Cyber Monday is the biggest shopping day of the year and a huge sales opportunity for online stores.
But with so many emails in the inbox, how do you make your Cyber Monday email stand out? In this post we’ll show you 10 Cyber Monday email examples that work.
You’ll see great subject lines, countdown timers and creative ways to offer Cyber Monday discounts.
Early access offers to last call reminders, these examples will help you create a Cyber Monday email that gets your subscribers attention and converts. Plus we’ll show you how to write Cyber Monday subject lines and when to send your emails for maximum impact.
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10 Cyber Monday Email Campaign Examples
Looking for inspiration for your Cyber Monday email campaign? These 10 Cyber Monday email examples showcase creative ways to grab attention and drive sales during the holiday season.
From eye-catching designs to smart Cyber Monday offers, these emails will help you craft the perfect message for your audience.
1. Mailerlite
MailerLite’s Cyber Monday email jumps out at you with its bright colours and playful design. The email has a countdown timers to remind you the offer is limited.
A clear and concise headline promotes 30% off their annual plan so you’ll take the Cyber Monday deal.
Why it Works:
This email uses several marketing strategies. The countdown timer creates urgency, the discount on the annual plan is a big incentive, the email highlights the features, shows the value proposition of MailerLite and the playful language and tone makes it engaging and memorable, all of which reinforces the brand.
Target Audience:
This Cyber Monday email is targeted towards businesses and marketers who want to supercharge their email marketing.
The features mentioned (advanced automation and website builder) are aimed at professionals looking for a full solution.
The annual plan at a discounted price is especially attractive to those who are looking for long term growth and efficiency in their marketing.
2. Grammarly
Grammarly’s Cyber Monday email uses a visual metaphor to grab your attention.
A swirling potion bottle with magical energy pouring out of it dominates the design and immediately connects to the idea of “wordsmith alchemy”. The big “50% OFF” is front and center so there’s no mistaking the Cyber Monday deal.
Why it Works:
The email uses imagery to show the power of Grammarly Premium. The “magic potion” visual shows that Grammarly can improve your writing and communication skills.
The straightforward discount and clear call to action (“Upgrade Now”) makes it easy for you to take the deal.
Target Audience:
This email is targeted towards anyone who wants to improve their writing, from students to professionals to casual writers.
The focus on clear communication resonates with a wide audience who want to hone their writing skills.
Also see: 21 Cyber Monday Marketing Ideas to Skyrocket Sales
3. RayBan
Ray-Ban’s Cyber Monday email goes big with its black and white design. The repeated “Cyber Monday” text creates a high energy feel and the big “UP TO 50% OFF” gets your attention.
Why it Works:
The design of the email matches the brand’s bold and iconic style. The repeated “Cyber Monday” creates urgency, the clear discount and direct call to action (“SHOP NOW”) makes you click now and the free shipping, returns and gift cards is the cherry on top.
Target Audience:
Fashion conscious consumers looking for stylish and quality eyewear are the target.
The email focuses on the Ray-Ban brand and its association with iconic style appeals to those who value both fashion and function.
4. Loft: Add an animation
This Cyber Monday email goes old school with a retro computer graphic as the centerpiece. A blast from the past vs the modern “CYBER MONDAY” announcement creates a fun and memorable visual.
The email puts “FREE SHIPPING + 50% OFF EVERYTHING” front and center so the message is clear and compelling.
Why it Works:
The retro aesthetic makes this email stand out from the usual Cyber Monday emails. It’s fun and nostalgic, grabs your attention and creates a positive association with the brand.
The value proposition (free shipping and big discount) and the simple call to action (“RIGHT CLICK HERE”) makes you click now.
Target Audience:
This email is likely targeted towards a wide audience as it’s universal to online shoppers.
The combination of nostalgia and value proposition makes it relevant to various demographics especially those who like a playful and unique brand personality.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
5. Sleep Doctor: Extend your sale
Sleep Doctor’s Cyber Monday email extends the sale and references the “snooze button”. The design is clean and the blue color palette matches the brand’s sleep and relaxation focus.
The headline “LAST CHANCE!” creates urgency and the tone is playful so you don’t feel like you’ve missed out.
Why it Works:
Extending the Cyber Monday sale is a smart move that rides the shopping momentum. The email uses humor and a relatable scenario (“hit the snooze button”) to get you engaged.
The clear call to action (“Shop Now!”) and the reminder of “cozy bedroom essentials” reinforces the brand’s offerings.
Target Audience:
This email is targeted towards individuals who prioritize sleep and looking for comfortable bedding solutions.
The focus on “cozy bedroom essentials” and the brand name “Sleep Doctor” is clearly targeted towards those who want to improve their sleep.
6. Designmodo
Designmodo’s Cyber Monday email is simple and to the point with a clear message: don’t miss out! The bold “CYBER MONDAY” heading and the “Final Countdown” timer creates urgency and the offer to “save 60%” is the incentive.
Why it Works:
The email is direct and clear. It gets to the point with a strong discount and a clear call to action (“Browse Offers!”).
The timer adds urgency and by acknowledging that some may have missed Black Friday deals it cleverly positions itself as a second chance to save.
Target Audience:
This email is targeted towards web designers, developers and marketers who need tools to create websites and email templates.
The mention of specific apps like Startup, Slides and Postcards speaks directly to those who are familiar with Designmodo’s products and how they can be used.
7. Death Wish Coffee
Death Wish Coffee’s Cyber Monday email goes dark and edgy with a “LAST CALL” header and a red and black color scheme.
