Amazon is one of the most trusted online marketplaces.
When people shop online, they look for signs they can trust a product or brand. One of the easiest ways to build that trust is by showing real reviews—especially from a platform they already trust, like Amazon.
If your product is listed on Amazon or if you’re an affiliate promoting Amazon items, adding those reviews directly to your website can make a big difference.
Visitors don’t have to leave your site to see what others are saying. That means less drop-off and more chances of converting a visitor into a customer.
In this blog, we’ll walk you through how to add Amazon reviews to your site, why it matters, and a few simple tools that can help you do it quickly.
Whether you run an eCommerce store, a product landing page, or a personal brand site, adding real Amazon reviews gives social proof that your product is tried and trusted.
Now, let’s get started!
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Why Add Amazon Reviews to Your Website
When someone visits your site, they want to know if your product is good and worth their money.
One of the easiest ways to show that is by adding reviews from people who’ve already bought it — and Amazon is full of those real, honest opinions.
According to 79% of Amazon online shoppers are influenced by the products with the best ratings and reviews. Another report from Spiegel Research Center found that showing reviews can increase sales by up to 270%.
That’s a big difference, and it happens just by helping people feel sure about what they’re buying.
Here’s why adding Amazon reviews can help your business:
Build instant trust: People trust what others say more than what brands claim. Amazon reviews act as social proof from a trusted source.
Reduce bounce and hesitation: Clear feedback answers buyer questions and removes doubts, keeping them on your site.
Support SEO with real content: Reviews often include long-tail keywords and phrases that can improve your page’s visibility on search engines.
Improve product clarity: Reviews highlight benefits and everyday use cases in a simple, relatable way.
Boost conversions: Positive reviews can help nudge visitors on the fence into making a purchase.
How to Add Reviews on a Website
Adding Amazon reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Amazon review widget on your site using WiserNotify.
Step 1: Sign Up for Free
First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.
Step 2: Set Up WiserNotify on Your Website
After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Amazon reviews on your site.
Step 3: Add Amazon Reviews
Go to your WiserNotify dashboard to add a Amazon review popup to your site. Here’s a simple guide on how to do it:
You can also watch this video to learn how to change how the reviews look:
This is what the review notification looks like on a website:
More Than Just Reviews
WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.
For a full guide on using WiserNotify:
Best Practices for Showcasing Amazon Reviews on a Website
Here are the best ways to display Amazon reviews on your website to build trust and boost sales.
1. Show Reviews Near Key Action Areas
Place Amazon reviews where users make decisions—like near the “Buy Now,” “Add to Cart,” or “Book a Demo” buttons. This is the moment when trust matters most.
A strong review right before a user clicks can give the final push they need to take action.
If you’re embedding reviews on a product page, add a few under the price or next to product specs. On service-based sites, highlight top reviews near inquiry forms or sign-up buttons.
- The goal is simple—make sure social proof shows up right before hesitation.
2. Highlight Specific, Helpful Feedback
Don’t just show random 5-star ratings — show reviews that actually say something meaningful.
Pick reviews where customers explain why they liked the product. Did it solve a problem? Was the quality better than expected? Was the delivery faster than promised?
These kinds of details help new visitors relate and trust what they’re reading.
For example:
Instead of showing “Great product!” — pick something like:
“I was surprised by how soft the fabric was. I’ve washed it five times already, and the color hasn’t faded at all.”
That kind of feedback shows value, sets the right expectations, and answers potential buyers’ questions.
3. Use Verified Purchase Tags
Showcasing reviews marked as “Verified Purchase” adds credibility. It tells visitors that the reviewer actually bought the product, not just left a random opinion.
This small tag can make a big difference in how much people trust the review.
Example:
“Fits perfectly and feels great. Arrived two days early.”
— Verified Purchase
These tags help reduce doubts and show that real buyers had a good experience with your product. Always try to display this label next to Amazon reviews when possible.
