Want More Sales? Add Google Reviews to Aweber in 5 Minutes

AWeber is a trusted email marketing platform that helps businesses connect with their audience through beautifully crafted campaigns.

Adding Google Reviews to your AWeber emails can significantly boost engagement, establish trust, and improve conversion rates.

By integrating authentic customer feedback into your campaigns, you can showcase credibility and provide compelling social proof to your subscribers.

This guide will walk you through the process of adding and optimizing Google Reviews in AWeber for maximum impact.

Why Add Google Reviews to AWeber?

1. Build Credibility and Trust

Including Google Reviews in your email campaigns assures recipients that your brand is reliable and endorsed by real customers.

• Example: A review like, “The best service I’ve ever used for my business needs,” can convince hesitant subscribers to take action.

2. Increase Engagement Rates

Emails that feature testimonials or reviews tend to perform better in terms of open and click-through rates. Reviews make your content relatable and engaging.

3. Drive Conversions

Social proof reduces barriers to action. Highlighting positive experiences with your product or service can nudge recipients toward making a purchase or signing up.

4. Leverage User-Generated Content (UGC)

Google Reviews are a form of UGC that adds authenticity to your campaigns, making them more persuasive and impactful.

5. Align with Segmented Campaigns

Pairing Google Reviews with AWeber’s segmentation capabilities ensures that the most relevant testimonials reach specific subscriber groups.

Build trust & FOMO

Highlight real-time activities like reviews, sales & sign-ups.

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How to Add Google Reviews to AWeber

Embedding Google Reviews into your website or store might sound complicated, but with WiserNotify, it’s incredibly simple.

WiserNotify is a powerful tool designed to help businesses showcase their social proof, including Google Reviews, in a seamless and visually appealing way.

Here’s how WiserNotify makes it easier: 1. Customizable Widgets WiserNotify offers various widget options to match your store’s branding and layout:

• Wall of Love: A grid-style display to show all your reviews in one place.
• Floating Notifications: Show live pop-ups of customer reviews to grab attention instantly.

2. Real-Time Updates

Your Google Reviews update automatically, ensuring your site always displays the freshest feedback without manual effort.

3. Easy-to-Use Interface

No coding skills? No problem. WiserNotify’s drag-and-drop design tools make it simple to customize your review widgets, including colors, fonts, and layout styles.

4. Quick Integration

WiserNotify is designed for seamless website compatibility. Whether you want to add reviews to your homepage, product pages, or checkout pages, the process is fast and straightforward.

5. Bonus Social Proof Features

Beyond Google Reviews, WiserNotify helps showcase live visitor counts, recent purchases, and other trust-building notifications to enhance your store’s credibility.

FOMO widgets:

Adding Google Reviews with WiserNotify

Adding Google Reviews to your website begins with creating a widget in WiserNotify. Follow these simple steps:

Step 1: Log in to WiserNotify

• Visit WiserNotify and log in to your account. If you don’t have one, sign up for free to get started.

Step 2: Connect Your Google Account

• Navigate to the Integrations tab.
• Find and select Google Reviews from the list of available integrations.
• Log in with your Google account and grant the necessary permissions to access your reviews.

Once you click on that, you’ll see this:

 

Step 3: Customize Your Review Wall

After clicking, you’ll see the customization options:

• Adjust the colors, fonts, and layout to match your website’s branding.
• Decide how many reviews to display and whether to show reviewer names and dates.
• Preview your widget to ensure it looks perfect.

Step 4: Save and Copy Embed Code

• Once you’re satisfied with your widget design, click Save and copy the provided embed code.

Here’s a real-life example of a Google reviews wall:

That’s not all—we’ll also show you how to add Google reviews to your site. This will show your authenticity 24/7 on your website.

If you want to show google review a floating notfiication popup then follow this step

Once you click the “Add” button you’ll need to enter the URL of the site where you want the notifications to appear:

Then you’ll see many options to customize to your website or brand:

Here’s a real life example of how Google reviews will look on a website and there are many ways to display the notifications.

