Adding an Instagram feed to an HTML website is an effective way to enhance engagement, showcase user-generated content, and build social proof.
Whether you run a blog, portfolio, or eCommerce store, embedding Instagram posts can make your site more dynamic and visually appealing.
This guide provides step-by-step instructions for integrating an Instagram feed into an HTML site, along with best practices and common mistakes to avoid.
Why Add Instagram Feed to an HTML Website?
Build Social Proof: Displaying customer testimonials, product showcases, and user-generated content through an Instagram feed reassures visitors about the credibility of your brand. With 93% of consumers reading online reviews before making a purchase, integrating Instagram content enhances trust.
Increase Engagement and Time on Site: An Instagram feed keeps your website visually engaging, increasing dwell time and user interaction. Research shows that Instagram posts have a median engagement rate of 0.43%, higher than other social platforms.
Improve Aesthetic Appeal: HTML websites rely on manually curated content. An Instagram feed provides dynamic, visually appealing content that updates automatically, keeping your site fresh.
Grow Your Instagram Following: By linking your website visitors to your Instagram profile, you can organically increase your follower base. Around 90% of Instagram users follow at least one brand.
How to Add Instagram Feed to an HTML Website
Adding Instagram reviews and feeds to your website is quick and simple with WiserNotify. You can do it in two ways:
Instagram Feed – Show Instagram posts on your site.
Instagram Reviews – Show Instagram reviews as pop-up notifications.
Let’s go through the steps one by one.
Configure Display and Trigger Settings
First, sign up for WiserNotify. After that, you’ll need to add a small code (pixel code) to your website. This helps WiserNotify show Instagram reviews and feeds.
How to Add an Instagram Feed to Your Website
Go to the WiserNotify dashboard and click on “Social Wall” This will take you to a new page where you can create your Instagram feed.


Customize the Look to Match Your Website
You can change the colors, fonts, and style so it looks great on your website.

Copy and Paste the Code
Once your feed is ready, click on “Get Code” and paste it where you want the Instagram feed to appear.
Here’s how it will look on a website:

How to Add Instagram Reviews as Pop-ups
In the WiserNotify dashboard, go to “Social Proof”. Click on “Add Notification”, then select “Customer Reviews” and click “Add”.

Watch This Quick Video to See How It Works
Connect Instagram to Show Reviews
In the Review Notification Settings, go to “Data Sources”.
Click “Add Integration” and select “Instagram”. Click “Publish” to start showing Instagram reviews.

Here’s how Instagram reviews look on real websites:

WiserNotify Can Do More! This is just one of the many ways WiserNotify helps businesses grow. It’s a trusted tool used by 11,000+ businesses to build trust and boost sales.
Need More Help?
How to Embed Instagram Feed on an HTML Website
Follow these steps to seamlessly integrate your Instagram feed:
1. Use a Third-Party App or Widget
- Instagram does not provide direct embed support for full feeds, so you’ll need a third-party tool like “Elfsight Instagram Feed” or “Taggbox.”
- Sign up on your chosen platform and generate an embed code for your Instagram feed.
2. Connect Your Instagram Account
- Authenticate your Instagram account within the third-party tool.
- Select the type of content to display, such as all posts, hashtag feeds, or tagged photos.
3. Customize Your Instagram Feed
- Adjust the layout to match your HTML website’s design.
- Choose between grids, carousels, or sliders.
- Set display options like the number of posts, image resolution, and refresh intervals.
4. Embed the Instagram Feed in HTML
- Copy the embed code from your third-party tool.
- Open your website’s HTML file and locate the section where you want the feed to appear.
- Paste the embed code inside a
<div>
element, like this: <div class="instagram-feed">
<!-- Paste embed code here -->
</div>- Save the changes and upload the updated HTML file to your server.
5. Optimize for Mobile Devices
- Test the feed on different screen sizes to ensure responsiveness.
- Adjust mobile-specific display settings in your third-party tool if necessary.
Best Practices for Displaying Instagram Feed on an HTML Website
Choose an Ideal Placement
- Place the Instagram feed prominently on homepages, landing pages, or portfolio sections.
- Sidebars and footers are also great for consistent visibility across all pages.
Highlight User-Generated Content
- Feature customer testimonials, product showcases, or branded hashtags to enhance credibility.
- Encourage users to tag your brand for increased engagement.
Ensure Design Consistency
- Match the Instagram feed’s colors, fonts, and styles with your website’s theme.
- Keep a clean layout that aligns with your overall design aesthetic.
Include a Call-to-Action (CTA)
- Add CTAs like “Follow Us on Instagram” or “Shop Now” near the feed.
- If your website is an eCommerce store, consider integrating shoppable Instagram posts.
Regularly Update Content
- Keep the feed fresh by rotating hashtags and displaying the latest posts.
- Monitor the content to ensure it remains relevant and aligns with your brand message.
Common Mistakes to Avoid When Adding Instagram Feed to an HTML Website
Slowing Down Page Load Speed
- Avoid embedding too many posts at once, as large image files can slow down your site. Stick to 6-12 posts.
- Use lazy loading techniques to optimize performance.
Neglecting Mobile Optimization
- Ensure the feed adapts well to different screen sizes and doesn’t break the layout.
- Use CSS media queries for responsive design if necessary.
Using Unreliable Third-Party Tools
- Select reputable third-party widgets that provide regular updates and security patches.
- Avoid free tools with poor support, which may stop functioning properly over time.
Ignoring Branding and Design
- Make sure the Instagram feed’s appearance aligns with your brand identity.
- Avoid clashing colors or mismatched layouts.
Not Including a CTA
- A feed without an action prompt misses an opportunity for engagement.
- Direct users to your Instagram profile or a product page for increased conversions.
Wrap-Up
Embedding an Instagram feed into your HTML website is a great way to enhance engagement, improve credibility, and keep content fresh.
By following best practices and avoiding common mistakes, you can create a visually appealing and highly functional integration.
Ready to elevate your HTML site? Try Wisernotify for seamless Instagram feed embedding and start engaging your audience today!