4. Keep the Design Clean and Readable
When adding Amazon reviews to your website, avoid clutter. Use simple fonts, clear spacing, and a layout that doesn’t distract from the message.
Highlight the star rating, reviewer name, and key part of the review without overloading it with graphics or animations.
Stick to a layout that works well on both desktop and mobile. Use a white or light background to improve readability. If you’re showing multiple reviews, use cards or sliders to separate them neatly.
- The goal is to make it easy for visitors to scan reviews quickly and trust what they see.
5. Make It Easy to Browse More Reviews
Don’t just show a few top reviews and stop there. If visitors are interested, give them a clear way to view more. Add a “View More Reviews” button or link right below your review section.
You can also use a scrollable section or a load-more option to avoid cluttering the page.
When you make browsing easy, visitors spend more time on the page and get more confident about their purchase.
- That small design choice can help build trust and improve conversions.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
Other Ways to Add Amazon Reviews to Websites
Here are simple other ways to show Amazon reviews on your website:
1. Screenshot and Display Method
One of the simplest ways to show Amazon reviews on your website is by taking a screenshot of the review and placing it directly on your page. This method doesn’t require any coding or API integration.
Here’s how to do it:
- Go to your Amazon product page.
- Scroll to the review section and pick a few standout reviews.
- Take clear screenshots showing the star rating, the reviewer’s name, and the review content.
- Upload those images to your website — in banners, carousels, or near the “Buy” button.
2. Manually Copy and Paste Review Text
Another easy way to add Amazon reviews is by manually copying the review text and pasting it into your website. This gives you more control over formatting and lets you match the look and feel of your site.
Here’s how to do it:
- Open your Amazon product page and scroll to the reviews section.
- Select a few genuine, helpful reviews.
- Copy the review text, reviewer name (if available), and star rating.
- Paste this content into your website — you can format it as a quote, testimonial block, or include it in your product description.
3. Video Reviews from Amazon
If your Amazon product has customer video reviews, you can use them to add more trust and engagement to your website. These videos show real people using your product, which helps new visitors feel more confident.
Here’s how to use them:
- Go to your Amazon product page and look for customer video reviews.
- Use a screen recorder to capture the video or ask permission to download it (if it’s your own product).
- Upload the video to your website or a video platform like YouTube or Vimeo.
- Embed the video on your product page, homepage, or a testimonials section.
Video reviews make your page more interactive and help visitors see how your product works in real life. They’re especially useful for high-ticket or physical products.
Common Mistakes to Avoid When Adding Amazon Reviews on a Website
Here are common mistakes to avoid when adding Amazon reviews to your website.
1. Showing Reviews Without Context
Adding Amazon reviews to your website without giving users the right context can confuse them or make the reviews feel out of place.
If visitors don’t know where the reviews came from, what product they refer to, or why they’re important, their trust value will drop.
Clearly mention the product name and link it to the original Amazon page.
2. Displaying Outdated or Irrelevant Reviews
Old or off-topic reviews can make your brand look careless or out of touch.
If a visitor sees a review from years ago or one that doesn’t match the product or service on the page, it raises doubts.
Show only recent reviews, ideally within the last 2–3 weeks.
3. Ignoring Amazon’s Terms of Use
Many websites unknowingly break Amazon’s rules by copying and displaying reviews the wrong way.
This can lead to serious issues, including getting banned from the Amazon Associates Program.
Manually copy and paste Amazon reviews without permission.
Editing or changing the review content.
Use Amazon’s official API or tools that follow their guidelines.
Conclusion
Adding Amazon reviews to your website helps build trust and makes it easier for visitors to decide.
It’s a quick way to boost credibility using real customer feedback. To make this even easier, you can use a tool like WiserNotify.
It lets you display Amazon reviews as live notifications on your site, creating a sense of trust and urgency.
Whether you’re selling your own products or earning through affiliate links, showing real customer feedback from Amazon can increase engagement and drive more conversions.
Just make sure the reviews you display are clear, relevant, and easy to read on both desktop and mobile.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
