Facebook Reviews on BigCommerce: A Simple Way to Build Trust
Krunal Vaghasiya|Jan 13, 2025
Running a successful BigCommerce store is all about creating trust and confidence for your customers. While great products and seamless functionality are key, social proof is a game-changer in driving conversions.
One of the most effective ways to build this trust is by embedding Facebook reviews directly into your BigCommerce store.
Facebook reviews provide authentic customer testimonials that reassure potential buyers about your products and services.
In this guide, we’ll explore why Facebook reviews matter for BigCommerce, how to embed them, and best practices to maximize their impact.
Why Add Facebook Reviews to BigCommerce?
Embedding Facebook reviews into BigCommerce provides several advantages:
Build Customer Trust: 93% of shoppers read online reviews before making a purchase. Adding Facebook reviews gives potential customers confidence in your store.
Enhance Conversions: Reviews near CTAs help reduce hesitation and encourage customers to complete their purchase.
Boost SEO: Reviews with relevant keywords can improve your BigCommerce store’s search engine rankings.
Engage Visitors Longer: By showcasing reviews, you keep visitors on your site longer, increasing the likelihood of a sale.
Reinforce Authenticity: Facebook reviews are public and verifiable, making them more trustworthy than generic testimonials.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Facebook Reviews to BigCommerce
Let’s dive into the essentials of adding Facebook reviews to your website or platform.With WiserNotify, this process is straightforward and user-friendly. Here’s a step-by-step guide to help you seamlessly display Facebook reviews on your platform. Step 1: Log Into Your WiserNotify Dashboard Ensure you’ve installed the social proof pixels. You’ll find an “Add Notification” button on the dashboard. Clicking this will allow you to select “Customer Review.” From there, you can add notifications by entering your website name. Step 2: Customize Your Notifications Navigate to the customization dashboard and select “Data Source” to add Facebook reviews. WiserNotify efficiently pulls data directly from Facebook, ensuring your reviews are up-to-date and authentic. Step 3: Watch the Customization Tutorial For detailed customization to align with your brand style, watch our full tutorial video here: Expanding Your Options: Facebook Social Wall In addition to individual reviews, WiserNotify offers a “Social Wall” feature, which you can access from the dashboard. This feature provides two options: a Social Wall and a Review Wall, allowing you to tailor the content to meet your specific needs. Visual Guide Here’s what your Facebook Review Wall and Feed Wall could look like once set up. Facebook review wall: Facebook social feed wall: Remember, the integration of Facebook reviews is just the beginning. WiserNotify offers a range of social proof and FOMO notifications to build your website’s trust and credibility. Explore these options to find the perfect match for your online presence.
How to Embed Facebook Reviews on BigCommerce
Follow these steps to seamlessly integrate Facebook reviews into your BigCommerce store:
1. Generate a Facebook Reviews Widget
- Use Wisernotify to create a customizable Facebook reviews widget.
- Design the widget to match your store’s branding.
2. Copy the Embed Code
- Once you’ve customized your widget, copy the embed code provided by Wisernotify.
3. Log into Your BigCommerce Dashboard
- Access your BigCommerce admin panel.
4. Navigate to the Page Builder
- Go to Storefront > Page Builder to open the visual editor.
5. Add an HTML Block
- Drag and drop an HTML Block to the section where you want to display the reviews (e.g., homepage, product page, or footer).
6. Paste the Embed Code
- Open the HTML block and paste the Wisernotify embed code.
7. Save Changes
- Save your changes in the Page Builder.
8. Preview Your Store
- Check your store to ensure the reviews display properly and adjust placement or sizing if needed.
9. Test for Responsiveness
- Verify that the reviews look great on both desktop and mobile views.
10. Publish Your Store Updates
- Once satisfied, publish the changes to make the reviews live.
Best Practices for Showcasing Facebook Reviews on BigCommerce
Strategic Placement
Add reviews to high-visibility sections like:
- The homepage, for a great first impression.
- Product pages, to address buyer hesitations.
- The checkout page, to reinforce trust during purchase.
Highlight Relevant Reviews
- Feature testimonials that mention specific benefits, such as product quality or fast shipping.
Customize for Brand Consistency
- Use Wisernotify’s customization options to align the widget’s colors, fonts, and layout with your store’s branding.
Use Dynamic Displays
- Opt for sliders or carousels to showcase multiple reviews without overwhelming the page design.
Optimize for Mobile
- Many BigCommerce shoppers use mobile devices, so ensure the widget is fully responsive.
Keep Reviews Updated
- Ensure the widget dynamically updates with your latest Facebook reviews.
Common Mistakes to Avoid When Adding Facebook Reviews to BigCommerce
Overcrowding with Reviews
- Avoid displaying too many reviews at once. Instead, showcase a few impactful ones.
Ignoring Mobile Responsiveness
- Failing to optimize for mobile can result in poor user experiences for mobile shoppers.
Neglecting Widget Placement
- Ensure reviews are placed strategically where they complement, not disrupt, the user journey.
Using Generic Feedback
- Avoid vague reviews. Highlight detailed testimonials that emphasize key benefits.
Not Testing the Integration
- Always preview and test your site to ensure the widget loads properly on all devices and browsers.
Wrap-Up
Embedding Facebook reviews into your BigCommerce store is a straightforward way to build trust, engage customers, and increase conversions.
With tools like Wisernotify, you can seamlessly integrate dynamic, visually appealing review widgets that match your store’s branding.
Ready to take your BigCommerce store to the next level? Start embedding Facebook reviews today and see the difference in customer trust and sales growth.
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Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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