When the music fades, the lights go down, and the guests head home, your client is still riding high on the success of their event. That’s the perfect moment to ask for a review—but too many event pros miss it.
You worked hard to deliver an unforgettable experience. A few kind words from a happy client can be the fuel that drives your next booking. Reviews showcase past events’ success and help attract potential clients by highlighting your expertise and reliability. But if you don’t make it easy—and timely—you’ll miss out on powerful testimonials that could sell your services better than any ad ever could.
In this post, we’re getting straight to the point: simple, smart ways to collect glowing reviews from clients while the good vibes are still fresh. No awkward asks, no begging, just strategies that work.
How to Get More Reviews for Event Planning Company
1. Strike While the Joy Is Fresh
The best time to ask for a review? Right after the event—when the energy is high, the smiles are real, and the memories are still vivid.
Don’t wait a week. Don’t wait until you “have time.” Happy clients will most likely give glowing feedback within 24 to 48 hours after the event ends. That’s your golden window.
Here’s how to make the most of it:
- Send a thank-you message: A quick email or text thanking them for the opportunity sets a warm tone.
- Include a direct review link: Whether it’s Google, Facebook, or a testimonial form, don’t make them search.
- Keep it simple: One or two lines asking if they’d share their experience—no long paragraphs. No pressure.
- Use an elevator pitch: A concise and compelling elevator pitch can effectively initiate the review request, making it easier for clients to engage.
Example message: Hey [Client Name], it was such a joy being part of your big day! If you have a second, we’d love it if you shared a quick review. Here’s the link—thanks so much!
The key is speed, simplicity, and warmth. Catch them while they’re still in that post-event glow, and you’ll likely get a glowing review.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
2. Automate Without Losing the Human Touch
Following up with every client manually can get overwhelming, especially after busy event seasons. That’s where automation helps. But the key is to keep it warm and personal, so it doesn’t feel like a cold, generic message. Using the right tools to automate review requests can streamline this process while maintaining a personal touch.
Use tools like your CRM, email platform, or scheduling software to send review requests automatically after the event. Set the message to go out 1–2 days after the event ends, when the experience is still fresh and the excitement is high.
Ensure your message still sounds like it’s coming from you, not a robot. Mention the client’s name, refer to their event type, and thank them genuinely.
Example: Hi Emma, working on your engagement party was such a joy. If you’re happy with how everything turned out, we’d love if you shared a quick review here.
Automation saves time, but the tone should still reflect the care you put into your events. That keeps the human touch alive—even in a scheduled email.
3. Building Strong Relationships
Building strong relationships with your clients, vendors, and partners is crucial in the event planning industry. This involves creating a referral network of satisfied clients who can provide testimonials and referrals to help you attract new clients.
To build strong relationships, you must deliver exceptional service, be responsive to your clients’ needs, and provide helpful insights and advice throughout the event planning process. You should also prioritize open communication, transparency, and trust in all your interactions with your clients and stakeholders. Building strong relationships can establish a loyal client base, increase word-of-mouth referrals, and grow your event planning business over time.
4. Showcase Reviews to Create Momentum
People trust people, not ads. That’s why showcasing your reviews isn’t just about credibility, it’s about creating a feedback loop that fuels future reviews.
Clients who see others raving about your work are more likely to speak up too. It sends a subtle message: “This is something people do after working with you.” That social proof builds momentum.
Here’s how to do it right:
- Feature reviews prominently on your website, especially on your homepage and booking pages.
- Share them on social media with photos from the event—tag clients (with permission) to celebrate them, not just yourself.
- Include reviews in proposals or pitch decks to build trust early with new leads.
- Create a ‘Client Love’ highlight on Instagram or a testimonials reel—quick, visual proof that your events deliver.
Bonus move: if a client sees their review shared publicly, it reinforces their connection to your brand—and subtly encourages others to follow suit.
Don’t just collect reviews. Put them to work. Visibility creates credibility—and encourages even more happy clients to leave their mark.
5. Use a Post-Event Thank-You Message with a Review Link
One of the most natural ways to collect reviews is to include your request in a thank-you message. After the event, your client is usually still feeling grateful and excited, making it the perfect moment to ask.
Send a simple, friendly message thanking them for the opportunity to be part of their event. Then add a short line inviting them to share their experience and a direct link to your preferred review platform (Google, Facebook, or your website).
Example: Thank you again for letting us be part of your big day! If you have a moment, we’d really appreciate a quick review—your feedback means a lot and helps others find us too.
Keep the message warm and genuine. Avoid sounding like you’re chasing reviews. You’re simply showing appreciation and making it easy for them to return the favor.
By combining gratitude with a simple action step, you’ll collect more reviews without needing to follow up multiple times.
6. Create a Review QR Code for Printed Materials
Want a super simple way to get more reviews? Let clients scan and go.
A QR code that links directly to your review page makes it effortless for clients (and even guests) to leave feedback. There is no typing or searching—just point, scan, and write. Using QR codes is a cost-effective method of collecting client reviews, making it an attractive option for small businesses looking to grow their clientele.
Here’s where to use it:
- Thank-you cards: Include a small note and QR code on the cards you give after the event.
- Event signage: If you have a booth, welcome table, or vendor display, a “Loved the event? Leave us a quick review!” sign with a QR code invites real-time feedback.
- Printed brochures or leave-behinds: Handing out materials? Add the code with a short, friendly ask.
- Client gift boxes: If you send a post-event gift or keepsake, this is a natural place to include a review request.
Pro tip: Use a custom URL shortener or QR code generator that lets you track how many scans you’re getting. That way, you can measure what’s working.
QR codes remove friction. And in the world of reviews, the easier you make it, the more you’ll get.
7. Social Media
Social media is a powerful marketing tool that can help you promote your event planning business, engage with your target audience, and attract new clients. You should have a professional website and social media presence on Facebook, Instagram, and LinkedIn.
Your social media content should be high-quality, engaging, and relevant to your target audience. It should include images, videos, and testimonials from previous events. You should also use social media advertising to reach a wider audience, increase brand awareness, and drive traffic to your website. By leveraging social media, you can build your brand, establish thought leadership, and grow your event planning business.
8. Review Platforms
Review platforms such as Yelp, Google My Business, and Facebook Reviews are essential in establishing your event planning business’s online reputation. You should encourage your satisfied clients to leave reviews and testimonials on these platforms and respond promptly to all positive or negative reviews.
Your review responses should be professional, courteous, and helpful, and should demonstrate your commitment to delivering exceptional service and exceeding client expectations. By managing your online reviews effectively, you can build trust with potential clients, increase your visibility in search engines, and attract new business to your event planning company. Always prioritize exceptional service, use review platforms to showcase your expertise, and build strong relationships with your clients and stakeholders.
Conclusion
Happy clients are your best marketing asset—but only if you capture their feedback while it’s fresh and real.
The key is to make it easy, personal, and timely. From friendly follow-ups to QR codes and simple templates, these small moves can turn silent satisfaction into powerful testimonials. Capturing client feedback and showcasing testimonials can drive business growth by attracting new clients and enhancing your event planning strategies.
Don’t overthink it—just take action. Ask with intention, showcase the results, and keep the momentum going. Every review you collect is proof that you deliver. And in the event world, that kind of proof books your next client.
