Want More Sales? Add Google Reviews to instapage in 5 Minutes

Instapage is a premier platform for creating high-converting landing pages. While its features are tailored to maximize conversions, adding trust elements like Google Reviews can further enhance your landing page’s effectiveness.

Social proof is a powerful motivator, and Google Reviews provide genuine, user-generated content that can influence visitor behavior.

Whether you’re capturing leads or selling products, integrating Google Reviews on your Instapage can significantly boost trust and drive action.

Why Add Google Reviews to Instapage?

1. Establish Instant Credibility

Landing pages often face skepticism since they’re designed to prompt immediate action. Displaying Google Reviews reassures visitors about your legitimacy.

• Example: Imagine running an ad campaign for a new service. When potential customers land on your page, seeing positive reviews can ease doubts and push them to sign up.

2. Increase Conversion Rates

Google Reviews directly influence purchasing decisions. Including reviews on your Instapage landing page addresses objections and builds confidence, ultimately boosting your conversion rate.

3. Boost SEO for Campaign Pages

Even though landing pages are often standalone, embedding reviews contributes to on-page keyword relevance, potentially improving your search visibility.

4. Highlight User-Generated Content

Google Reviews are authentic and come from real customers. Featuring them prominently shows transparency and fosters trust.

5. Optimize Ad Spend ROI

When you’re spending on ads to drive traffic to an Instapage landing page, every element matters. Reviews can improve your ROI by increasing the likelihood of visitor conversions.

All your Google reviews in one place

Collect Google reviews, manage every response, and display them where they matter most.

Try WiserReview Today

How to Add Google Reviews to Instapage

Now, let’s see how to add Google reviews to your website or store.

First, sign up for WiserReview. There is a free plan if you are just starting, but there are also upgrades available for medium and enterprise businesses.

Once you sign up for your account, you can see the WiserReview dashboard.

This dashboard is your control center, where you can manage all aspects of your review management. It provides a clear overview of your review collection, moderation, and display processes.

Don’t be overwhelmed. WiserReview is a comprehensive Google review management software that not only helps you add Google reviews but also collects and moderates them.

And the best part? It’s designed to be user-friendly, so you’ll find it easy to navigate and use.

From the dashboard:

Go to → Manage review section and click on the “Import” button.

From there, you have many options to import reviews from, select “Google review” or “Import Reviews via CSV”

Once done, you have a review showing in the manage review section.

Now let’s go to the “Widget” section.

Here, you have a wide range of widgets to choose from. Simply click on “configure” for any widget you need.

Each one is designed to build trust, credibility, and drive more conversions and sales through immediate consumer decision-making.

For example, we chose the “Review wall” widget for our second product.

This widget displays a dynamic wall of your Google reviews, creating a visually appealing and trustworthy display for your potential customers. And yes, we use Wiserreview’s Google review widget for this purpose.

Once you click on configure, you can see the widget customization dashboard. In it, click on “Filter”.

In it, select the “Review source” as Google review or CSV.

Now your review appears on the widget, and you can easily customize the widget to match your brand’s style.

It’s a straightforward process, and we’re confident you’ll find it intuitive and user-friendly.

Now, once it’s done, click on “Install” and choose from any of the three options.

 

• Javascript – Insert this script where you want the review widget to appear on your website.
• Iframe – Use this iframe code to embed the review widget in a specific section of your site.
• URL – Share this URL to display the review widget on a separate page.

Now the widget is live and ready to build trust and drive conversions.

We are also using this on our site, WiserReview and Wisernotify.

Here is an example of it:

And wait, that’s just the tip of the iceberg of what Wiserreview can do for Google review management.

WiserReview can:

1. Automated Review Collection

Create a smart Google review form with the following setup:

• Set up your Google review link.
• Add buttons for easy interaction.
• Display a star rating on the first screen to assess intent. If the rating is low, prompt for feedback. If the rating is high, direct the user to post their review on Google.

WiserReview simplifies the process of requesting Google reviews, automating personalized requests via email, SMS, or other messaging channels, making it easier for businesses to collect reviews.

Integrate the review form link with your existing POS, email, and SMS systems.

You can also post new sales data to the WiserNotify webhook API to automate the process. This streamlines review requests and enhances customer engagement through your existing channels.

2. Centralized Review Management

• Review Aggregation: WiserReview aggregates reviews from various platforms (Google Reviews, Yelp, Facebook, etc.), bringing them into one central dashboard. This helps businesses track their reviews and see insights in real-time.
• Review Monitoring: The platform notifies businesses whenever a new review is posted, allowing them to stay up-to-date with feedback.
• AI reply: WiserReview helps businesses respond to customer reviews automatically with AI.

