GoHighLevel is a powerful all-in-one platform designed to help businesses create high-converting funnels, automate campaigns, and manage customer relationships. Adding offers to your GoHighLevel funnels and landing pages is a proven way to engage visitors, drive conversions, and grow your business. Whether it’s a discount, a free trial, or a bundled promotion, GoHighLevel’s tools make it easy to craft and manage impactful offers.
This guide will walk you through how to add offers to GoHighLevel, explore different types of promotions, and share best practices for maximizing their impact.
Types of Offers You Can Add to GoHighLevel Funnels
By tailoring your offers to meet various customer needs, you can improve engagement and conversions. Here are some popular types of promotions to consider:
Limited-Time Discounts
Create urgency and drive quick action with time-sensitive offers.
- Example: “Flash Sale – Get 30% Off for the Next 24 Hours!”
- When to Use: Seasonal sales, product launches, or clearance campaigns.
- Best Practice: Include a countdown timer to emphasize urgency.
Upsells and Downsells
Increase revenue by offering complementary products or services during or after checkout.
- Example: “Add This Guide for Just $19!”
- When to Use: After a primary purchase to maximize cart value.
- Best Practice: Highlight the additional value of the upsell.
Free Trials
Attract new customers by offering a risk-free way to try your product or service.
- Example: “Sign Up for a Free 14-Day Trial Today!”
- When to Use: For SaaS products, subscription services, or high-ticket items.
- Best Practice: Add testimonials to build trust and encourage sign-ups.
Bundled Offers
Encourage larger purchases by bundling multiple products or services at a discounted price.
- Example: “Get the Full Marketing Course Bundle for $199 (Save $50)!”
- When to Use: To promote complementary products or services.
- Best Practice: Clearly show the savings and added value.
Referral Bonuses
Reward existing customers for bringing in new ones.
- Example: “Refer a Friend and You Both Get $10 Off!”
- When to Use: To organically grow your customer base.
- Best Practice: Use GoHighLevel’s automation tools to streamline referral tracking and rewards.
Event-Specific Promotions
Tie offers to holidays, events, or milestones to create excitement.
- Example: “Celebrate Our Anniversary – 25% Off Storewide This Weekend!”
- When to Use: Seasonal campaigns or special occasions.
- Best Practice: Promote event-specific offers across multiple channels for maximum reach.
Steps to Add Offers to GoHighLevel
GoHighLevel provides an intuitive builder and automation tools to help you design and promote offers effectively. Follow these steps to create high-converting offers:
With WiserNotify, you can effortlessly create offers that grab attention and drive action, whether promoting a discount, flash sale, or special event.
This powerful tool enables you to design, customize, and optimize offers on your website. It helps you engage visitors, boost conversions, and effortlessly make your promotions stand out. How WiserNotify makes managing offers easy:
1. Pre-Built Templates
- Access a library of professionally designed templates for various types of offers, including announcement bars, pop-ups, and countdown timers.
- Customize templates to match your brand’s colors, fonts, and messaging.
2. Dynamic Widgets
- Announcement Bars: Highlight offers with a static or scrolling bar at the top or bottom of your site.
- Pop-Ups: Use pop-ups with limited-time offers or exclusive deals to grab immediate attention.
- Countdown Timers: Create urgency by displaying the time left for an offer to expire.
3. Real-Time Personalization
- Tailor offers based on user behavior, such as time spent on a page, exit intent, or cart abandonment.
- Display personalized messages to specific segments, like first-time visitors or returning customers.
- Use geolocation to target users with offers relevant to their region.
4. Analytics and Reporting
- Gain actionable insights into your offer campaigns with real-time analytics.
- Monitor metrics like impressions, clicks, and conversions.
- Use data-driven insights to optimize offers and improve performance.
5. Targeted Display Rules
- Define specific conditions for your offers to appear:
- Pages: Show offers on high-conversion pages like the homepage or checkout.
- Timing: Trigger offers based on user actions or set specific schedules.
- Devices: Customize offers for desktop, tablet, or mobile users.
6. A/B Testing
- Test multiple designs, messages, and CTAs to determine which offers perform best.
- Compare results to refine your approach and maximize conversions.
7. User-Friendly Customization
- Drag-and-drop tools make it easy to design offers without any coding knowledge.
- Add images, logos, and CTAs to create visually appealing promotions.
- Adjust font sizes, colors, and layouts to align with your branding.
