Table of Contents
facebook Reviews to Ecwid

Ecwid + Facebook Reviews = Social Proof That Sells!

Running an Ecwid store gives you the tools to manage products, track inventory, and sell across multiple platforms. However, turning visitors into loyal customers requires trust.

Embedding Facebook reviews into your Ecwid store is a powerful way to provide social proof, showcase customer satisfaction, and drive conversions.

This guide will show you how to seamlessly integrate Facebook reviews into your Ecwid store, explain why they’re essential, and share best practices to optimize their impact.

Why Add Facebook Reviews to Ecwid?

Adding Facebook reviews to your Ecwid store offers several key benefits:

Boost Credibility: 84% of shoppers trust online reviews as much as personal recommendations​. Facebook reviews provide verifiable testimonials that help establish trust.

Increase Conversions: Displaying reviews near CTAs like “Add to Cart” or “Buy Now” reduces hesitation and encourages visitors to complete purchases.

Engage Visitors: Reviews keep shoppers on your store longer, increasing the likelihood of exploring more products.

Enhance SEO: Reviews often include keywords related to your products, improving your store’s search engine rankings.

Showcase Authenticity: Facebook reviews are public and trusted, making them a reliable source of social proof for your customers.

Build trust & FOMO

Highlight real-time activities like reviews, sales & sign-ups.

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How to Add Facebook Reviews to Ecwid

Let’s dive into the essentials of adding Facebook reviews to your website or platform.With WiserNotify, this process is straightforward and user-friendly.

Here’s a step-by-step guide to help you seamlessly display Facebook reviews on your platform.

Step 1: Log Into Your WiserNotify Dashboard

Ensure you’ve installed the social proof pixels. You’ll find an “Add Notification” button on the dashboard. Clicking this will allow you to select “Customer Review.” From there, you can add notifications by entering your website name.

Adding facebook review notification step 1

Step 2: Customize Your Notifications

Navigate to the customization dashboard and select “Data Source” to add Facebook reviews. WiserNotify efficiently pulls data directly from Facebook, ensuring your reviews are up-to-date and authentic.

Add facebook reviews step 2

Step 3: Watch the Customization Tutorial

For detailed customization to align with your brand style, watch our full tutorial video here:

Expanding Your Options: Facebook Social Wall

In addition to individual reviews, WiserNotify offers a “Social Wall” feature, which you can access from the dashboard.

Facebook Social wall step 1

This feature provides two options: a Social Wall and a Review Wall, allowing you to tailor the content to meet your specific needs.

Visual Guide

Here’s what your Facebook Review Wall and Feed Wall could look like once set up.

Facebook review wall:

Here is how facebook review wall look like

Facebook social feed wall:

Here is how social feed look like on website

Remember, the integration of Facebook reviews is just the beginning. WiserNotify offers a range of social proof and FOMO notifications to build your website’s trust and credibility. Explore these options to find the perfect match for your online presence.

How to Embed Facebook Reviews on Ecwid

Follow these steps to seamlessly integrate Facebook reviews into your Ecwid store:

1. Generate a Facebook Reviews Widget

  • Use Wisernotify to create a dynamic Facebook reviews widget.
  • Customize the widget’s design to match your Ecwid store’s branding, including colors, fonts, and layout.

2. Copy the Embed Code

  • Once your widget is ready, Wisernotify will provide you with an embed code.

3. Log into Your Ecwid Admin Panel

  • Access your Ecwid dashboard.

4. Navigate to Website Design

  • Go to Website > Edit Site or the Storefront Settings, depending on how your Ecwid store is set up.
  • Add a Custom HTML Section:
  • In the page editor, find the option to add Custom HTML or Code. This is typically under the Page Editor or Footer Settings sections.
  • Paste the embed code into the HTML field.

5. Position the Widget

  • Choose where you want the reviews to appear, such as the homepage, product pages, or footer.

6. Save and Preview

  • Save your changes and preview your store to ensure the reviews are displayed correctly.

7. Test for Responsiveness

  • Verify that the reviews widget looks great on desktop, tablet, and mobile devices.

8. Publish Your Store Updates

  • Once satisfied with the placement and functionality, publish your store changes to make the reviews live.

Best Practices for Showcasing Facebook Reviews on Ecwid

Strategic Placement

Add reviews to high-visibility areas, such as:

  • Homepage: To create a strong first impression.
  • Product Pages: To provide specific feedback about individual items.
  • Checkout Page: To reduce hesitation during the purchase process.
  • Footer: For consistent visibility across all pages.

Highlight Relevant Reviews

  • Showcase testimonials that mention your store’s key selling points, such as product quality, fast shipping, or excellent customer service.

Match Your Store’s Branding

  • Customize the widget’s design to align with your Ecwid store’s overall look and feel.

Use Dynamic Displays

  • Consider sliders or carousels to display multiple reviews without overcrowding the page.

Update Regularly

  • Dynamically update the widget to feature the latest and most relevant customer feedback.

Common Mistakes to Avoid When Adding Facebook Reviews to Ecwid

Overloading Pages with Too Many Reviews

  • Avoid overwhelming your visitors with too many reviews. Focus on 3–5 impactful testimonials.

Ignoring Mobile Optimization

  • Many Ecwid shoppers browse on mobile devices, so ensure your reviews widget is fully responsive.

Using Generic Feedback

  • Highlight specific, detailed reviews that provide meaningful insights into your products or services.

Neglecting Page Speed

  • Use lightweight embed codes to ensure the reviews don’t slow down your Ecwid store.

Failing to Test the Integration

  • Test your embedded reviews across various browsers and devices to ensure proper functionality.

Wrap-Up

Embedding Facebook reviews into your Ecwid store is a simple yet effective way to build trust, engage customers, and increase conversions.

With tools like Wisernotify, you can create visually appealing, customizable review widgets that enhance your store’s credibility and design.

Ready to elevate your Ecwid store with the power of social proof? Start embedding Facebook reviews today and watch your sales and customer trust soar!

FAQ's

Yes, Wisernotify allows you to create separate widgets for individual products and embed them on specific product pages.

 

Absolutely. Wisernotify widgets are fully optimized for all devices and screen sizes.

 

Include a “Leave a Review” CTA on your website, follow up with customers after their purchase, or offer incentives like discounts for leaving feedback.

 

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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