How to add Google reviews to Mailchimp in 5 minutes

Mailchimp is a top-tier platform for email marketing and automation, helping businesses build meaningful connections with their audience.

To further elevate your campaigns, integrating Google Reviews can be a game-changer.

These authentic customer testimonials act as powerful social proof, increasing your email engagement, trust, and conversion rates.

In this guide, we’ll show you how to seamlessly integrate Google Reviews into your Mailchimp campaigns and optimize them for maximum impact.

Why Add Google Reviews to Mailchimp?

1. Build Trust with Subscribers

Emails with customer testimonials are more relatable and credible. Adding Google Reviews gives your audience confidence in your offerings.

• Example: An email featuring a review like “This product exceeded my expectations” can motivate subscribers to take action.

2. Increase Open and Click-Through Rates

Google Reviews enhance the visual appeal of your emails, making them more engaging. Subscribers are more likely to click when they see authentic feedback.

3. Support Your Call-to-Action (CTA)

Whether you aim to drive purchases, sign-ups, or webinar attendance, Google Reviews validate your CTA by showing others who’ve benefited from your offering.

4. Repurpose User-Generated Content

Google Reviews are a goldmine of user-generated content (UGC). Integrating them into Mailchimp lets you amplify these valuable assets across email campaigns.

5. Enhance Personalization

Pairing Google Reviews with targeted content can make emails feel more personalized and impactful.

Build trust & FOMO

Highlight real-time activities like reviews, sales & sign-ups.

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How to Add Google Reviews to Mailchimp

Now, let’s see how to add Google reviews to your website or store.

First, sign up for WiserReview. There is a free plan if you are just starting, but there are also upgrades available for medium and enterprise businesses.

Once you sign up for your account, you can see the WiserReview dashboard.

This dashboard is your control center, where you can manage all aspects of your review management. It provides a clear overview of your review collection, moderation, and display processes.

Don’t be overwhelmed. WiserReview is a comprehensive Google review management software that not only helps you add Google reviews but also collects and moderates them.

And the best part? It’s designed to be user-friendly, so you’ll find it easy to navigate and use.

From the dashboard:

Go to → Manage review section and click on the “Import” button.

From there, you have many options to import reviews from, select “Google review” or “Import Reviews via CSV”

Once done, you have a review showing in the manage review section.

Now let’s go to the “Widget” section.

Here, you have a wide range of widgets to choose from. Simply click on “configure” for any widget you need.

Each one is designed to build trust, credibility, and drive more conversions and sales through immediate consumer decision-making.

For example, we chose the “Review wall” widget for our second product.

This widget displays a dynamic wall of your Google reviews, creating a visually appealing and trustworthy display for your potential customers. And yes, we use Wiserreview’s Google review widget for this purpose.

Once you click on configure, you can see the widget customization dashboard. In it, click on “Filter”.

In it, select the “Review source” as Google review or CSV.

Now your review appears on the widget, and you can easily customize the widget to match your brand’s style.

It’s a straightforward process, and we’re confident you’ll find it intuitive and user-friendly.

Now, once it’s done, click on “Install” and choose from any of the three options.

 

• Javascript – Insert this script where you want the review widget to appear on your website.
• Iframe – Use this iframe code to embed the review widget in a specific section of your site.
• URL – Share this URL to display the review widget on a separate page.

Now the widget is live and ready to build trust and drive conversions.

We are also using this on our site, WiserReview and Wisernotify.

Here is an example of it:

And wait, that’s just the tip of the iceberg of what Wiserreview can do for Google review management.

WiserReview can:

1. Automated Review Collection

Create a smart Google review form with the following setup:

• Set up your Google review link.
• Add buttons for easy interaction.
• Display a star rating on the first screen to assess intent. If the rating is low, prompt for feedback. If the rating is high, direct the user to post their review on Google.

WiserReview simplifies the process of requesting Google reviews, automating personalized requests via email, SMS, or other messaging channels, making it easier for businesses to collect reviews.

Integrate the review form link with your existing POS, email, and SMS systems.

You can also post new sales data to the WiserNotify webhook API to automate the process. This streamlines review requests and enhances customer engagement through your existing channels.

2. Centralized Review Management

• Review Aggregation: WiserReview aggregates reviews from various platforms (Google Reviews, Yelp, Facebook, etc.), bringing them into one central dashboard. This helps businesses track their reviews and see insights in real-time.
• Review Monitoring: The platform notifies businesses whenever a new review is posted, allowing them to stay up-to-date with feedback.
• AI reply: WiserReview helps businesses respond to customer reviews automatically with AI.

