Capturing your audience’s attention and inspiring action is critical for your website’s success. Adding offers to your HubSpot CMS website is a powerful way to engage visitors, reward loyalty, and drive conversions. Whether it’s a time-sensitive discount, a first-time buyer promotion, or a referral bonus, strategic offers can boost engagement and enhance your customer experience.
HubSpot CMS combines flexibility with powerful marketing tools, enabling you to create dynamic, tailored promotions that resonate with your audience. This guide will walk you through the process of adding compelling offers to your HubSpot CMS website and maximizing their impact.
Types of Offers You Can Add to Your HubSpot CMS Website
Different types of offers cater to various customer needs and behaviors. Here are some highly effective options:
Limited-Time Discounts
Create urgency and encourage immediate action with time-sensitive discounts.
- Example: “Flash Sale – 30% Off for the Next 24 Hours!”
- When to Use: Seasonal sales, product launches, or clearance events.
- Best Practice: Add countdown timers to emphasize urgency and increase conversions.
Buy-One-Get-One (BOGO) Offers
BOGO deals motivate customers to spend more by offering extra value.
- Example: “Buy One Coffee Mug, Get the Second Free!”
- When to Use: For promoting complementary or overstocked products.
- Best Practice: Highlight the savings to make the deal more attractive.
Free Shipping
Shipping costs can deter customers from completing purchases. Offering free shipping removes this barrier and improves conversion rates.
- Example: “Free Shipping on Orders Over $50!”
- When to Use: During special promotions or as an ongoing incentive for higher cart values.
- Best Practice: Display the free shipping threshold prominently on product and checkout pages.
Membership or Loyalty Discounts
Reward your loyal customers or incentivize sign-ups for memberships with exclusive offers.
- Example: “Members Save 15% on Every Purchase!”
- When to Use: To promote loyalty programs or subscriptions.
- Best Practice: Promote the benefits of joining your membership program on your homepage or via email campaigns.
Event-Specific Promotions
Link offers to specific events such as holidays, anniversaries, or product launches to create excitement.
- Example: “Celebrate Our Anniversary – 25% Off Storewide This Weekend!”
- When to Use: Seasonal events, exclusive launches, or milestones.
- Best Practice: Advertise these promotions across email campaigns and social media for maximum reach.
First-Time Buyer Offers
Encourage new visitors to make their first purchase with a special discount.
- Example: “Welcome Offer – Get 10% Off Your First Order!”
- When to Use: As a recurring incentive for new customers.
- Best Practice: Use pop-ups or banners to highlight this offer prominently when visitors land on your site.
Referral Bonuses
Motivate existing customers to refer others by offering rewards to both the referrer and the referee.
- Example: “Refer a Friend and You Both Get $10 Off!”
- When to Use: Anytime, especially for expanding your customer base.
- Best Practice: Use referral tools to automate tracking and reward distribution.
Steps to Add Offers to HubSpot CMS
Adding offers to HubSpot CMS is straightforward, thanks to its built-in tools and integrations. Here’s how to get started:
With WiserNotify, you can effortlessly create offers that grab attention and drive action, whether promoting a discount, flash sale, or special event.

This powerful tool enables you to design, customize, and optimize offers on your website. It helps you engage visitors, boost conversions, and effortlessly make your promotions stand out. How WiserNotify makes managing offers easy:
1. Pre-Built Templates
- Access a library of professionally designed templates for various types of offers, including announcement bars, pop-ups, and countdown timers.
- Customize templates to match your brand’s colors, fonts, and messaging.
2. Dynamic Widgets
- Announcement Bars: Highlight offers with a static or scrolling bar at the top or bottom of your site.
- Pop-Ups: Use pop-ups with limited-time offers or exclusive deals to grab immediate attention.
- Countdown Timers: Create urgency by displaying the time left for an offer to expire.
3. Real-Time Personalization
- Tailor offers based on user behavior, such as time spent on a page, exit intent, or cart abandonment.
- Display personalized messages to specific segments, like first-time visitors or returning customers.
- Use geolocation to target users with offers relevant to their region.
4. Analytics and Reporting
- Gain actionable insights into your offer campaigns with real-time analytics.
- Monitor metrics like impressions, clicks, and conversions.
- Use data-driven insights to optimize offers and improve performance.
5. Targeted Display Rules
- Define specific conditions for your offers to appear:
- Pages: Show offers on high-conversion pages like the homepage or checkout.
- Timing: Trigger offers based on user actions or set specific schedules.
- Devices: Customize offers for desktop, tablet, or mobile users.
6. A/B Testing
- Test multiple designs, messages, and CTAs to determine which offers perform best.
- Compare results to refine your approach and maximize conversions.
7. User-Friendly Customization
- Drag-and-drop tools make it easy to design offers without any coding knowledge.
- Add images, logos, and CTAs to create visually appealing promotions.
- Adjust font sizes, colors, and layouts to align with your branding.
8. Responsive Design
- All offer widgets are fully responsive, ensuring they look and function flawlessly on desktops, tablets, and mobile devices.
- Optimize user experience by tailoring designs for different screen sizes.
9. Automated Campaign Scheduling
- Set start and end dates for your offers to automate promotions.
- Use holiday or event-specific campaigns without needing to activate them manually.
WiserNotify equips you with all the essential elements to create compelling, high-performing offers on your site.
Below are the steps to effortlessly create and showcase offers on your website. This approach saves time and ensures that your offers are engaging, effective, and backed by actionable insights.
First, Sign up for a free WiserNotify account, log in to your dashboard, add your website, and generate a unique pixel code for seamless integration.
Create an Offer Widget
Step 1. Log in to the WiserNotify dashboard.
Step 2. Navigate to the Create Widget section.

