How to Get More Reviews on Your Facebook Page (2026)

The fastest way to get more reviews on your Facebook Page is to send customers straight to facebook.com/yourpage/reviews, where they answer Yes or No to recommending you.

Facebook replaced star ratings with these Recommendations in 2018, and most review requests still ignore that. Fewer taps between the customer and that Yes button means more reviews.

I run WiserReview and WiserNotify, so a lot of review requests cross my desk. The ones that work are specific, well timed, and land while the customer is still happy.

Here is how to set your Page up, ten ways to ask, and what gets reviews removed.

Key takeaways

• Facebook reviews are Recommendations. Customers pick Yes or No, add a note or a photo, and your Page shows the percent who recommend you.
• Turn reviews on under Settings, Privacy, Page and tagging, then share the direct link facebook.com/yourpage/reviews everywhere you talk to customers.
• Ask right after a good moment, through the channel the customer already uses, and automate the ask after every order.
• Never pay, discount, or gift for a review. Meta removes incentivized feedback and can penalize the Page.
• Pull your Facebook reviews onto your website so they keep working after the Page visit ends.

How Do Facebook Reviews Work in 2026?

Facebook reviews are public Recommendations. A customer answers Yes or No to recommending your Page, adds a note, photos, or tags, and Facebook turns the total into a rating.

The tab on your Page is still labeled Reviews, which confuses everyone. Facebook made Recommendations the main feedback format for business Pages in 2018 and never renamed the tab.

When someone opens it, Facebook asks one question. Do you recommend this business? They tap Yes or No, write a short note, and can attach photos or pick a tag like fast delivery or great service.

Once enough people have answered, your Page shows two things. The percent who recommend you, and the number of reviews behind that percent. Star reviews left before the change still show and still count.

A few rules shape everything else in this guide.

• Only public recommendations count toward your rating. A friends-only recommendation never shows on your Page.
• Facebook doesn’t publish how many recommendations a rating needs. A new Page shows “not yet rated” until it gets there.
• You can’t delete a recommendation. You can report one that breaks Meta’s rules, or reply to it.
• Recommendations also show up in friends’ feeds and in Facebook search when people ask where to go, so they travel further than a tab nobody opens.

What changed	Star reviews (before 2018)	Recommendations (now)
What the customer picks	1 to 5 stars plus text	Yes or No, plus text, photos, and tags
What the Page shows	Star average	Percent who recommend, with a review count
Where it appears	The Reviews tab only	The Reviews tab, friends’ feeds, and Facebook search
Audience control	Always public	Public or friends only (friends only doesn’t count)
Removing one	Report only	Report only, or hide the whole tab

If you want numbers on how many people read these before they buy, the facebook reviews statistics post has the current figures.

Turn On Reviews and Get Your Review Link

Two minutes of setup, and both steps get skipped more often than you’d think.

Turn Recommendations on

1. Open your Facebook Page and click Settings.
2. Go to Privacy, then Page and tagging.
3. Turn on “Allow others to view and leave reviews on your Page”.
4. Open your Page in a private browser window and confirm the Reviews tab shows.

On older Page layouts the switch sits under Templates and Tabs, next to Reviews. Meta moves this setting around, so if it isn’t in one place, check the other.

Copy your direct review link

Click the Reviews tab on your own Page and copy the address bar. It reads facebook.com/yourpage/reviews, with your Page username in the middle.

No username yet? Set one in your Page settings first, or the link carries a long number instead of your name.

That link is the most useful thing in this post. Put it in your email signature, your order confirmation, your Messenger saved replies, and the thank-you card in the box.

Test it once on a phone while logged into a personal account. It should open with the Yes and No buttons on screen. If it opens your Page instead, the setting above is still off.

What your customer sees

1. Your link opens straight onto the Reviews tab.
2. Yes or No comes first.
3. Then a sentence or two, plus a photo if they feel like it.
4. Audience set to Public. Ask for this, because friends-only doesn’t count.
5. Post.

10 Ways to Get More Reviews on Facebook

Setup done. Now the asking. Each tactic below works on its own, but the Pages that grow fast usually run four or five of them at once.

1. Send the Review Link, Not the Page

Most requests say “leave us a review on Facebook” and link to the Page. The customer lands on your cover photo, hunts for the tab, gets distracted by a post, and leaves.

Send the /reviews link instead. One tap, and the Yes button is on screen.

Where the link belongs

• Order confirmation and shipping emails
• The email signature of everyone on your team
• A pinned post on your Page
• The automatic reply on your Message button
• Packing slips, receipts, and thank-you cards

If you shorten the link, keep it readable. Something like yourbrand.com/fb works on a receipt. A random string of characters doesn’t.

