Adding a visitor counter to your Squarespace website is an excellent way to build trust, track engagement, and drive conversions. By showing real-time or cumulative visitor counts, you provide social proof that reassures potential buyers and motivates them to act quickly.
This guide explains the benefits of using a visitor counter, how to integrate it with Squarespace, and best practices for optimizing its impact.
Key Benefits of Adding a Visitor Counter to Squarespace
1. Builds Trust
- Display real-time visitor counts to show that your site is active and popular, building credibility with potential customers.
2. Tracks Engagement
- Monitor visitor activity to identify popular pages and assess user behavior on your website.
3. Creates Social Proof
- Highlight live visitor numbers to demonstrate product demand and create urgency for potential buyers.
4. Encourages Conversions
- Leverage FOMO (Fear of Missing Out) by showcasing visitor data to encourage faster decision-making.
5. Customizable for Branding
- Easily adapt the visitor counter’s design to match your Squarespace website’s aesthetics for a professional look.
Add Visitor Counter to Squarespace
First, Add the WiserNotify App On Squarespace
- Go to WiserNotify and log in to your account.
- Once logged in, you’ll be redirected to the Dashboard.
Next, click on inline social proof – Explore

Two places where you can show the inline live visitor counter in store
- Product detail page
- Collection page.

Next lets create it for product detail page.

1. Copy the Installation code
- Once the code is generated, click Copy Code for later use.
2. Add the Code to the Product Detail Page
- Edit the product detail page template in your theme editor
- Paste the code into the desired section (e.g., below product descriptions or near the CTA) & Save Changes
3. Create the notification- live, recent sales & sold counter by entering the website.

- Choose the live visitor counter notification & click on customize to change the color, design & text.

- Modify the notification to include relevant text like “100 Shoppers are checking” or “100 live shoppers”
- Adjust colors, fonts, and styles to align with your website theme.
- Use the preview option to see how the live visitor count notification will appear.
- Use the display section to hide or show the live visitor counter on specific pages, by default it is set to appear on all product pages.
- Publish it.
Similar way, you can create the live visitor counter for collection page as well.
Real example: live visitor counter at Product detail page

Real example: live visitor counter at Collection page

Here, is detail video about how wisernotify works.
Best Practices for Using a Visitor Counter on Squarespace
➲ Use Real-Time Data
- Ensure the visitor counter reflects accurate statistics to maintain trust and credibility with your audience.
➲ Position Counters Strategically
- Place counters on high-impact pages like product detail pages, the homepage, or landing pages for maximum visibility.
➲ Highlight Popular Products or Pages
- Use visitor counters to draw attention to trending products or high-demand services.
➲ Keep the Design Minimalistic
- Ensure the counter blends seamlessly with your website’s layout and doesn’t overwhelm the user experience.
➲ Leverage Engaging Messaging
- Incorporate dynamic text like “Hurry! 20 people are viewing this item right now!” to create urgency.
➲ Pair with Other Tools
- Combine the visitor counter with countdown timers, promotional banners, or limited-time offers for greater impact.
➲ Optimize for Mobile Users
- Ensure the counter is responsive and displays correctly on all devices, especially mobile phones.
➲ Monitor Performance Metrics
- Track analytics like impressions, clicks, and conversions to evaluate the counter’s effectiveness. Refine placement or messaging as needed.
➲ Avoid Overuse
- Use visitor counters selectively on key products or campaigns to avoid cluttering your site.
Conclusion
Adding a visitor counter to your Squarespace website is a powerful way to build trust, track engagement, and drive conversions. With Wisernotify, you can integrate a dynamic, customizable counter that highlights real-time activity and aligns with your site’s design.
By following the steps and best practices outlined here, you can create a compelling shopping experience that motivates visitors to take action and enhances your website’s credibility.