Embed Google Reviews in AWeber Emails

Adding Google Reviews to your AWeber emails can be done through images, text, or HTML. Here’s how:

1. Collect Your Google Reviews
   • Select impactful reviews from your Google My Business profile that highlight your brand’s strengths.
2. Upload Reviews as Images
   • Take screenshots of the reviews you want to feature.
   • Upload these images to your AWeber email editor.
   • Position the images near CTAs or key content sections.
3. Add Reviews via Text Blocks
   • Manually copy short excerpts from your reviews and paste them into text blocks within your email.
   • Use quotation marks and attribution to make them stand out.
4. Use a Google Reviews Widget
   • Generate a widget using tools like Elfsight or EmbedSocial.
   • Embed the widget code in your email using AWeber’s HTML editor.
5. Test Your Emails
   • Preview your email to ensure the reviews display correctly.
   • Test on various devices to verify responsiveness and readability.

Pro Tip: Highlight specific benefits or outcomes mentioned in the reviews that align with your email’s purpose.

Best Places to Feature Google Reviews in AWeber Emails

1. Welcome Emails

Make a lasting first impression by including Google Reviews in your welcome emails. This builds trust with new subscribers immediately.

Example:

• Add a review like, “I signed up last month and have already seen amazing results!”

2. Promotional Campaigns

When running sales or promotions, including reviews helps validate your offer and encourage quicker decision-making.

Placement Tips:

• Position reviews near your product images or CTAs to reinforce their credibility.

3. Abandoned Cart Emails

Google Reviews can help recover abandoned carts by addressing potential concerns and hesitation.

Example:

• Include a review that mentions product quality or fast shipping to reassure customers.

4. Upsell and Cross-Sell Campaigns

When promoting related products or services, use reviews that highlight complementary benefits.

Strategy:

• Pair reviews with specific upsell offers to create a compelling narrative.

5. Thank-You Emails

Post-purchase emails are an excellent opportunity to reinforce customer satisfaction by showcasing relevant reviews.

Benefits:

• Builds loyalty and encourages repeat purchases or referrals.

6. Newsletter Campaigns

Feature Google Reviews in newsletters to highlight success stories, new product launches, or customer experiences.

Tips:

• Dedicate a section to “What Our Customers Are Saying” with rotating reviews for variety.

Other Ways to Incorporate Google Reviews into AWeber

1. Create a Testimonial Section

Dedicate a specific section in your email templates for customer testimonials sourced from Google Reviews.

Example:

• Use a “Customer Spotlight” feature with a review and a customer photo (if available).

Pros:

• Consistent reinforcement of trust.

Cons:

• Requires regular updates.

2. Embed a Google Reviews Widget in Landing Pages Linked from Emails

Rather than embedding reviews directly in emails, link to a landing page featuring a dynamic Google Reviews widget.

Steps:

• Use tools like Elfsight to create and embed a widget on your landing page.
• Add a CTA in your email linking to the page.

Pros:

• Keeps emails lightweight.
• Allows for a detailed display of reviews.

Cons:

• Requires an extra click from recipients.

3. Incorporate Star Rating Graphics

Visual elements like star ratings quickly convey credibility and catch the reader’s attention.

Strategy:

• Use graphic design tools like Canva to create custom star ratings.
• Insert these graphics near product descriptions or CTAs.

Pros:

• Eye-catching and effective.

Cons:

• Lacks detailed context of full reviews.

4. Link to Your Google My Business Profile

Encourage subscribers to explore more reviews by linking directly to your Google profile.

Example:

• Add a button labeled “See All Customer Reviews” linking to your profile.

Pros:

• Drives traffic to your Google page.

Cons:

• Requires recipients to leave the email.

5. Use Dynamic Content for Segmented Campaigns

Leverage AWeber’s segmentation features to display specific reviews to different audience groups.

Example:

• Show beginner product reviews to new subscribers and advanced product reviews to experienced users.

Pros:

• Highly personalized.

Cons:

• Requires detailed audience segmentation.

3 Google Review Mistakes in AWeber Campaigns

1. Overloading Emails with Reviews

Too many reviews can overwhelm readers and dilute the message. Focus on one or two impactful testimonials per email.

2. Using Outdated Reviews

Featuring old or irrelevant reviews can harm credibility. Regularly update the reviews you showcase.

3. Neglecting Design Consistency

Poorly integrated reviews can make your email look unprofessional. Ensure reviews align with your overall design aesthetic.

Wrap Up

Adding Google Reviews to your AWeber email campaigns is a powerful way to build trust, enhance engagement, and drive conversions.

By strategically integrating reviews into your emails and aligning them with your campaign goals, you can create more compelling and successful marketing content.

Start incorporating Google Reviews today to elevate your AWeber strategy and foster deeper connections with your audience.