Want More Sales? Add Google Reviews to Activecampaign in 5 Minutes

ActiveCampaign is a leading platform for email marketing, customer experience automation, and CRM integration.

While its powerful tools streamline communication and engagement, adding Google Reviews to your ActiveCampaign strategy can significantly enhance trust and conversion rates.

By leveraging authentic customer testimonials, you can create email campaigns and automation workflows that resonate with your audience.

This guide will walk you through integrating and optimizing Google Reviews in ActiveCampaign for maximum impact.

Why Add Google Reviews to ActiveCampaign?

1. Build Credibility and Trust

Google Reviews provide social proof, showing prospective customers that others value your product or service.

• Example: A subscriber receiving an email featuring a 5-star review may feel reassured about trying your service.

2. Increase Engagement and Click-Through Rates

Emails with testimonials or reviews are more likely to capture attention, leading to higher open and click-through rates.

3. Enhance Conversion Rates

Including Google Reviews alongside CTAs in your ActiveCampaign emails can validate your offer and reduce hesitation, leading to better conversions.

4. Repurpose User-Generated Content (UGC)

Google Reviews are a source of genuine customer feedback that can be repurposed across multiple email campaigns, making your content more relatable and impactful.

5. Support Advanced Personalization

Pairing Google Reviews with ActiveCampaign’s segmentation features allows you to personalize content based on customer preferences and behavior.

Build trust & FOMO

Highlight real-time activities like reviews, sales & sign-ups.

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How to Add Google Reviews to ActiveCampaign

Embedding Google Reviews into your website or store might sound complicated, but with WiserNotify, it’s incredibly simple.

WiserNotify is a powerful tool designed to help businesses showcase their social proof, including Google Reviews, in a seamless and visually appealing way.

Here’s how WiserNotify makes it easier: 1. Customizable Widgets WiserNotify offers various widget options to match your store’s branding and layout:

• Wall of Love: A grid-style display to show all your reviews in one place.
• Floating Notifications: Show live pop-ups of customer reviews to grab attention instantly.

2. Real-Time Updates

Your Google Reviews update automatically, ensuring your site always displays the freshest feedback without manual effort.

3. Easy-to-Use Interface

No coding skills? No problem. WiserNotify’s drag-and-drop design tools make it simple to customize your review widgets, including colors, fonts, and layout styles.

4. Quick Integration

WiserNotify is designed for seamless website compatibility. Whether you want to add reviews to your homepage, product pages, or checkout pages, the process is fast and straightforward.

5. Bonus Social Proof Features

Beyond Google Reviews, WiserNotify helps showcase live visitor counts, recent purchases, and other trust-building notifications to enhance your store’s credibility.

FOMO widgets:

Adding Google Reviews with WiserNotify

Adding Google Reviews to your website begins with creating a widget in WiserNotify. Follow these simple steps:

Step 1: Log in to WiserNotify

• Visit WiserNotify and log in to your account. If you don’t have one, sign up for free to get started.

Step 2: Connect Your Google Account

• Navigate to the Integrations tab.
• Find and select Google Reviews from the list of available integrations.
• Log in with your Google account and grant the necessary permissions to access your reviews.

Once you click on that, you’ll see this:

 

Step 3: Customize Your Review Wall

After clicking, you’ll see the customization options:

• Adjust the colors, fonts, and layout to match your website’s branding.
• Decide how many reviews to display and whether to show reviewer names and dates.
• Preview your widget to ensure it looks perfect.

Step 4: Save and Copy Embed Code

• Once you’re satisfied with your widget design, click Save and copy the provided embed code.

Here’s a real-life example of a Google reviews wall:

That’s not all—we’ll also show you how to add Google reviews to your site. This will show your authenticity 24/7 on your website.

If you want to show google review a floating notfiication popup then follow this step

Once you click the “Add” button you’ll need to enter the URL of the site where you want the notifications to appear:

Then you’ll see many options to customize to your website or brand:

Here’s a real life example of how Google reviews will look on a website and there are many ways to display the notifications.

Embed Google Reviews in ActiveCampaign Emails

To include Google Reviews in your ActiveCampaign emails, follow these steps:

1. Curate Google Reviews
   • Select reviews from your Google My Business profile that best represent your brand’s strengths.
2. Use Images for Reviews
   • Take screenshots of the reviews you want to feature and upload them to ActiveCampaign.
3. Embed Reviews via HTML
   • Use a Google Reviews widget generator like Elfsight or EmbedSocial to create an embed code.
   • Add the generated HTML code to a custom HTML block in your ActiveCampaign email template.
4. Incorporate Text-Based Reviews
   • Manually add short excerpts from your Google Reviews directly into your email content.
5. Test the Design and Functionality
   • Preview your email to ensure the reviews display correctly and maintain visual harmony with your template.

