FOMO vs UseProof: Real Prices and Features (2026)

FOMO bills by notification and starts at $25 a month, while UseProof bills by unique visitors and starts at $29. At 10,000 visitors a month, UseProof costs $79 and WiserNotify costs $16. FOMO suits Shopify stores.

WiserNotify is the third tool here, so you should see its results too. Schmicko reported 18% more phone and message leads in three months. LV8 reported a 98% higher conversion rate on an ecommerce site using two notifications.

This guide compares plans, limits, and features, so you can see which one fits your traffic and your budget.

Quick Verdict

• Pick FOMO if you run a Shopify or WooCommerce store, want an app that has been around since 2013, and show a modest number of popups.
• Pick UseProof if you run a low-traffic funnel, want A/B testing from the first plan, and like unlimited notifications.
• Pick WiserNotify if your traffic is growing and you also want countdown timers and reviews next to your sales popups.

FOMO vs UseProof vs WiserNotify at a Glance

Feature	FOMO	UseProof (Proof)	WiserNotify
What the plan limit counts	Notifications shown per month	Unique visitors per month	Monthly visitors
Notification types	Recent sales, visitor counts, reviews, roundups, custom messages	Recent Activity, Live Visitor Count, Hot Streaks	Sales popups, live visitors, reviews, counters, countdowns
A/B testing	Listed in its Shopify app features	On every plan	Pro plan and up
Analytics	Clicks, conversions, and revenue by notification type	Conversion analytics on every plan	Hover, click, and engagement reports, plus goal tracking on Pro and up
Integrations	100+	Shopify, WordPress, WooCommerce, Squarespace, Zapier	200+
Inline messages on the page	Business plan and up	Not listed	Growth plan
Websites per plan	1 on Starter, unlimited above	Unlimited	Multiple on every plan
Support	Live chat, email, and video calls	Email on Basic, live chat on Pro and up	Live chat on every plan
Free trial	14 days	14 days	7 days
Free plan	None on its site, a 1,000-notification tier on Shopify	None	None

Pricing Compared

Plan detail	FOMO	UseProof (Proof)	WiserNotify
Cheapest paid plan	$25 a month for 8,000 notifications	$29 a month for 1,000 unique visitors	$59 a year for 5,000 visitors a month (Basic)
Plan for about 10,000 visitors	No visitor cap, and 40,000 notifications costs $75 a month	$79 a month (Pro)	$16 a month (Pro)
Next step up	$149 a month for 300,000 notifications	$129 a month for 50,000 visitors	$65 a month for 100,000 visitors and up (Growth)
Discount for paying yearly	2 months free	About 16% off	Up to 33% off

How the Plan Limits Change Your Bill

The three tools count different things, so the entry prices alone are not a fair comparison.

FOMO counts every notification shown. For example, a site with 10,000 visitors that shows three popups per visit would use about 30,000 notifications a month, which lands on the $75 plan.

UseProof and WiserNotify both count visitors, so you can predict the bill from your analytics. At 10,000 visitors that works out to $79 and $16.

FOMO also upgrades your plan on its own when you pass the limit, unless you switch that off. With it off, popups stop until the next billing period.

FOMO Review

FOMO has been around since 2013. It shows recent sales, signups, and reviews as popups and connects to more than 100 apps.

What it does well

• Pulls live data from stores and apps through its integrations and API.
• Shows roundup notifications, such as sales counts for a recent period.
• Tracks clicks, conversions, and revenue for each notification type.
• Offers support through live chat, email, and video calls.

Where it falls short

• Starter covers one website and has no inline messages.
• The limit counts notifications, so a busy site can outgrow a plan quickly.
• Your plan upgrades itself past the limit unless you turn that off.
• Outside Shopify, the 14-day trial is the only free option.

UseProof (Proof) Review

UseProof now trades as Proof, and its social proof product is called Pulse. It shows recent activity, live visitor counts, and “hot streaks” that total recent actions.

What it does well

• Every plan includes unlimited notifications and unlimited domains.
• A/B testing and conversion analytics come with the cheapest plan.
• Hot Streaks turns a pile of small actions into one clear number.
• Live chat runs every day except Sunday on Pro and above.

Where it falls short

• Plans climb fast with traffic, from $29 at 1,000 visitors to $79 at 10,000.
• Its pricing page lists three notification types, so urgency tools like timers need another app.
• Support on the Basic plan is email only.

Weighing other options? Read our tests of UseProof alternatives or see the UseProof alternative page.

WiserNotify Review

WiserNotify is a social proof and urgency tool. It shows sales popups, live visitor counts, reviews, counters, and countdown timers, and we walk through the setup in our social proof popup guide.

What it does well

• Plans are priced on monthly visitors, so the bill follows your analytics instead of popup volume.
• Notifications and impressions are unlimited up to your visitor limit.
• Timers and social proof sit in one dashboard, including a live visitor counter.
• A/B testing and goal tracking arrive on Pro and above.
• Live chat support comes with every plan.

Where it falls short

• The 7-day trial is shorter than the 14 days from FOMO and UseProof.
• There is no free plan.
• Basic uses a limited set of templates, and A/B testing starts on Pro.
• Inline messages need the Growth plan.

Real Results From WiserNotify Users

Schmicko, a car care booking platform in Australia, reported 18% more phone and message leads in its first three months. LV8, a marketing agency in Greece, reported a 98% higher conversion rate on an ecommerce site with two notifications.

Both are 2021 case studies reported by the customers, so your own results will vary with traffic and offer.

Here is how the same notifications performed on our own site.

How to Pick Between the Three

Start with your traffic and your platform, then match them to the plan limit.

• Very small Shopify store: FOMO’s free tier allows 1,000 notifications a month.
• Low traffic and A/B tests early: the UseProof Basic plan includes testing.
• Busy Shopify store with many data sources: FOMO’s integrations and API fit.
• 5,000 visitors and up: WiserNotify’s visitor tiers cost far less than UseProof at the same traffic.
• Timers and announcement bars with your popups: WiserNotify covers them in one tool.

Check the plan limit against your last 30 days of traffic before you pick.

Also Read: I Tested 9 UseProof Alternatives (2026 Rankings) and FOMO alternatives

Wrap Up

FOMO suits stores that want an established app with deep integrations. UseProof suits small funnels that want A/B testing from day one.

WiserNotify suits growing sites that want visitor-based pricing and urgency widgets in the same place. Test the one that fits your traffic before you commit.