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Offers to Teachable

Add Offers to Teachable and Increase Conversions

Adding offers to your Teachable platform is a powerful way to attract new students, reward loyal customers, and boost course sales. Whether you’re promoting limited-time discounts, course bundles, or referral incentives, Teachable provides tools and integrations to create high-converting promotions that resonate with your audience.

This guide will show you how to set up offers on Teachable, explore different types of promotions, and share tips to optimize their effectiveness.

Types of Offers You Can Add to Teachable

Here are some effective types of offers you can create to boost engagement and course enrollments:

Limited-Time Discounts

Encourage urgency by offering time-sensitive deals that drive quick enrollments.

  • Example: “Flash Sale – 20% Off All Courses for 48 Hours!”
  • When to Use: Seasonal campaigns, product launches, or clearance events.
  • Best Practice: Use countdown timers in email campaigns or landing pages to emphasize urgency.

Course Bundles

Encourage students to enroll in multiple courses by offering them as a discounted package.

  • Example: “Enroll in the Marketing Mastery Bundle for $199 (Save $50)!”
  • When to Use: To promote related or complementary courses.
  • Best Practice: Highlight the value and skills students will gain from the bundle.

Free Trials

Attract potential students by offering a trial of your premium courses or membership.

  • Example: “Start Your 7-Day Free Trial Today!”
  • When to Use: For subscription-based content or high-ticket courses.
  • Best Practice: Limit the trial access to specific modules to encourage upgrades.

First-Time Buyer Discounts

Welcome new students with a special offer to encourage their first enrollment.

  • Example: “Welcome Offer – Get 15% Off Your First Course!”
  • When to Use: As an ongoing promotion for first-time visitors.
  • Best Practice: Use a pop-up or banner to showcase this offer prominently.

Referral Bonuses

Motivate current students to refer friends by rewarding both the referrer and the new customer.

  • Example: “Refer a Friend and You Both Get $10 Off Your Next Course!”
  • When to Use: To grow your audience organically.
  • Best Practice: Use referral tracking tools or integrate with third-party platforms to automate the process.

Event-Specific Promotions

Tie your offers to special events or holidays to create excitement.

  • Example: “Celebrate Black Friday – 30% Off All Courses!”
  • When to Use: Seasonal promotions, anniversaries, or product launches.
  • Best Practice: Use festive visuals and messaging to enhance the appeal.

Steps to Add Offers to Teachable

Teachable makes it easy to create and manage offers with its pricing tools and integrations. Follow these steps to add compelling promotions to your courses:

With WiserNotify, you can effortlessly create offers that grab attention and drive action, whether promoting a discount, flash sale, or special event.

This powerful tool enables you to design, customize, and optimize offers on your website. It helps you engage visitors, boost conversions, and effortlessly make your promotions stand out. How WiserNotify makes managing offers easy:

1. Pre-Built Templates

  • Access a library of professionally designed templates for various types of offers, including announcement bars, pop-ups, and countdown timers.
  • Customize templates to match your brand’s colors, fonts, and messaging.

2. Dynamic Widgets

  • Announcement Bars: Highlight offers with a static or scrolling bar at the top or bottom of your site.
  • Pop-Ups: Use pop-ups with limited-time offers or exclusive deals to grab immediate attention.
  • Countdown Timers: Create urgency by displaying the time left for an offer to expire.

3. Real-Time Personalization

  • Tailor offers based on user behavior, such as time spent on a page, exit intent, or cart abandonment.
  • Display personalized messages to specific segments, like first-time visitors or returning customers.
  • Use geolocation to target users with offers relevant to their region.

4. Analytics and Reporting

  • Gain actionable insights into your offer campaigns with real-time analytics.
  • Monitor metrics like impressions, clicks, and conversions.
  • Use data-driven insights to optimize offers and improve performance.

5. Targeted Display Rules

  • Define specific conditions for your offers to appear:
  • Pages: Show offers on high-conversion pages like the homepage or checkout.
  • Timing: Trigger offers based on user actions or set specific schedules.
  • Devices: Customize offers for desktop, tablet, or mobile users.

6. A/B Testing

  • Test multiple designs, messages, and CTAs to determine which offers perform best.
  • Compare results to refine your approach and maximize conversions.

7. User-Friendly Customization

  • Drag-and-drop tools make it easy to design offers without any coding knowledge.
  • Add images, logos, and CTAs to create visually appealing promotions.
  • Adjust font sizes, colors, and layouts to align with your branding.

8. Responsive Design

  • All offer widgets are fully responsive, ensuring they look and function flawlessly on desktops, tablets, and mobile devices.
  • Optimize user experience by tailoring designs for different screen sizes.

