Instapage is built for optimizing conversions, but what happens when visitors have last-minute questions or hesitations? If there’s no real-time interaction, they might leave without converting.
A Callback widget lets visitors request a call directly from your landing page. Wisernotify makes it easy to add this feature to Instapage, helping you engage users and boost conversions effortlessly.
Why Add a Callback Widget on Instapage?
Here’s how Callback widgets enhance your Instapage performance:
Real-Time Engagement: Instantly connect with users who need more info.
More Conversions: Wisernotify users have seen up to 25% higher conversion rates with callback widgets.
Lead Capture: Collect visitor phone numbers for timely follow-up.
Build Trust: Direct communication helps establish reliability and professionalism.
Easy Setup: Use Instapage’s HTML element to embed the widget—no coding needed.
Best for:
- Lead generation campaigns
- High-ticket product funnels
- Service-based landing pages
How to Add Callback Widget on Instapage
Let’s walk through how to add a callback widget. It’s simple and easy with WiserNotify.
Step 1: Sign Up
First, sign up for WiserNotify. You’ll get a 7-day free trial and a 14-day money-back guarantee.
We’re confident in our tool because it helps drive more conversions and leads, which directly impact your revenue.
Step 2: Install the Pixel
After signing up, you’ll need to install the WiserNotify pixel on your platform.
This is required to display the callback widget and other widgets or notifications.
Step 3: Add the Callback Widget
Once the pixel is installed:
- Go to the “Notification” section
- Click on “Widget”
- Browse the list of widgets and select “Callback Widget”
- Click “Add” to activate it

Here’s a video that shows the full setup process:
And that’s just the beginning. WiserNotify is built to help you increase conversions and revenue.
With over 10,000 active users worldwide, our FOMO widgets and social proof notifications bring in more leads and sales.
Watch the full video on how WiserNotify helps grow your leads and revenue:
3 Best Callback Widget Examples
Here are three real-life examples of callback widgets to help you understand how they work.
1. Exit-Intent Callback Prompt

Sath uses a smart exit-intent callback popup that triggers when a user is about to leave the page. Its simple and clear design, with a bold heading “Before you go!”, gets attention.
The popup offers a direct value: a 10-minute call to evaluate the visitor’s identity security.
Why it works:
- Targets users who are about to bounce
- Provides value (security evaluation)
- Time-based hook (10 minutes)
- Not pushy
2. Sticky Side Button with Slide-In Form

This widget is sticky on the left side of the screen as a “Contact” button. On click, it slides in a form to request a callback. Subtle but always available.
Why it works:
- Non-intrusive design
- Always visible while browsing
- Smooth animation
- Good for service or SaaS websites
3. WhatsApp Call Widget

Instead of a callback form, Artoon uses a floating WhatsApp icon in the bottom left.
Clicking it opens a WhatsApp chat to request a call or continue the conversation.
Why it works:
- Taps into a familiar platform
- Instant connection through mobile
- Good for agencies and service providers
- Reduces friction for visitors who prefer messaging
These examples show how callback widgets can look and work differently depending on your goals and audience.
Whether you want to reduce drop-offs, make it easy to get in touch, or add a WhatsApp touchpoint, there’s a style for every use case.
Callback Widget Tips for Instapage
Follow these tips to get the most out of your Callback widget on Instapage:
Position Near CTAs: Place the widget close to sign-up or download forms.
Maintain Design Consistency: Match colors, fonts, and layout with your Instapage theme.
Trigger Smartly: Use scroll depth, time on page, or exit intent triggers.
Responsive Design: Make sure the widget works smoothly on mobile and tablets.
Clear Call-to-Actions: Use engaging lines like “Need to Talk?” or “Request a Callback Now.”
Integrate Leads: Sync callback requests with your CRM or email automation tools.
Callback Widget Mistakes to Avoid on Instapage
Avoid these common errors when using Callback widgets on Instapage:
Widget Overload: Don’t clutter the page with too many popups.
Inconsistent Styling: Keep widget design aligned with your landing page aesthetics.
Delayed Responses: Respond quickly to maintain lead interest.
No Mobile Testing: Always preview the widget on mobile devices.
Lack of Analytics: Use Wisernotify’s tracking to monitor and optimize performance.
Wrap-Up
Adding a Callback widget to your Instapage landing pages with Wisernotify provides a powerful opportunity to boost conversions and offer real-time support.
Start using Wisernotify today and turn more Instapage visitors into high-quality leads through direct callback interaction.