3. AI-powered review display and sharing

• Automatically select positive sentiment reviews.
• Publish them live on your site.
• Convert these reviews into graphics and post them on your social media channels.

This enhances customer trust and promotes positive feedback across platforms.

Embed Google Reviews on Instapage

Adding Google Reviews to Instapage involves using custom code or widgets. Here’s how:

1. Generate Your Google Reviews Code
   • Use a tool like Elfsight, EmbedSocial, or Trustpilot to create a widget displaying your Google Reviews.
2. Log in to Instapage
   • Access the specific landing page editor where you want to add Google Reviews.
3. Insert Custom Code
   • Add an HTML block to your landing page.
   • Paste the Google Reviews widget code into the HTML editor.
4. Adjust Placement and Styling
   • Position the HTML block in a high-visibility area, such as below your headline or call-to-action (CTA).
5. Publish Your Page
   • Preview the changes to ensure proper functionality and design compatibility. Once satisfied, publish the page.

Pro Tip: Test the responsiveness of your Google Reviews widget to ensure it displays well on mobile devices.

Best Places to Show Google Reviews on Instapage

1. Above the Fold

The top section of your landing page is prime real estate. Placing reviews here ensures visitors see them without scrolling.

Example:

• Include a snippet of your average rating (e.g., “Rated 4.9/5 by 200+ customers”) next to your headline.

2. Near the Call-to-Action (CTA)

Positioning reviews near your CTA reinforces the decision-making process. Visitors are more likely to act when they see validation from others.

Example:

• If your CTA is “Start Your Free Trial,” include a review like, “Signing up was the best decision I made this year!”

3. Under the Benefits Section

When listing the benefits of your product or service, add customer reviews that align with those benefits to reinforce your claims.

Example:

• For a landing page promoting fast delivery, feature a review like, “My order arrived within 24 hours — amazing service!”

4. Footer Section

A compact Google Reviews widget in the footer ensures social proof is visible on every scroll.

Benefits:

• Subtle yet effective placement.
• Keeps the main content area uncluttered.

5. Standalone Testimonials Section

Dedicate a section of your landing page to showcase multiple reviews. Use a slider or grid layout for better organization.

Tips:

• Group reviews by themes (e.g., customer service, product quality).
• Highlight the reviewer’s name and photo if available.

Other Ways to Add Google Reviews to Instapage

1. Use Screenshots of Reviews

Adding screenshots of Google Reviews is a quick and easy option for featuring authentic feedback.

Steps:

• Take screenshots of your best reviews.
• Upload them to Instapage as images.
• Position them strategically on your landing page.

Pros:

• No third-party tools needed.
• Preserves the authentic look of Google Reviews.

Cons:

• Static content; doesn’t update automatically.

2. Integrate with Third-Party Widgets

Widgets like Elfsight and EmbedSocial make it simple to add dynamic Google Reviews to your page.

Steps:

• Create a widget using your preferred tool.
• Embed the code in an HTML block on Instapage.
• Customize the widget to match your page’s design.

Pros:

• Fully customizable.
• Updates in real-time.

Cons:

• Subscription fees may apply.

3. API Integration

Advanced users can use Google’s Places API to display reviews dynamically.

Steps:

• Obtain API access from Google Cloud.
• Develop a custom integration for your Instapage.
• Pull reviews directly from your Google My Business profile.

Pros:

• Highly flexible and scalable.

Cons:

• Requires coding knowledge and maintenance.

4. Use a Testimonials Plugin

While Instapage doesn’t have native plugins, you can integrate reviews via external tools like Zapier.

Example:

• Use Zapier to pull Google Reviews into a Google Sheet.
• Sync the sheet to your Instapage using custom code or widgets.

Pros:

• Automated updates.

Cons:

• May require a premium Zapier plan.

All your Google reviews in one place

Collect Google reviews, manage every response, and display them where they matter most.

Try WiserReview Today

3 Google Review Mistakes on Instapage

1. Overloading Your Landing Page

Adding too many reviews can clutter your page and distract from your primary message. Focus on a curated selection of impactful testimonials.

2. Neglecting Negative Reviews

Ignoring or hiding negative reviews can harm your credibility. Address negative feedback professionally to show transparency and commitment to improvement.

3. Poor Placement

Placing reviews in low-visibility areas diminishes their impact. Ensure they are strategically positioned where they can reinforce your CTA or key messaging.

Wrap Up

Google Reviews are a must-have element for any high-performing Instapage landing page. By strategically integrating them, you can build trust, enhance credibility, and drive conversions.

Whether you use widgets, screenshots, or APIs, the key is to keep reviews authentic, relevant, and well-placed. Start leveraging Google Reviews on your Instapage landing pages today and watch your campaign performance soar!