2. Ask Right After the Good Moment

Timing beats wording. Ask too early and the customer hasn’t used the product. Ask three weeks later and the glow is gone.

The good moment is different for every business.

• Services. The same day the job is finished, while they’re still looking at the result.
• Physical products. A few days after delivery, once they’ve had a chance to use it.
• Courses and coaching. Right after a milestone, a finished module, or a session they thanked you for.
• Restaurants and venues. That evening or the next morning.

And if a customer sends a thank-you message on their own, reply with your review link within the hour. That’s the warmest ask you’ll ever get.

The how to ask for reviews examples post has templates for each of those moments.

3. Automate the Ask After Every Order

Manual asking works until you’re busy, which is exactly when you stop doing it.

Set a trigger instead. Order fulfilled, wait a set number of days, send the request with your Facebook link, send one reminder if nobody clicked. Every customer gets asked, and nobody on your team has to remember.

WiserReview does this for Shopify, WooCommerce, Wix, Squarespace, and 30+ other platforms. You pick the trigger and the delay, drop your Facebook review link into the email or SMS template, and switch the automation on.

The same campaign can go out by email, SMS, or WhatsApp, depending on what the customer gave you.

Keep the message short and put the link in the first two lines. The review request message post has versions for each channel.

4. Ask Inside Messenger Conversations

If a customer already messaged you on Facebook, you’re one message away from a review, and the link opens in the same app.

Wait until the question is answered or the issue is fixed. Then send something like this.

Glad that’s sorted. If you’ve got 30 seconds, would you recommend us here? [link] It helps other people find us.

Save it as a quick reply in your Page inbox so the whole team sends the same thing. If you run a local business, this is the channel I’d start with, because the customer never has to switch apps or hunt for your Page.

5. Make Every Request Personal

“Please leave us a review” gets ignored. “Thanks for trusting us with the kitchen remodel, Maria” gets a reply.

Use the customer’s name. Name the product or the project. Mention the thing they said they liked, if they said anything.

Hi Dan, glad the new site launched on time. If you’ve got a minute, a quick recommendation on our Facebook Page would mean a lot. Here’s the direct link. [link]

Keep the tone you’d use face to face. Short, warm, and one ask.

All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

Try WiserReview Today

6. Post the Request From Your Page

Your feed reaches people who’d never answer an email. Use it, just not every week.

• Share a real recommendation with a thank-you to the customer, and put your review link in the caption.
• Run one direct ask a month. “Had a good experience with us lately? Recommend us here, it helps others find us.”
• Put the same ask in a Story now and then. Stories reach people who scroll past posts.
• Pin the post that asks, so new visitors see it before they see your latest promo.

Tag the customer when you share their recommendation, with their OK. Their friends see it, and a few of those friends are customers too.

7. Ask Your Own Facebook Group

A Group you run is full of people who already like you. Most of them have never been asked.

• Post a plain thank-you to members and add your review link. One line of ask is enough.
• Pin it, or add it to the Group’s welcome message so every new member sees it.
• When a member posts a win or a thank-you, reply with the link and a short note. That’s the moment they’re most likely to click.

Keep the ask inside your own Group. Dropping “please recommend us” into other people’s Groups reads as spam and can get the post, and sometimes the Page, flagged.

8. Ask in Person With a QR Code

Face to face is still the strongest ask there is. The problem is what happens after the customer says “sure”. They get home, forget, and that’s that.

Fix it with a QR code that opens your /reviews link. Print it on

• the receipt or invoice
• a small card at the counter or in the box
• the back of a business card
• the last slide of a workshop or a class

Train whoever talks to customers to say one line. “If you were happy today, that code takes you straight to our Facebook reviews.” Then stop talking.

If you’d rather text the link after the visit, the how to collect reviews via SMS post has templates that fit on one screen.

9. Reply to Every Review, Good or Bad

People read your replies before they decide to add their own. A tab full of unanswered recommendations looks abandoned.

For a positive one, thank them by name and mention something specific. Two lines is plenty. For a negative one, stay calm, own the issue, and move the fix to a private message.

Thanks, Priya. Glad the sofa fit through that doorway after all. See you for the armchair.

Sorry the delivery ran late, Mark. That’s on us. I’ve messaged you so we can sort it out today.

Never argue in the thread. The reviewer may not change their mind, but the people who read it later will judge you on the reply, not the complaint. The negative review examples post shows how to handle the ugly ones.

