BigCommerce is a leading e-commerce platform that empowers businesses to build robust online stores and scale effectively.
However, even the best-designed BigCommerce stores face a significant challenge—visitors leaving without completing a purchase or taking action. Research shows that nearly 70% of online shopping carts are abandoned, which can result in substantial lost revenue.
Exit intent popups are a powerful solution to this problem. These popups detect when a visitor is about to leave and deliver a targeted message to re-engage them.
Whether it’s offering a discount, capturing an email address, or promoting a product, exit intent popups can help BigCommerce store owners turn missed opportunities into meaningful conversions.
This guide will cover the benefits of exit intent popups on BigCommerce, how to set them up, and actionable strategies to maximize their effectiveness.
What and Why: Creating Exit Intent Popups on BigCommerce
Exit intent popups are designed to engage visitors just before they leave your site. For BigCommerce users, these popups are invaluable for boosting conversions, recovering carts, and growing email lists.
Why Exit Intent Popups Are Crucial for BigCommerce Stores
Recover Abandoned Carts: Encourage hesitant shoppers to complete their purchase by offering free shipping or discounts.
Capture Leads: Collect email addresses by providing a lead magnet like an eBook or exclusive promo code.
Promote Time-Sensitive Offers: Highlight flash sales, limited-time discounts, or exclusive products.
Reduce Bounce Rates: Redirect visitors to other pages or recommend related products.
Increase Average Order Value (AOV): Suggest complementary products or bundle deals.
Stat Spotlight: Studies indicate that exit intent popups can recover up to 10-15% of abandoning visitors, making them a vital addition to BigCommerce stores.
How to Create the Exit Intent Popup for BigCommerce
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on BigCommerce
Step-by-Step Guide for Integration
1. Design Your Popup with Wisernotify
- Use Wisernotify to create a visually appealing and conversion-focused popup tailored to your store’s branding and goals.
2. Generate the Embed Script
- After finalizing the popup design, Wisernotify will provide a JavaScript snippet.
3. Access Your BigCommerce Dashboard
- Log in to your BigCommerce admin panel and navigate to Storefront > Script Manager.
4. Add a New Script
Click Create a Script and fill in the details:
- Name: Provide a name for the popup script (e.g., Exit Intent Popup).
- Location on Page: Select Footer for optimal performance.
- Select Pages: Choose All Pages or specify pages where the popup should appear.
- Script Type: Choose Script.
5. Paste the Script
- Insert the Wisernotify script into the provided text area and save the changes.
6. Set Popup Triggers in Wisernotify
- Configure the popup to activate on exit intent and specify additional conditions, such as targeting cart abandoners or first-time visitors.
7. Test and Publish
- Preview your store to ensure the popup triggers correctly. Once satisfied, make the changes live and monitor its performance.
Exit Intent vs. Other Popups
Why Exit Intent Popups Excel on BigCommerce
Precision Timing
- Exit Intent: Targets users as they are about to leave, providing a contextual and non-intrusive experience.
- Standard Popups: Often interrupt the browsing journey, leading to frustration.
Higher Conversion Rates
- Exit intent popups address specific pain points, such as cart abandonment, resulting in better engagement and conversions.
Customization
- BigCommerce allows full control over popup design and behavior, ensuring seamless integration with your store.
Improved User Experience
- These popups feel natural and relevant, enhancing the overall shopping experience.
Common Exit Popup Triggers: Words and Phrases
The messaging in your popup plays a critical role in its success. Here are some effective examples:
Urgency: “Wait! Your 20% discount expires in the next 15 minutes!”
FOMO (Fear of Missing Out): “Don’t leave without this exclusive deal—only a few items left!”
Lead Generation: “Subscribe now to get free shipping on your first order.”
Cart Recovery: “You left items in your cart! Complete your purchase now and get a 10% discount.”
Supportive Messaging: “Need help? Chat with us before you leave!”
Best Places to Show Exit Intent Popups on BigCommerce
Strategic placement ensures your exit intent popups reach the right audience. Here’s where they work best:
Homepage
- Capture first-time visitors with a welcome discount or free shipping offer.
Product Pages
- Promote complementary items or emphasize unique selling points to drive conversions.
Cart Pages
- Recover abandoned carts with incentives like discounts or free shipping.
Checkout Pages
- Address objections or remind users of the benefits of completing their purchase.
Blog Pages
- Convert readers into subscribers by offering exclusive content or newsletters.
404 Pages
- Redirect visitors to popular collections or products with helpful messaging.
3 Exit Intent Popup Mistakes to Avoid on BigCommerce
Overusing Popups
- Bombarding visitors with multiple popups can frustrate them. Use exit intent popups sparingly and at critical moments.
Ignoring Mobile Optimization
- With a significant portion of e-commerce traffic coming from mobile devices, ensure your popups are responsive and easy to interact with on smaller screens.
Generic Messaging
- Tailor your popup content to the visitor’s journey. For instance, a cart recovery popup may not resonate with someone browsing a blog page.
Wrap Up
Exit intent popups are a powerful tool for BigCommerce stores, helping to recover abandoned carts, capture leads, and drive sales.
By leveraging Wisernotify, you can create visually stunning, high-converting popups that seamlessly integrate with your store’s design and goals.
Ready to transform your BigCommerce store? Start building high-converting exit intent popups with Wisernotify today and watch your conversions soar!
