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Add Sold Counter to Wix: Build Trust and Boost Sales

Adding a sold counter to your Wix website is an excellent way to enhance trust, create urgency, and increase sales. By showcasing real-time or cumulative sales activity, you can provide social proof that builds credibility and motivates customers to act quickly.

This guide explains the benefits of using a sold counter on Wix, the steps to add one, and best practices for optimizing its impact.

Key Benefits of Adding a Sold Counter to Wix

1. Builds Social Proof

Show visitors that others are buying your products or services, reinforcing their confidence in your store.

2. Creates Urgency

Encourage faster decision-making by leveraging FOMO (Fear of Missing Out) with real-time sales data.

3. Highlights Popular Products

Draw attention to trending or best-selling items, making them more appealing to potential customers.

4. Enhances Credibility

A visible sales counter assures visitors that your store is active and trusted by others.

5. Boosts Conversion Rates

By combining trust and urgency, sold counters push hesitant customers toward completing their purchases.

6. Customizable for Campaigns

Adapt sales counters for seasonal promotions, product launches, or limited-time sales campaigns.

Add Sold Counter to Wix

Adding a sold counter to Wix is simple with Wisernotify. Follow these steps:

Visit Wisernotify

Next, click on inline social proof – Explore

Two places where you can show the inline real sold counter in store

  • Product detail page
  • Collection page.

Next lets create it for product detail page.

1. Copy the Installation code

  • Once the code is generated, click Copy Code for later use.

2. Add the Code to the Product Detail Page

  • Edit the product detail page template in your theme editor
  • Paste the code into the desired section (e.g., below product descriptions or near the CTA) & Save Changes

3. Create the notification- live, recent sales & sold counter by entering the website.

  • Choose the Sales Counter notification & click on customize to change the color, design & text.
  • Modify the notification to include relevant text like “100 Sold Today!” or “5 Purchases in the Last Hour.”
  • Adjust colors, fonts, and styles to align with your website theme.
  • Use the preview option to see how the sales count notification will appear.
  • Use the display section to hide or show the sold counter on specific pages, by default it is set to appear on all product pages.
  • Publish it.

Similar way, you can create the sold counter for collection page as well.


Real example: Sold counter at Product detail page


Real example: Sold counter at Collection page

Here, is detail video about how wisernotify works.

Best Practices for Using a Sold Counter on Wix

1. Use Accurate Sales Data

Ensure the sales numbers displayed are real and verifiable to maintain trust and avoid damaging your credibility.

2. Position Counters Strategically

Place counters on high-visibility pages like product pages, the homepage, or the checkout page to maximize their impact.

3. Highlight Best-Selling Items

Focus on popular or trending products to draw attention and create urgency.

4. Keep the Design Clean

Ensure the counter complements your website’s design and doesn’t distract from the overall user experience.

5. Leverage Dynamic Messaging

Use engaging messages like “Hurry! 10 items sold in the last hour!” to motivate customers to act quickly.

6. Pair with Other Features

Combine sold counters with countdown timers or promotional banners to amplify urgency and drive more conversions.

7. Optimize for Mobile Users

Ensure the counter is responsive and looks great on all devices, especially mobile phones, where a significant portion of traffic originates.

8. Monitor Performance

Track impressions, clicks, and conversions using analytics to evaluate the effectiveness of the counter. Adjust placement or messaging as needed.

9. Avoid Overuse

Focus on key products or campaigns to prevent cluttering your site with too many counters.

Conclusion

Adding a sold counter to your Wix website is an effective way to boost trust, create urgency, and increase conversions. With Wisernotify, you can easily integrate a dynamic, customizable sold counter that aligns with your site’s branding and goals.

By following the steps and best practices in this guide, you can create a compelling shopping experience that motivates customers to act and helps you achieve your sales objectives.

FAQ's

A Sold Counter displays the number of units sold for a product, providing social proof that builds customer trust. It demonstrates product popularity, creates urgency, and encourages visitors to make quicker purchasing decisions, increasing sales conversions.

Wix does not offer a built-in Sold Counter feature. However, you can use third-party tools or custom code to add this feature to your store. Wix’s integration options and flexibility make it easy to achieve with tools like Fomo, WiserNotify, or by embedding JavaScript.

Yes, you can add a Sold Counter to Wix without coding by using third-party apps and tools available in the Wix App Market or external services like Fomo and WiserNotify. These tools often provide drag-and-drop options or straightforward configuration for displaying a Sold Counter.

To integrate a Sold Counter:

  1. Choose a third-party tool (e.g., Fomo or ProveSource).
  2. Copy the JavaScript embed code provided by the tool.
  3. Log in to your Wix account and navigate to your site editor.
  4. Use the Custom Embed option in the Add Elements panel or embed it via Settings > Tracking & Analytics.
  5. Customize the tool’s settings via its dashboard to match your site’s design.

Adding a Sold Counter through a lightweight tool or well-optimized script will not significantly affect your site’s performance. To minimize any potential impact:

  • Use a reputable tool with optimized performance.
  • Avoid embedding unnecessary scripts.
  • Test your site speed after implementing the feature.
Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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