Step 3. Choose the Latest Offer widget template from the available options.
Step 4. Customize the Content
- Add your offer title, description, and any promotional text (e.g., “20% Off on All Products”).
- Include a compelling Call-to-Action (CTA) such as “Shop Now” or “Claim Offer.”
Step 5. Adjust the Design
- Customize the font, colors, and background to match your brand’s identity.
- Add images, icons, or logos to enhance the widget’s appearance.
- Preview the offer widget.
Step 6. Save the widget design and move to the next step.
Configure Display Rules
Set where and when the notification will appear:
Step 7. Specific pages (e.g., homepage, checkout page). Targeted user segments based on location, time on site, or behavior.

Step 8. Preview and Publish
- Use the preview option to check how the notification looks on desktop and mobile.
- Once satisfied, activate the notification, and it will go live on your website.
How to Add Offers on HubSpot CMS (Other Methods)
1. Use HubSpot’s Call-to-Action (CTA) Tool
Create and track dynamic CTAs to promote your offers:
- Go to Marketing > Lead Capture > CTAs in your HubSpot dashboard.
- Click Create CTA and add your promotional message (e.g., “Get 20% Off Today Only!”).
- Customize the design, including colors, fonts, and buttons.
- Link the CTA to a landing page or product page with more details.
- Place the CTA on your homepage, blog posts, or email campaigns.
2. Design Offer-Specific Landing Pages
HubSpot’s landing page builder makes it easy to create pages dedicated to your offers:
Navigate to Marketing > Landing Pages and click Create Landing Page.
Use pre-built templates or design your own layout with:
- Offer details.
- Countdown timers for time-sensitive deals.
- Clear CTAs like “Shop Now” or “Claim Offer.”
Add forms to capture customer details for future campaigns.
3. Add Pop-Ups and Slide-Ins with HubSpot Forms
Use pop-ups and slide-ins to display time-sensitive offers:
- Go to Marketing > Lead Capture > Forms and create a pop-up form.
- Add fields to collect email addresses or other user data.
- Include a promotional message (e.g., “Sign Up and Save 15%!”).
- Configure the triggers, such as time spent on the page or exit intent.
4. Use HubSpot Workflows for Email Promotions
Automate email campaigns to notify customers about your offers:
- Go to Automation > Workflows in your dashboard.
- Set up triggers, such as form submissions or cart abandonment.
- Include personalized emails with offer details and direct links to the relevant product pages.
5. Integrate Third-Party Tools
Enhance your offers using HubSpot integrations:
- Privy: Create advanced pop-ups, banners, and email forms.
- Smile.io: Manage loyalty and rewards programs.
- ReferralCandy: Automate referral tracking and incentives.
Common Mistakes to Avoid
- Too Many Offers: Avoid overwhelming visitors with multiple promotions at once. Focus on one or two key offers.
- Unclear CTAs: Ensure buttons and links are clear and lead to the intended page.
- Neglecting Mobile Optimization: Test your promotions on mobile devices to ensure a seamless experience.
- Expired Offers: Regularly update or remove outdated promotions to maintain credibility.
Conclusion
Adding offers to your HubSpot CMS website is a powerful way to engage your audience, boost conversions, and build loyalty. With HubSpot’s versatile tools for CTAs, landing pages, and email automation, creating and managing promotions is simple and effective.
Start implementing these strategies today to elevate your HubSpot CMS website and achieve your business goals!