9. Automated Campaign Scheduling

  • Set start and end dates for your offers to automate promotions.
  • Use holiday or event-specific campaigns without needing to activate them manually.

WiserNotify equips you with all the essential elements to create compelling, high-performing offers on your site.

Below are the steps to effortlessly create and showcase offers on your website. This approach saves time and ensures that your offers are engaging, effective, and backed by actionable insights.

First, Sign up for a free WiserNotify account, log in to your dashboard, add your website, and generate a unique pixel code for seamless integration.

Create an Offer Widget

Step 1. Log in to the WiserNotify dashboard.

Step 2. Navigate to the Create Widget section.

latest-offer-widget-design

Step 3. Choose the Latest Offer widget template from the available options.

Step 4. Customize the Content

  • Add your offer title, description, and any promotional text (e.g., “20% Off on All Products”).
  • Include a compelling Call-to-Action (CTA) such as “Shop Now” or “Claim Offer.”

Step 5. Adjust the Design

  • Customize the font, colors, and background to match your brand’s identity.
  • Add images, icons, or logos to enhance the widget’s appearance.
  • Preview the offer widget.

Step 6. Save the widget design and move to the next step.

Configure Display Rules

Set where and when the notification will appear:

Step 7. Specific pages (e.g., homepage, checkout page). Targeted user segments based on location, time on site, or behavior.

latest-offer-widget-display

Step 8. Preview and Publish

  • Use the preview option to check how the notification looks on desktop and mobile.
  • Once satisfied, activate the notification, and it will go live on your website.

How to Add Offers on Teachable (Other Methods)

1. Create Discount Codes

Go to Coupons

  • Log in to your Teachable admin dashboard and navigate to Coupons under the Sales tab.

Create a New Coupon

  • Click New Coupon and select the course or bundle you want to apply the discount to.
  • Choose the discount type (e.g., percentage or fixed amount).
  • Set the expiration date and usage limits.

Share the Coupon Code

  • Promote the code through email campaigns, social media, or banners on your website.

2. Set Up Bundled Course Deals

Navigate to Course Bundles

  • Go to the Pricing section for a course and select Add a Bundle.

Create a New Bundle

  • Add multiple courses to the bundle and set a discounted price.

Customize the Bundle Page

  • Use compelling copy and visuals to showcase the value of the bundle.

3. Offer Free Courses

Go to the Course Settings

  • Select the course you want to offer for free.

Set the Price to $0

  • Navigate to the pricing options and set the course price to “Free.”

Promote the Free Course

  • Use email campaigns, social media, or pop-ups to advertise the free course.

4. Use Pop-Ups for Offers

Pop-ups can help you grab attention and drive conversions:

  • Integrate Teachable with third-party tools like OptinMonster or Privy.
  • Design a pop-up with your offer details (e.g., “Sign Up Now and Get 10% Off!”).
  • Configure triggers such as exit intent or time spent on the page.

5. Automate Promotions with Email Campaigns

Use Teachable’s email marketing features to promote your offers:

  • Go to Emails and create a campaign targeting your students or leads.

Design the Email

  • Include details about the offer, a strong CTA, and a link to the course or bundle.

Segment Your Audience

  • Target specific groups, such as inactive students or new subscribers.

6. Leverage Integrations for Advanced Offers

Enhance your promotions using integrations:

  • Zapier: Automate workflows like sending discount codes to new leads.
  • Mailchimp or ActiveCampaign: Promote offers through email marketing.
  • ReferralCandy: Manage and automate referral programs.

Common Mistakes to Avoid

  • Too Many Offers: Avoid overwhelming students by running multiple promotions at once. Focus on one key offer.
  • Unclear CTAs: Ensure buttons and links are direct and actionable.
  • Expired Promotions: Regularly update or remove outdated offers to maintain credibility.
  • Ignoring Mobile Optimization: Test your pages and offers on mobile devices for a seamless experience.

Conclusion

Adding offers to Teachable is an effective way to increase course enrollments, engage students, and grow your e-learning business. With tools like discount codes, course bundles, and email marketing, Teachable makes it easy to create compelling promotions that drive results.

Start implementing these strategies today and watch your Teachable platform thrive!

FAQ's

Teachable allows you to create discount codes, bundle deals, and limited-time offers to incentivize your students and drive more sales.

You can add discount codes by navigating to the “Coupons” section of your Teachable admin dashboard, creating a new coupon, and linking it to a specific course or bundle.

Yes, Teachable provides the option to set expiration dates for your offers, ensuring you can run limited-time promotions effectively.

Absolutely! Teachable allows you to create unique offers and discounts tailored to individual courses or bundles to attract diverse student groups.

You can promote your offers using Teachable’s built-in email marketing tools, social media platforms, or through direct links to discounted courses.

 

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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