
This article provides step-by-step guidance on adding an Instagram feed to WordPress, along with best practices and common mistakes to avoid.
Why Add Instagram Feed to WordPress?
Build Social Proof: Displaying customer photos and reviews via an Instagram feed reassures new visitors about the quality of your products. With 93% of consumers reading online reviews before making a purchase, integrating Instagram feeds can enhance customer trust.
Boost Engagement and Conversions: An Instagram feed can increase on-site engagement. Studies show that Instagram posts have a median engagement rate of 0.43%, which is significantly higher than other social platforms. Highlighting real-time product usage can drive conversions.
Showcase Dynamic Content: WordPress is known for its versatility and expansive plugin ecosystem. Embedding an Instagram feed aligns with this flexibility by presenting live, dynamic content. This can make your website appear more vibrant and engaging.
Gain More Followers: By linking your website visitors to your Instagram profile, you can grow your follower base organically. Around 90% of Instagram users follow at least one brand. An engaging feed increases the likelihood of gaining new followers.
How to Add Instagram Feed to WordPress
Adding Instagram reviews and feeds to your website is quick and simple with WiserNotify. You can do it in two ways:
Instagram Feed – Show Instagram posts on your site.
Instagram Reviews – Show Instagram reviews as pop-up notifications.
Let’s go through the steps one by one.
Configure Display and Trigger Settings
First, sign up for WiserNotify. After that, you’ll need to add a small code (pixel code) to your website. This helps WiserNotify show Instagram reviews and feeds.
How to Add an Instagram Feed to Your Website
Go to the WiserNotify dashboard and click on “Social Wall” This will take you to a new page where you can create your Instagram feed.
Customize the Look to Match Your Website
You can change the colors, fonts, and style so it looks great on your website.
Copy and Paste the Code
Once your feed is ready, click on “Get Code” and paste it where you want the Instagram feed to appear.
Here’s how it will look on a website:
How to Add Instagram Reviews as Pop-ups
In the WiserNotify dashboard, go to “Social Proof”. Click on “Add Notification”, then select “Customer Reviews” and click “Add”.
Watch This Quick Video to See How It Works
Connect Instagram to Show Reviews
In the Review Notification Settings, go to “Data Sources”.
Click “Add Integration” and select “Instagram”. Click “Publish” to start showing Instagram reviews.
Here’s how Instagram reviews look on real websites:
WiserNotify Can Do More! This is just one of the many ways WiserNotify helps businesses grow. It’s a trusted tool used by 11,000+ businesses to build trust and boost sales.
Need More Help?
How to Embed Instagram Feed on WordPress
Follow these steps to seamlessly integrate your Instagram feed:
1. Install a Plugin
- WordPress has numerous plugins available to embed Instagram feeds, such as “Smash Balloon Instagram Feed” or “Instagram Feed Pro.”
- Go to your WordPress dashboard and navigate to Plugins > Add New.
- Search for an Instagram feed plugin and click “Install Now.”
- Activate the plugin after installation.
2. Connect Instagram Account
- Access the plugin settings from your WordPress dashboard.
- Authenticate your Instagram account by logging in and granting the necessary permissions.
- Choose the type of content you want to display, such as posts, hashtag feeds, or tagged photos.
3. Customize the Feed
- Adjust the feed layout to match your WordPress site’s design. Options typically include grids, carousels, or sliders.
- Configure settings like the number of posts, image resolution, and refresh intervals.
4. Embed the Feed on Your WordPress Site
- Use the plugin’s shortcode feature to place the Instagram feed on any page or post.
- Open the WordPress editor for the desired page or post, and paste the shortcode into a block.
- Alternatively, use a widget to add the feed to your sidebar or footer.
5. Optimize for Mobile
- Test the feed on different devices to ensure responsiveness.
- Use WordPress themes or plugins with mobile-friendly features to adjust the feed layout.
Best Practices for Showcasing Instagram Feed on WordPress
Placement Matters
- Feature the Instagram feed prominently on the homepage or product pages.
- Use the footer or sidebar for consistent visibility across all pages.
Highlight User-Generated Content
- Showcase customer photos and testimonials to build trust.
- Use hashtags like #WordPressStyle or #YourBrandName for curated content.
Maintain Aesthetic Consistency
- Ensure the feed design aligns with your brand’s theme and colors.
- Opt for clean layouts that complement WordPress’s diverse themes.
Leverage Call-to-Actions (CTAs)
- Add CTAs like “Shop Now” or “Follow Us on Instagram” within or near the feed.
- Use shoppable posts to drive sales directly from the feed.
Regular Updates
- Keep the feed fresh by rotating hashtags or featuring new posts.
- Monitor content to ensure relevance and appropriateness.
Common Mistakes to Avoid When Adding Instagram Feed to WordPress
Overloading the Page
- Avoid embedding too many posts, which can slow down page load times. Stick to 6-12 posts.
Neglecting Mobile Optimization
- A significant portion of eCommerce traffic comes from mobile devices. Ensure your feed displays correctly on all screen sizes.
Ignoring Plugin Updates
- Outdated plugins can cause functionality issues. Regularly update your Instagram feed plugin.
Mismatched Visuals
- Failing to align the feed’s design with your brand’s style can create a disjointed user experience.
No Clear CTAs
- Failing to include actionable elements like “Shop the Look” reduces the feed’s conversion potential.
Wrap-Up
Integrating an Instagram feed into your WordPress website is a powerful way to enhance engagement, boost conversions, and build social proof.
With easy-to-use tools and best practices, you can create a visually appealing and highly functional Instagram integration.
Ready to elevate your WordPress site? Try Wisernotify for seamless embedding of Instagram feeds and start engaging your audience today!
