Adding a visitor counter to your PrestaShop store is a simple and effective way to display real-time activity, build trust with your audience, and boost sales. By showcasing how many visitors are viewing your products or pages, you provide social proof that reassures potential buyers and motivates them to act.
This guide explains the benefits of using a visitor counter, how to integrate it into PrestaShop, and best practices for maximizing its impact.
Key Benefits of Adding a Visitor Counter to PrestaShop
1. Builds Trust
- A visible visitor counter shows that your store is active and popular, boosting customer confidence.
2. Tracks Engagement
- Monitor visitor activity to assess the popularity of products and optimize your store’s performance.
3. Creates Social Proof
- Highlight real-time visitor numbers to make your products appear in demand, increasing their appeal.
4. Encourages Conversions
- Display visitor activity to leverage FOMO (Fear of Missing Out), encouraging faster purchase decisions.
5. Customizable for Branding
- Easily tailor the visitor counter to match your store’s design and maintain a professional look.
Add Visitor Counter to PrestaShop
First, Add WiserNotify App On PrestaShop
- Go to WiserNotify and log in to your account.
- Once logged in, you’ll be redirected to the Dashboard.
Next, click on inline social proof – Explore

Two places where you can show the inline live visitor counter in store
- Product detail page
- Collection page.

Next lets create it for product detail page.

1. Copy the Installation code
- Once the code is generated, click Copy Code for later use.
2. Add the Code to the Product Detail Page
- Edit the product detail page template in your theme editor
- Paste the code into the desired section (e.g., below product descriptions or near the CTA) & Save Changes
3. Create the notification- live, recent sales & sold counter by entering the website.

- Choose the live visitor counter notification & click on customize to change the color, design & text.

- Modify the notification to include relevant text like “100 Shoppers are checking” or “100 live shoppers”
- Adjust colors, fonts, and styles to align with your website theme.
- Use the preview option to see how the live visitor count notification will appear.
- Use the display section to hide or show the live visitor counter on specific pages, by default it is set to appear on all product pages.
- Publish it.
Similar way, you can create the live visitor counter for collection page as well.
Real example: live visitor counter at Product detail page

Real example: live visitor counter at Collection page

Here, is detail video about how wisernotify works.
Best Practices for Using a Visitor Counter on PrestaShop
➲ Use Real Visitor Data
- Ensure that the visitor counter reflects accurate and real-time statistics to maintain trust and credibility.
➲ Place Counters Strategically
- Position counters on high-impact pages, such as product detail pages, the homepage, or promotional pages.
➲ Highlight Popular Products
- Focus on trending or high-demand items to draw attention and create urgency.
➲ Keep the Design Clean
- Ensure the counter blends seamlessly with your store’s layout and doesn’t distract from the user experience.
➲ Leverage Engaging Text
- Incorporate phrases like “10 people are viewing this item now!” to motivate immediate purchases.
➲ Pair with Other Tools
- Combine the visitor counter with countdown timers, flash sale banners, or discounts to amplify urgency.
➲ Optimize for Mobile Users
- Ensure the counter is responsive and displays correctly on all devices, especially mobile phones.
➲ Track Performance
- Monitor metrics such as impressions, clicks, and conversions to evaluate the counter’s effectiveness. Adjust placement or messaging based on data insights.
➲ Avoid Overuse
- Use counters selectively on key products or campaigns to prevent clutter and maintain a professional look.
Conclusion
Adding a visitor counter to your PrestaShop store is a powerful way to build trust, track engagement, and boost conversions. With Wisernotify, you can easily integrate a dynamic, customizable counter that enhances your store’s credibility and motivates visitors to take action.
By following the steps and best practices outlined here, you can improve your PrestaShop store’s performance, create urgency, and drive more sales.