Video popups are a great way to engage your customers, showcase products, and drive conversions on your eCommerce website. Adding a video popup to your PrestaShop store allows you to present product demos, announce special offers, or share customer testimonials in an interactive and visually appealing way.
PrestaShop’s flexibility and modular system make it easy to integrate video popups, whether through ready-made modules or custom code.
This guide will help you add a video popup to your PrestaShop store and provide best practices to ensure it enhances your customer experience.
Benefits of Adding a Video Popup to Your Website
Video popups provide more than just an engaging aesthetic—they offer a strategic way to improve your store’s performance.
➲ Attract Customer Attention
- Video popups are visually dynamic, ensuring your message stands out immediately.
➲ Simplify Complex Information
- Videos explain products or offers more effectively than long paragraphs of text.
➲ Drive Conversions
- A well-timed video popup with a call-to-action (CTA) can encourage users to make purchases or sign up for promotions.
➲ Promote Special Offers
- Highlight time-sensitive discounts or new product launches with an eye-catching video popup.
➲ Enhance User Experience
- A sleek video popup adds a modern, interactive touch to your PrestaShop store, making it more appealing to visitors.
Add Video Popup to PrestaShop
Adding video popups to PrestaShop is simple and doesn’t require advanced coding skills. Platforms like WiserNotify make the process seamless.

WiserNotify makes creating and displaying professional video popups simple and fully customizable to match your website’s branding and audience needs. Whether you want to showcase a product, make an announcement, share a tutorial, or drive conversions with engaging videos, WiserNotify streamlines the process with its powerful features. Here’s how it works:
- Easy to Use: WiserNotify’s intuitive interface makes creating video popups quick and simple.
- Customizable Designs: Match your popup to your brand with personalized colors, fonts, and layouts.
- Smart Triggers: Show popups at the perfect time, like on page load, after a delay, or user interaction.
- Mobile-Friendly: Popups look great and function smoothly on all devices, including smartphones.
- Dynamic Personalization: Tailor popups based on visitor behavior, location, or time spent on-site.
- Strong CTAs: Add action-driven buttons like “Shop Now” or “Learn More” to encourage engagement.
- Real-Time Analytics: Monitor views, clicks, and conversions to optimize performance.
- Fast Loading: Lightweight popups won’t slow down your website’s speed.
- Responsive Support: Tutorials and a helpful team are available whenever you need assistance.
- Advanced Targeting: Show popups to specific audiences based on behavior, location, or page visits.
Let’s start by bringing your website to an interactive video popup! First, Sign up for a free WiserNotify account, log in to your dashboard, add your website, and generate a unique pixel code for seamless integration.
Customize the Widget Design
- Log in to the WiserNotify dashboard, navigate to the Social Proof section, and click on the Widget tab.
- Click the Add Notification to get started. Then, select the Video Popup Widget from the templates.
- In the design editor, upload your video file or paste a YouTube or Vimeo link, and click Preview to ensure the video is uploaded or linked correctly.

- Add a headline like ‘Exclusive Sale: Watch and Save!’ or ‘Discover How Our Products Work.’
- Customize colors, fonts, and sizes to match your store’s branding, and adjust the popup position.
- Include a clickable CTA button (e.g., ‘Shop Now,’ ‘Explore Deals,’ or ‘Watch Demo’) linking to a product page, sale collection, or checkout.
Configure Widget Display Settings
- Configure when the video popup appears immediately on page load, after a delay (e.g., 5 seconds), or based on user actions like scrolling or clicking.

- Enable autoplay for the video if you want it to start playing as soon as it pops up.
- Choose how often the popup appears per session, and preview its responsiveness on desktop and mobile.
After finalizing the design and settings, click Save and Activate, enable the widget, and check your website to confirm the video popup works as intended.
WiserNotify offers a variety of live popup widgets. Explore and see how you can use them to enhance your website!

See how to add a Video Popup to your website with this detailed video tutorial.
Best Practices for Creating an Engaging Video Popup
To make your video popup effective and user-friendly, follow these best practices:
1. Keep Videos Short and Engaging
Why: Customers have short attention spans, and long videos may deter engagement.
- Keep your videos under 60 seconds.
- Focus on a single message or action.
2. Use Smart Triggers
Why: Poorly timed popups can interrupt the user experience and frustrate customers.
- Trigger popups based on user actions, such as scrolling, spending time on a page, or exit intent.
- Avoid showing popups immediately when a page loads.
3. Ensure Mobile-Friendliness
Why: Many customers shop on mobile devices, so your popups must adapt to smaller screens.
- Use responsive designs and test your popups on various devices.
- Compress video files to ensure fast loading on mobile connections.
4. Provide Clear Dismiss Options
Why: Users should have the freedom to control their experience.
- Include a visible close button.
- Allow users to dismiss the popup by clicking outside of it.
5. Limit Popup Frequency
Why: Overusing popups can annoy customers and lead to higher bounce rates.
- Restrict popups to one per session or display them only on specific pages, like product pages or landing pages.
6. Align Popups with Your Branding
Why: Consistent design builds trust and ensures a cohesive shopping experience.
- Match the popup’s colors, fonts, and style with your store’s branding.
- Avoid flashy animations that may distract from the message.
7. Analyze and Optimize
Why: Testing helps you understand what works best for your audience.
- Use PrestaShop’s analytics or third-party tools to track popup engagement and conversion rates.
- Conduct A/B testing to refine triggers, designs, and video content.
8. Add Value Through Video Content
Why: Customers are more likely to engage with videos that address their needs or interests.
- Use video popups to showcase tutorials, product demos, or customer success stories.
- Ensure your videos offer useful or relevant information.
Conclusion
Adding a video popup to your PrestaShop store is an effective way to enhance user experience, communicate key messages, and drive conversions. Whether you choose a module or custom code, you can create professional, user-friendly popups that captivate your audience.
Follow the best practices outlined in this guide to ensure your video popups are engaging and aligned with your store’s goals. Start integrating video popups into your PrestaShop store today to boost engagement and sales!