Get Instant Attention? Add Announcement Bar to Unbounce

An announcement bar is an excellent way to share important updates, promotions, or calls to action on your Unbounce landing pages. Positioned prominently at the top of your page, an announcement bar captures attention without interrupting the user experience.

With Unbounce’s drag-and-drop builder and customization options, adding an announcement bar is straightforward. This guide will walk you through the steps to create, style, and optimize an announcement bar on Unbounce for maximum impact.

Types of Announcement Bars

Here are some common use cases for announcement bars on Unbounce landing pages:

Promotional Bars

• Highlight discounts or special offers to boost conversions.
• Example: “Get 25% off your first order—Use Code: SAVE25.”

Urgency Bars

• Create urgency with time-sensitive messages.
• Example: “Hurry! Offer ends in 3 hours.”

Event Announcements

• Promote webinars, product launches, or events.
• Example: “Join us for our free webinar on January 25th—Register now!”

Shipping Announcements

• Inform customers about free shipping or delivery policies.
• Example: “Free Shipping on Orders Over $50!”

Content Highlights

• Drive traffic to key content or offers.
• Example: “Check out our latest guide: 10 Tips for Better Conversions.”

Add Announcement Bar to Unbounce

Adding an announcement bar to your Unbounce website is incredibly easy and requires no coding knowledge. Many platforms offer plugins and tools with simple drag-and-drop interfaces to create and customize announcement bars effortlessly. Create Announcement Bars the Easy Way with WiserNotify.

Using WiserNotify, you can quickly add an announcement bar to your Unbounce website to grab visitors’ attention and share essential updates, promotions, or calls to action.

With advanced features like A/B testing and analytics, WiserNotify allows you to create visually engaging and highly targeted announcement bars that boost user engagement and drive conversions. Key features include:

Type of Widgets:

• Anncoment Bar Widgets

• Recent Activity Notifications
• Reviews and Ratings Widgets
• Countdown Timer Widgets
• Form Submission Notifications
• Inline Widgets
• Exit-Intent Pop-Ups
• Live Visitor Count Widgets

Customizable Design

• Adjust colors, fonts, and styles to align with your brand.

Real-Time Updates

• Automatically display live or dynamic data like visitor counts or recent
  activities.

Targeted Messaging

• Personalize bars for specific audiences or user segments.

Urgency and Scarcity Elements

• Include countdown timers or stock alerts to drive quick action.

A/B Testing

• Experiment with different designs and messages to optimize performance.

Multi-Language Support

• Customize announcement bars in various languages for global reach.

Behavioral Triggers

• Show bars based on user behavior like exit intent or time spent on a page.

Compliance-Friendly

• Includes options for GDPR and cookie consent notifications.

Integration with Social Proof Widgets

• Combine with social proof notifications to amplify trust and engagement. 

Adding an announcement bar to your  site with WiserNotify is seamless. Sign up for a free plan to explore its features, then log in to your dashboard. Add your  site to generate a unique pixel code for integration.

To add an announcement bar to your  website, create a widget in WiserNotify. Follow these straightforward steps.

1. Create an Announcement Bar

• Log in to the WiserNotify dashboard.
• Navigate to the Create Notification section and select the Announcement Bar template.

• Customize the design by:
  • Adding a compelling message such as “Exclusive Discount! Limited Time Only.”
  • Choosing the appropriate font, colors, and background to align with your branding.
  • Including a clear Call-to-Action (CTA) button like “Shop Now” or “Learn More.”
• Preview the design to ensure it matches your preferences.
• Save the widget design and press Next.

2. Set Display Rules

 

• Configure display settings, such as showing the bar on specific pages or targeting users based on location or behavior.
• Schedule the announcement bar for a particular timeframe if needed.

Here’s a real-life example of how an announcement bar will look on a website.

 

3. Preview and Activate

• Preview the announcement bar to ensure it looks and functions correctly.
• Publish the bar to make it live on your website.

Steps to Install WiserNotify on Unbounce

1. Log in to your WiserNotify dashboard. Start with the free plan to explore the platform’s features.
2. Add your Unbounce site, and copy the unique pixel code provided.
3. Log in to your Unbounce admin panel.
4. Navigate to Plugins > Add New and search for “WiserNotify.”
5. Install and activate the plugin.
6. Paste the copied pixel code into the WiserNotify plugin settings.

Using WiserNotify, you can easily create and manage announcement bars on your Unbounce website. This ensures that your key messages reach your audience effectively and drive the desired actions.

How to Add an Announcement Bar to Unbounce Other Ways

1. Log in to Your Unbounce Account
   • Access your Unbounce dashboard and select the landing page you want to edit.
2. Add a New Section for the Announcement Bar
   • In the editor, click the + Section button to add a new section.
   • Drag the section to the top of your landing page.
3. Insert a Text Box
   • Add a Text Box to the new section and type your announcement message, such as “Limited Time Offer: Save 20% Today!”
4. Customize the Design
   • Use the design settings to adjust:
     • Background color: Choose a bright or contrasting color for visibility.
     • Font: Use bold and readable typography.
     • Alignment: Center the text for a clean look.
5. Add a Button or Link
   • Include a Button element if you want to add a call-to-action (CTA).
   • Example: “Shop Now” or “Learn More.”
6. Save and Publish
   • Preview your page to ensure the announcement bar looks good across devices, then click Publish.

Best Practices for Announcement Bars

Position at the Top

• Ensure the announcement bar is the first thing visitors see.

Use High-Contrast Colors

• Choose colors that stand out but align with your branding.

Include a Clear CTA

• Add actionable links or buttons to encourage engagement.

Optimize for Mobile

• Test the announcement bar on smaller screens to ensure responsiveness.

Keep It Simple

• Avoid overcrowding the bar with too much text or unnecessary elements.

Common Mistakes to Avoid

• Ensure the announcement bar is responsive and doesn’t disrupt the mobile user experience.
• Regularly update the bar or remove expired promotions.
• Match the bar’s design with your overall landing page theme.
• Always provide a CTA to guide visitors to the next step.
• Keep the message concise and easy to read.

Conclusion

Adding an announcement bar to your Unbounce landing pages is an effective way to communicate key messages and drive user action. Whether you use the drag-and-drop editor, custom HTML and CSS, or JavaScript, Unbounce provides flexible options to create a visually appealing and functional announcement bar. Follow this guide to make your Unbounce pages more engaging and conversion-focused today!