Instapage is a leading platform for creating high-converting landing pages.
Embedding Capterra reviews into your Instapage design allows you to showcase authentic customer feedback, build credibility, and influence visitor behavior.
This guide will walk you through the process step by step.
Why Add Capterra Reviews to Instapage?
Build Trust Instantly: Capterra reviews are authentic and verified, providing reliable social proof that reassures your visitors.
Increase Conversion Rates: 93% of consumers read reviews before making a purchase. Displaying positive testimonials helps overcome hesitations and encourages visitors to take action.
Enhance Engagement: Adding reviews to your landing pages keeps users engaged and reinforces the value of your offerings.
How to Add Capterra Reviews to Instapage
If you’re looking to add customer reviews from Capterra directly to your website, WiserNotify offers two distinct widgets that can seamlessly integrate these testimonials.
Let’s walk you through the setup process for each.
Getting Started with WiserNotify
First, sign up for WiserNotify—it’s free! Once you’ve created your account and logged in, you’ll need to install a pixel code. After installation, your dashboard will appear like this:

Creating and Integrating the Reviews Widget
In your dashboard, you can easily create a reviews widget. Once the widget is created, integrate it with Capterra reviews so that WiserNotify can pull up the testimonials.
You can do this integration from here:

After completing the setup, click on the “Publish” button. If you wish to further customize this notification, you can do so by watching the following tutorial:
Here’s how the notification will look on your website:

That’s just one type of notification. Let’s explore the second method.
Adding a Capterra Review Social Wall

Click on the “Social Wall” in your dashboard to access this feature.
Here’s what the dashboard looks like and how you can add a Capterra review social wall to your website:

This widget allows extensive customization. Once you’re satisfied, click on “Save” and then on the “Get Code” button to implement it on your site.
Discover More with WiserNotify
That’s just the tip of the iceberg. We have much more to offer. Watch this introductory video to explore further:
How to Embed Capterra Reviews on Instapage
Follow these steps to seamlessly integrate Capterra reviews into your Instapage landing pages:
1. Get the Capterra Reviews Widget Code
- Log in to your Capterra vendor account.
- Navigate to the Marketing Toolkit section or equivalent.
- Copy the embed code for your reviews widget or specific snippet.
2. Log in to Your Instapage Account
- Access your Instapage dashboard and open the landing page you want to edit.
3. Add an HTML Block
In the Instapage editor:
- Click the Widgets menu on the left-hand side.
- Drag and drop the HTML Widget onto the section of your page where you want the reviews to appear.
4. Paste the Capterra Embed Code
- Click on the HTML block to open its settings.
- Paste the Capterra reviews embed code into the editor field.
- Save the changes.
5. Adjust Placement and Design
- Use Instapage’s drag-and-drop interface to adjust the widget placement.
- Ensure it aligns with your landing page’s overall layout and design.
6. Preview the Page
- Use the preview feature to ensure the reviews display correctly and are responsive on all devices.
7. Publish Your Landing Page
- Once satisfied with the placement and appearance, click Publish to make the page live.
Best Practices for Showcasing Capterra Reviews on Instapage
Strategic Placement
Add reviews to high-visibility areas, such as:
- Below the headline to establish trust early.
- Near CTAs to reinforce decisions.
- On pricing sections to reduce hesitation.
Align with Your Branding
- Customize the widget (if possible) to match your landing page’s colors, fonts, and overall design.
Use High-Impact Testimonials
- Highlight reviews that emphasize your product’s strengths or address common customer concerns.
Update Reviews Regularly
- Refresh the reviews to reflect the most recent and relevant feedback.
Common Mistakes to Avoid When Adding Capterra Reviews to Instapage
Cluttering the Page
- Avoid overwhelming your page with too many reviews. Focus on a few impactful testimonials.
Ignoring Mobile Optimization
- Ensure the reviews display perfectly on mobile devices, as many visitors access landing pages via their phones.
Poor Placement
- Don’t bury reviews in low-visibility areas. Place them strategically near decision-making points.
Inconsistent Styling
- Ensure the widget integrates seamlessly with your page’s design to maintain professionalism.
Neglecting Page Load Speed
- Test your landing page’s speed to ensure the reviews widget doesn’t negatively affect performance.
Wrap-Up
Adding Capterra reviews to your Instapage landing pages is a powerful way to enhance trust and improve conversions.
Instapage’s intuitive editor makes embedding reviews simple and ensures they align seamlessly with your page design.
For a smoother setup, consider using Wisernotify, a tool designed to simplify review integration and optimize display.