Pro Tip: Pair your reviews with a strong CTA, such as “Join 500+ happy customers” or “See why we’re rated 5 stars!”

Best Places to Feature Google Reviews in ActiveCampaign Emails

1. Welcome Emails

Make a strong first impression by including Google Reviews in your welcome emails. New subscribers are more likely to engage when greeted with social proof.

Example:

• Add a review like, “Fantastic customer service and top-notch quality!” to reassure new subscribers about their choice.

2. Promotional Campaigns

When running special promotions, including reviews helps address objections and encourages faster decision-making.

Placement Tips:

• Position a 5-star review near your product image or CTA.
• Use reviews that mention discounts, quality, or fast delivery to align with your promotion.

3. Abandoned Cart Emails

Google Reviews can be the nudge customers need to complete their purchase.

Strategy:

• Include a review highlighting product satisfaction or excellent customer service to address hesitation.

4. Upsell and Cross-Sell Campaigns

When promoting related products or services, use reviews to validate their benefits.

Example:

• Feature a review like, “Adding this tool to my package saved me hours every week!”

5. Thank-You Emails

Post-purchase emails are an excellent opportunity to reinforce customer satisfaction by showcasing positive reviews.

Benefits:

• Builds loyalty and encourages referrals or repeat purchases.

6. Newsletter Campaigns

Use Google Reviews in your newsletters to showcase success stories or product highlights.

Tips:

• Add reviews in a dedicated section, like “What Our Customers Are Saying.”
• Rotate reviews to keep content fresh and engaging.

Other Ways to Incorporate Google Reviews into ActiveCampaign

1. Dynamic Content Blocks

Leverage ActiveCampaign’s dynamic content feature to display specific reviews based on subscriber behavior or preferences.

Example:

• Show a review about your beginner plan to new users and advanced plan reviews to experienced customers.

Pros:

• Highly personalized.

Cons:

• Requires detailed segmentation.

2. Add Google Reviews to Landing Pages Linked from Emails

Instead of embedding reviews directly in emails, link to a landing page that prominently features Google Reviews.

Steps:

• Use a widget like Elfsight to embed reviews on a dedicated landing page.
• Include a CTA in your email linking to the page.

Pros:

• Keeps email designs clean.
• Allows for detailed review display.

Cons:

• Requires an additional click.

3. Include Star Rating Graphics

Visual elements like star ratings immediately grab attention and reinforce credibility.

Strategy:

• Use tools like Canva to create custom star rating graphics.
• Insert these graphics near your product images or CTAs.

Pros:

• Easy to understand at a glance.

Cons:

• Lacks full review context.

4. Link Directly to Your Google My Business Profile

Encourage recipients to explore your reviews by linking to your Google profile.

Example:

• Add a button saying, “Read What Our Customers Are Saying” with a direct link to your Google Reviews page.

Pros:

• Drives traffic to your Google profile.

Cons:

• Requires recipients to leave the email.

5. Create Automation Workflows with Reviews

Incorporate Google Reviews into ActiveCampaign automation workflows to nurture leads and build trust.

Example:

• Send a follow-up email featuring reviews to users who viewed your pricing page but didn’t convert.

Pros:

• Strategic use of reviews in nurturing sequences.

Cons:

• Requires setup and monitoring.

3 Google Review Mistakes in ActiveCampaign

1. Overloading Emails with Reviews

Too many reviews can clutter your email and distract from your main message. Focus on one or two impactful testimonials per campaign.

2. Using Outdated Reviews

Stale reviews may signal inactivity. Regularly update your featured reviews to keep them relevant.

3. Poor Design Integration

Misaligned reviews or inconsistent formatting can make your emails look unprofessional. Ensure that reviews blend seamlessly with your email design.

Wrap Up

Integrating Google Reviews into ActiveCampaign is a powerful way to build trust, enhance engagement, and drive conversions.

By strategically placing reviews in your emails and leveraging automation, you can create campaigns that resonate with your audience.

Start incorporating Google Reviews today to elevate your ActiveCampaign strategy and see the difference it makes!