10. Show Your Reviews on Your Website

Your Facebook reviews only work on people who open Facebook. Your website gets everyone else.

Put them on your home page, your pricing page, and near any buy button. Visitors see real names and real faces, and some of them go on to leave their own recommendation because they now know where to do it.

The social proof statistics post shows how much reviews on a page move the decision.

Add a “Recommend us on Facebook” button next to the widget to close the loop. The add facebook reviews on website guide walks through the setup for any site.

Collect and Show Facebook Reviews With WiserReview

Two jobs here. Sending happy customers to Facebook without you chasing them, and bringing those reviews back to your site.

Send Happy Customers to Facebook

WiserReview has a form type called Review Buttons, built for review sites you don’t control.

1. In the WiserReview dashboard, open Collect Reviews, then Forms, and click Add.
2. Pick Review Buttons, give the form a name and a slug, and create it.
3. Click Customize and point the Facebook button at your facebook.com/yourpage/reviews link. Add a Google button too if you want both.
4. Under Collect Reviews, open Automate, configure your store’s campaign, set the trigger (after fulfillment or a set number of days), and drop the form link into the email template.
5. Turn Automation on. Share the same form by link or QR code for walk-in customers.

The form asks for a rating first and keeps the review inside WiserReview. The thank-you step can then show a Rate us on Facebook button, and a sentiment-based message sends that public ask to customers who just told you they’re happy.

Unhappy ones get a message to contact you instead, so the problem reaches you before it reaches your Page.

Sync Facebook Reviews to Your Site

Bringing reviews back is a one-time connection.

1. Go to Manage Reviews, then Import Reviews.
2. Under 3rd Party Platforms, choose Facebook, then Integration, and click Login with Facebook.
3. Authorize WiserReview and pick the Pages you want to sync. Save.
4. Open Display Reviews, pick a widget, and add it to your site.

From then on, every new recommendation on your Page shows up in WiserReview on its own and flows into the widget. No copying, no re-uploading.

If your site runs on WordPress, the facebook review wordpress plugins post covers the widget side.

All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

Try WiserReview Today

Mistakes That Get Reviews Removed

Meta’s Community Feedback Policy bans incentives, manipulation, irrelevant feedback, and spam. Break it and the review disappears, sometimes with your rating.

• Paying for reviews. Review-selling groups get taken down, and Meta has taken a fake-review seller to court. A burst of five-word recommendations from new accounts is easy to spot.
• Offering a discount, gift, or refund for a review. Anything of value in exchange for feedback counts as incentivization, even if you say honest reviews are welcome.
• Asking staff, family, or friends who never bought anything. Feedback has to come from a real customer experience.
• Posting “please recommend us” in Groups you don’t run. That’s spam, and the Page can get flagged along with the post.
• Turning the Reviews tab off after one bad recommendation. The whole tab goes, the rating goes with it, and the visitor who can’t find reviews assumes the worst.

The old advice about running a giveaway for reviews is out. I’d rather see ten real recommendations than a hundred bought ones, and so would Meta. If you want to thank reviewers, a reply and a share is plenty.

Reviews Tab Missing or No Rating Yet?

The Reviews tab goes missing when the setting is off, and the rating stays hidden until your Page has enough public recommendations. Both are fixable.

• No Reviews tab at all. Go back to Settings, Privacy, Page and tagging and check the toggle. On older layouts, check Templates and Tabs.
• The tab shows for you but not for visitors. You’re looking as an admin. Open the Page in a private window, or ask a friend to check.
• The toggle isn’t there. Some Page categories don’t offer reviews. Switching the category to a business type in Page settings usually brings the toggle back.
• “Not yet rated” with reviews on the tab. Facebook needs a minimum number of public recommendations before it calculates a rating, and it doesn’t say what that number is. Keep asking.
• Reviews you know exist aren’t showing. The customer set the audience to Friends. Only public ones show on the Page, so ask them to edit the audience.
• A rating but no stars. That’s normal now. The number is the percent of people who recommend you.

If none of that fixes it, open your direct /reviews link on a phone. If it loads with the Yes and No buttons, the tab is fine and Facebook is slow to show the change.

All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

Try WiserReview Today

Wrap Up

Turn Recommendations on, copy your direct link, and put it everywhere a happy customer might see it. Ask soon after the good moment, ask through the channel they already use, and let an automation handle the rest.

Reply to every review, skip the incentives, and bring the reviews back to your website so they keep selling after the Page visit ends.

Do that for a month and the tab stops looking empty. The how to get more reviews guide covers the same system for your store and the other review sites.