3. AI-powered review display and sharing

• Automatically select positive sentiment reviews.
• Publish them live on your site.
• Convert these reviews into graphics and post them on your social media channels.

This enhances customer trust and promotes positive feedback across platforms.

Embed Google Reviews in Mailchimp Emails

Adding Google Reviews to Mailchimp emails can be done using image uploads, direct links, or third-party integrations. Here’s how:

1. Collect Your Google Reviews

Use tools like Elfsight, EmbedSocial, or manually curate reviews from your Google My Business profile.

2. Design Your Email Campaign

Log in to Mailchimp and create a new email campaign or edit an existing one.

3. Add Reviews via Images

Take screenshots of your best Google Reviews and upload them as images to your email template.

Position the images strategically near CTAs or relevant sections.

4. Embed Reviews via HTML

If using a Google Reviews widget tool, generate the HTML embed code.

Add a code block to your email template and paste the code.

5. Test and Optimize

Preview your email to ensure the reviews display correctly.

Test responsiveness across devices.

Also see: 5 New ways to add Google reviews to your website

Pro Tip: Keep reviews concise and highlight those that address common objections or praise your unique selling points.

Best Places to Show Google Reviews in Mailchimp Campaigns

1. Welcome Emails

First impressions matter. Including Google Reviews in welcome emails builds trust right from the start.

Example:

• Add a review praising your onboarding experience or product quality.

2. Promotional Emails

When promoting a product or service, reviews act as a persuasive tool to encourage conversions.

Placement Tips:

• Feature a standout review near your product image or CTA.

3. Abandoned Cart Emails

Google Reviews can help recover abandoned carts by addressing hesitation.

Example:

• Add a review mentioning product satisfaction or excellent customer service to nudge users to complete their purchase.

4. Upsell and Cross-Sell Emails

Reviews highlighting complementary benefits can enhance persuasion when recommending additional products or services.

Strategy:

• Pair a review with a personalized recommendation.

5. Thank-You Emails

Post-purchase emails are an excellent opportunity to reinforce buyer satisfaction with relevant reviews.

Benefits:

• Builds loyalty and encourages repeat purchases.

6. Newsletter Campaigns

In newsletters, reviews can highlight success stories or new product launches.

Tips:

• Use reviews to emphasize value and credibility.
• Keep them concise to avoid overwhelming the reader.

Other Ways to Incorporate Google Reviews in Mailchimp

1. Embed a Google Reviews Widget in Landing Pages Linked to Emails

Instead of embedding reviews directly in emails, link to a landing page featuring a dynamic Google Reviews widget.

Steps:

• Use tools like Elfsight to create a widget.
• Embed the widget on a landing page and link to it from your email.

Pros:

• Keeps emails lightweight.
• Offers a more detailed view of reviews.

Cons:

• Requires an additional click.

2. Include Text Snippets of Reviews

Add snippets from your Google Reviews as text blocks in your email template.

Example:

• Quote a short, impactful review like, “Best investment I’ve made this year!”

Pros:

• Easy to implement.

Cons:

• Less visually engaging.

3. Use Star Ratings Graphics

Create or download star rating graphics to visually represent your Google Review scores.

Steps:

• Use tools like Canva to design star ratings.
• Insert these graphics near product descriptions or CTAs.

Pros:

• Eye-catching and easy to understand.

Cons:

• Doesn’t include full reviews.

4. Link to Your Google My Business Page

Encourage readers to explore more reviews by linking directly to your Google My Business profile.

Example:

• Add a button that says, “See What Our Customers Are Saying.”

Pros:

• Drives traffic to your Google profile.

Cons:

• Requires readers to leave their email.

5. Use Review-Based Dynamic Content

Leverage Mailchimp’s dynamic content feature to show reviews based on subscriber segments.

Example:

• Show reviews about your beginner courses to new subscribers and advanced course reviews to experienced users.

Pros:

• Highly personalized.

Cons:

• Requires advanced segmentation.

3 Google Review Mistakes in Mailchimp Campaigns

1. Using Too Many Reviews

Overloading emails with reviews can dilute their impact and overwhelm readers. Focus on quality over quantity.

2. Ignoring Design Consistency

Poorly integrated reviews can make your email look cluttered. Ensure that reviews align with your email’s visual style.

3. Not Updating Reviews Regularly

Outdated reviews can harm credibility. Regularly refresh the reviews you feature to keep content relevant.

Wrap Up

Google Reviews are a powerful addition to your Mailchimp email campaigns, offering credibility, engagement, and higher conversion rates.

Whether you use widgets, images, or text snippets, the key is to keep reviews relevant, visually appealing, and strategically placed.

Start integrating Google Reviews into your Mailchimp campaigns today and watch your subscriber engagement soar!