For marketers and businesses using Instapage to create high-converting landing pages, trust and credibility are crucial for driving conversions.
Embedding G2 reviews directly onto your Instapage landing pages provides authentic customer feedback, reassuring visitors and encouraging them to take action.
With Wisernotify, integrating G2 reviews into Instapage is a seamless process that can significantly enhance your landing pages’ performance.
Why Add G2 Reviews to Instapage?
Instapage is renowned for its ease of use and optimization capabilities, but adding G2 reviews takes your landing pages to the next level. Here’s why you should integrate G2 reviews into your Instapage site:
Build Trust Instantly: 92% of consumers trust peer reviews as much as personal recommendations. G2 reviews validate your brand by showcasing authentic feedback from real customers.
Boost Conversion Rates: Social proof is a powerful motivator. Businesses leveraging G2 reviews often see a 3% increase in conversion rates.
Enhance User Engagement: Dynamic and interactive G2 review widgets capture visitors’ attention and encourage them to stay longer on your landing pages.
Improve SEO Performance: Adding reviews contributes to fresh, keyword-rich content, improving your Instapage’s visibility in search engine rankings.
Reinforce Brand Authority: Displaying high ratings and positive feedback from G2 positions your business as a leader in your industry, fostering credibility.
How to Add G2 Reviews to Instapage
Let me show you how to integrate G2 reviews into your website using WiserNotify, improving credibility and trust with honest user feedback.
Step 1: Sign Up and Install
First things first, sign up for a WiserNotify account on our signup page. Once you’re set up, proceed to install the WiserNotify pixel on your website.
This small piece of code is crucial as it powers the notifications and data gathering.
Step 2: Access the Dashboard
Log into your WiserNotify dashboard. Here, you’ll navigate to the ‘Social Proof’ section where you can manage and add new notifications.
Step 3: Create Your Notification
Click the ‘Add’ button to start creating your notification. You’ll need to provide a unique name for your notification and specify the website it will be used on.
Step 4: Customize Your Notification
After setting up the basics, it’s time to customize. Click on ‘Data Sources’, then ‘Add Integration’, and select ‘Reviews’. Here, you’ll integrate your G2 reviews.
For a visual walkthrough on customizing your review notifications, check out our helpful video:
Real-Life Example
Curious how it looks in action? Here’s a glimpse of G2 reviews displayed via WiserNotify on a live website:
Expand Your Capabilities
This is just one way to use notifications. WiserNotify also offers a variety of social proof and urgency widgets to help improve conversion rates.
From recent sales pop-ups to limited-time offer alerts, these tools are designed to encourage quicker customer actions.
For more details on our social proof notifications and urgency widgets, visit:
Feel free to explore these resources and start transforming visitor interactions into conversions today!
How to Embed G2 Reviews on Instapage
Follow these steps to embed G2 reviews into your Instapage landing pages using Wisernotify:
1. Generate Your G2 Review Widget Code
- Log in to your G2 account and navigate to the “Review Collection Widgets” section.
- Customize the widget to align with your landing page design.
- Copy the embed code.
2. Log In to Instapage
- Access your Instapage dashboard and open the landing page where you want to display G2 reviews.
3. Insert an HTML Block
- Drag and drop an
HTML
block onto the desired section of your page. - Paste the G2 widget embed code into the block.
4. Adjust Placement and Design
- Use Instapage’s editor to position and style the widget for a seamless look.
- Ensure the widget aligns with your page’s branding.
5. Preview and Publish
- Preview the landing page to confirm the reviews display correctly.
- Publish the page to make the G2 reviews live.
Best Practices for Showcasing G2 Reviews on Instapage
Strategic Placement
Position G2 reviews in high-impact areas such as:
- Above-the-fold sections
- Near call-to-action (CTA) buttons
- Product or service information sections
- Testimonials sections
Highlight Relevant Reviews
- Use G2’s filtering options to feature reviews that address common visitor questions or emphasize key benefits of your offering.
Ensure Visual Consistency
- Customize the review widget’s colors, fonts, and layout to match your landing page’s design for a professional appearance.
Update Regularly
- Keep the reviews fresh by showcasing recent feedback, demonstrating ongoing customer satisfaction.
Include a Call-to-Action (CTA)
- Encourage visitors to leave their own reviews by adding a “Share Your Feedback” button linking to your G2 profile.
Common Mistakes to Avoid When Adding G2 Reviews to Instapage
Overloading Pages with Reviews
- Avoid overwhelming visitors with too many reviews. Focus on a curated selection of impactful testimonials.
Neglecting Mobile Optimization
- Ensure the widget is fully responsive and displays correctly on mobile devices, as many users browse on their phones.
Hiding the Widget
- Place reviews prominently in sections where they can influence visitor decisions, such as near CTAs.
Displaying Only Positive Reviews
- Including a mix of positive and constructive feedback builds authenticity and trust.
Failing to Test Functionality
- Test the widget across browsers and devices to ensure it performs smoothly and enhances the user experience.
Wrap-Up
Integrating G2 reviews into your Instapage landing pages is a proven way to build trust, engage visitors, and boost conversions.
Wisernotify simplifies this process, allowing you to showcase authentic customer feedback effectively.
By following this guide and adhering to best practices, you can leverage social proof to strengthen your brand and achieve better results from your marketing efforts.
Ready to elevate your Instapage performance? Start integrating G2 reviews with Wisernotify today and watch your credibility and conversions grow!