When shoppers land on your store, they want to know it’s active.
A visitor counter shows the number of people browsing in real time, which helps build trust and encourages action.
It gives new visitors proof that others are interested, too.
That simple signal can drive faster decisions and improve conversions.
In this blog, you’ll learn why a visitor counter matters, how to add it with WiserNotify, and how to use it for real results.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
Why Add a Visitor Counter to PrestaShop
A visitor counter isn’t just for show. It gives your shoppers live proof that others are browsing too, helping you build trust, create urgency, and spot what’s working in your store.
1. Build Trust with Shoppers
When customers visit your store for the first time, they often look for signs that your business is active and trustworthy.
A visitor counter helps provide that reassurance by showing real-time numbers of people browsing or recently viewing the store.
This visible activity builds confidence, especially for new shoppers unsure about placing their first order.
It creates a sense that your store is part of an ongoing conversation, not just an empty page.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
2. Encourage Quick Decisions
When people see a product viewed by many others, it can spark a sense of urgency.
This subtle pressure may lead them to take action quickly, whether making a purchase, signing up for an offer, or adding an item to the cart.
It works exceptionally well during limited-time deals or low-stock alerts.
A live visitor count is a gentle nudge, reminding shoppers they’re not the only ones eyeing that product.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
3. Understand Customer Interest
A visitor counter can also help you see which parts of your store receive the most attention.
If specific pages consistently get more views, it could mean those items are more appealing, better positioned, or have stronger demand.
You can use this data to decide which products to promote, what kind of content to create, or how to reorganize your store layout.
Over time, this can lead to more innovative campaigns and more focused product offerings.
Add Visitor Counter to PrestaShop
First, Add the WiserNotify App On PrestaShop
- Go to WiserNotify and log in to your account.
- Once logged in, you’ll be redirected to the Dashboard.
Next, click on inline social proof – Explore
Two places where you can show the inline live visitor counter in store
- Product detail page
- Collection page.
Next lets create it for product detail page.
1. Copy the Installation code
- Once the code is generated, click Copy Code for later use.
2. Add the Code to the Product Detail Page
- Edit the product detail page template in your theme editor
- Paste the code into the desired section (e.g., below product descriptions or near the CTA) & Save Changes
3. Create the notification- live, recent sales & sold counter by entering the website.
- Choose the live visitor counter notification & click on customize to change the color, design & text.
- Modify the notification to include relevant text like “100 Shoppers are checking” or “100 live shoppers”
- Adjust colors, fonts, and styles to align with your website theme.
- Use the preview option to see how the live visitor count notification will appear.
- Use the display section to hide or show the live visitor counter on specific pages, by default it is set to appear on all product pages.
- Publish it.
Similar way, you can create the live visitor counter for collection page as well.
Real example: live visitor counter at Product detail page
Real example: live visitor counter at Collection page
Here, is detail video about how wisernotify works.
Make the Most of Your Visitor Counter
A visitor counter is more than a number. When used right, it can build urgency, show demand, and guide shoppers toward taking action.
Here’s how to get real results from it.
Related: How to add a website visitor counter to create urgency
1. Place It Where It Matters
Your visitor counter should not be hidden in a corner where no one notices it.
Place it on high-traffic pages like product and landing pages, or near key conversion points such as the “Add to Cart” or “Buy Now” buttons.
This placement grabs attention and helps build urgency when a shopper sees multiple people browsing the same item.
It creates a subtle but effective push to act sooner rather than later. You can also test different placements to see which location brings the highest engagement.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
2. Show Real Visitor Numbers
Don’t fake your numbers. Displaying genuine visitor data is far more effective than inflated stats.
Shoppers are savvy and can sense when something feels off.
Real-time visitor counts show transparency, which builds trust and improves credibility.
For example, if five people view the same product, that’s a strong social signal.
Keep the data fresh and accurate so users know your store is active and trustworthy. It’s better to show a lower real number than a high number that feels fake.
3. Customize the Display
Make sure the visitor counter looks like a natural part of your store.
Choose a tool or module that gives you control over how it looks and feels.
Use your brand colors, match your fonts, and place them in areas where they feel native.
You want the counter to support your design, not distract from it.
Some stores even use subtle animations or icons to catch attention without being too flashy.
The goal is to inform and influence the shopper without overwhelming them.
4. Highlight Popular Products
Use visitor counters to shine a spotlight on your best-performing items.
If a product gets many views, display that activity next to it.
Phrases like “12 people are viewing this now” or “Last viewed 3 minutes ago” can increase the perceived demand and push hesitant shoppers toward making a decision.
This tactic works well with limited stock or time-limited offers, where urgency is key.
You can also rotate the counter on different products based on visitor patterns to maximize its impact.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
Conclusion
A visitor counter is a simple feature that can make a real impact.
It builds trust by showing live activity, adds urgency when others view the same product, and helps you see what’s getting attention.
Use real numbers, place them where they matter, and align the design with your store.
Adding a visitor counter is a small but smart move for any PrestaShop store owner looking to improve engagement and conversions.