8. Responsive Design
- All offer widgets are fully responsive, ensuring they look and function flawlessly on desktops, tablets, and mobile devices.
- Optimize user experience by tailoring designs for different screen sizes.
9. Automated Campaign Scheduling
- Set start and end dates for your offers to automate promotions.
- Use holiday or event-specific campaigns without needing to activate them manually.
WiserNotify equips you with all the essential elements to create compelling, high-performing offers on your site.
Below are the steps to effortlessly create and showcase offers on your website. This approach saves time and ensures that your offers are engaging, effective, and backed by actionable insights.
First, Sign up for a free WiserNotify account, log in to your dashboard, add your website, and generate a unique pixel code for seamless integration.
Create an Offer Widget
Step 1. Log in to the WiserNotify dashboard.
Step 2. Navigate to the Create Widget section.
Step 3. Choose the Latest Offer widget template from the available options.
Step 4. Customize the Content
- Add your offer title, description, and any promotional text (e.g., “20% Off on All Products”).
- Include a compelling Call-to-Action (CTA) such as “Shop Now” or “Claim Offer.”
Step 5. Adjust the Design
- Customize the font, colors, and background to match your brand’s identity.
- Add images, icons, or logos to enhance the widget’s appearance.
- Preview the offer widget.
Step 6. Save the widget design and move to the next step.
Configure Display Rules
Set where and when the notification will appear:
Step 7. Specific pages (e.g., homepage, checkout page). Targeted user segments based on location, time on site, or behavior.
Step 8. Preview and Publish
- Use the preview option to check how the notification looks on desktop and mobile.
- Once satisfied, activate the notification, and it will go live on your website.
Watch the video below for a visual step-by-step guide to setting up your add offer quickly and easily.
How to Add Offers on GoHighLevel (Other Methods)
1. Create an Offer Page with Funnels
Open the Funnels Section
- Log in to your GoHighLevel account and go to Funnels.
- Click Create New Funnel.
Design Your Offer Page
- Add a Headline Element to showcase your offer (e.g., “Save 20% Today Only!”).
- Use a Button Element for a clear CTA like “Claim Your Discount Now.”
- Include Image Elements to highlight products or promotional visuals.
Add Urgency
- Drag and drop a Countdown Timer Element to emphasize time-sensitive promotions.
Publish Your Funnel
- Link the funnel to your marketing campaigns or ads.
2. Use Pop-Ups for Promotions
Go to Sites > Popups and create a new pop-up.
Add offer details such as “Sign Up Today and Get 15% Off!”
Configure triggers such as:
- Exit Intent: Capture visitors before they leave your site.
- Time Spent on Page: Display the pop-up after a specific duration.
3. Automate Offers with Campaigns
Go to Automation > Campaigns and create a new campaign.
Design an email or SMS sequence to promote your offer.
Include:
- A direct link to the offer page.
- Clear details about the promotion.
- A sense of urgency or exclusivity.
4. Highlight Offers with Sticky Banners
- Use Sticky Banners to keep offers visible at the top or bottom of the page.
- Add concise text like “Free Shipping on Orders Over $50!”
- Include a CTA button linking to the offer page.
5. Use Upsells and Downsells in Your Funnels
- Go to the Upsell/Downsell Settings in your funnel.
- Add an upsell page offering a complementary product or service.
- Create a compelling message like, “Add This Item to Your Order for Only $10 More!”
6. Integrate Payment Options for Offers
- Go to Settings > Payments and integrate Stripe or PayPal.
- Set up product pricing, discounts, or promo codes.
- Automate checkout with a One-Click Upsell feature.
Common Mistakes to Avoid
- Overloading Offers: Too many promotions can confuse or overwhelm visitors. Focus on one key offer.
- Unclear CTAs: Ensure your call-to-action buttons are clear and guide visitors to the next step.
- Expired Promotions: Regularly update or remove outdated offers to maintain credibility.
- Ignoring Mobile Optimization: Test your offers on mobile devices for a seamless user experience.
Conclusion
Adding offers to your GoHighLevel funnels and landing pages is a powerful way to drive engagement, boost conversions, and grow your business. With tools like pop-ups, automation campaigns, and upsells, GoHighLevel makes it easy to create high-performing promotions that resonate with your audience.
Start implementing these strategies today to elevate your GoHighLevel campaigns and achieve your business goals!