The tiered discount offer based on spending thresholds makes you increase your order value.
Why it Works:
The email uses urgency (“LAST CALL”) and scarcity (“NO EXCUSIONS”) to get you to act now. The tiered discount structure makes you buy more.
The brand’s personality with phrases like “HOW SHADY ARE YOU?” and “CAREFUL, IT’S HOT” speaks to its target audience.
Target Audience:
This email is targeted towards bold coffee lovers who like strong flavors and a rebellious attitude.
The brand’s edgy branding and unconventional language is for those who want an alternative to mainstream coffee culture.
8. LG Electronics
LG’s Cyber Monday email is to the point, announcing the extension of the Cyber Monday sale with a simple and clean design.
The “MAKE THE SEASON Bright” slogan and the festive graphic adds a bit of holiday cheer. The email lists out various product categories so you can easily navigate to the deals you want.
Why it Works:
Extending the sale period is a smart move to catch shoppers who may have missed the initial Cyber Monday deals.
The categorization of products (“TV,” “Kitchen,” “Laundry,” etc.) makes it easy to navigate and improves user experience. The financing options through Klarna and the “FREE SHIPPING” offer makes you buy more.
Target Audience:
This email is targeted towards a broad audience interested in home electronics and appliances. By showing a wide range of products from TVs and audio systems to kitchen and laundry appliances, LG appeals to everyone’s needs and preferences.
The convenience (extended sale, free shipping, financing options) is for the busy holiday shopper.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
9. GFDA Cyber Monday Email
GFDA’s Cyber Monday email starts off bold and irreverent with a attention grabbing opening sentence.
The black and white design matches the boldness and the big “25% off all products” offer leaves no room for doubt.
Why it Works:
The email uses shock value and humor to get through the noise of all the other Cyber Monday emails.
This is perfect for their brand and their target audience. The clear discount offer and direct call to action leaves no room for confusion.
Target Audience:
This email is targeted towards a niche audience who likes unconventional humor and a rebellious attitude.
The brand’s unapologetic tone and disregard for traditional marketing rules speaks to those who are part of their “give a fuck” tribe.
10. Dr. Martens Cyber Monday Email
Dr. Martens’ Cyber Monday email uses a bright yellow background to make the “CYBER MONDAY” sale pop.
The email has a countdown timer to emphasize the limited time offer and clearly shows 30% off clothing, bags and accessories.
Why it Works:
The email combines urgency (countdown timer) with a strong value proposition. The clear categorization of discounted items (clothing, bags, accessories) and the big discount code makes it easy to understand and take action.
The “New Season Sneak Preview” adds an element of exclusivity and makes you want to dig deeper.
Target Audience:
This email is for fashionistas who love the Dr. Martens brand and its rebellious spirit and alternative style.
The clothing, bags and accessories focus appeals to a wider audience beyond the classic Dr. Martens footwear.
How to Create a Great Cyber Monday Email Campaign
To create a successful Cyber Monday email campaign, it’s crucial to have a solid plan. Here are six essential steps for crafting a campaign that stands out during the busiest shopping holiday.
Step:1 Planning and Preparation
Start by defining your goals. Whether it’s driving traffic, increasing online sales, or building brand awareness, your email content should align with these objectives.
Plan ahead to ensure you have enough time to create, test, and optimize your emails.
Step:2 Email Content and Design
Make sure your email design is visually appealing and easy to navigate. Use eye-catching visuals to highlight your Cyber Monday offers.
Simplify your layout to emphasize key elements like the discount percentage and the call to action.
Step:3 Segmentation and Personalization
Use email marketing automation to segment your list based on previous customer behavior, purchase history, and preferences.
Personalized emails with tailored offers are more likely to grab attention and convert potential shoppers.
Step:4 Timing and Frequency
Timing is everything during Cyber Week. Don’t wait until the last minute; start early with teaser emails and early access offers. However, don’t forget to send a last-call email for final hours deals.
Step:4 Automation and Optimization
Set up marketing automation workflows for cart abandonment reminders, Cyber Monday email sequences, and post-purchase follow-ups.
Optimize your campaigns by tracking open rates, clicks, and conversions in real-time.
Step:5 Landing Page Alignment
A smooth experience from your Cyber Monday email to your landing page is essential. Ensure your landing page mirrors the offers in your email, from discounts to visuals.
Consistency helps build trust and increases the likelihood of conversions. Make sure the CTAs in your email lead directly to relevant deals or product pages, reducing the steps customers need to take to complete their purchase.
How to Write the Best Cyber Monday Subject Lines
Creating the perfect Cyber Monday subject line can make all the difference in whether your email gets opened or ignored. Here’s how to craft subject lines that capture attention and drive clicks.
The Fundamentals of a Great Subject Lines
A great subject line is clear, concise, and conveys the urgency or exclusivity of your Cyber Monday sale. Focus on the value you’re offering and avoid being too vague.
The best subject lines directly mention Cyber Monday offers or discounts, making it clear what the email is about.
Cyber Monday Subject Line Strategies
Use strategies like:
Urgency: “Just Hours Left to Save Big on Cyber Monday!”
Exclusivity: “Early Access: Our Cyber Monday Sale Starts Now.”
Personalization: “Your Special Cyber Monday Deal is Here!”
Discounts and Freebies: “Get 50% Off + Free Gift Today Only!”
These techniques help drive engagement by speaking directly to the needs and emotions of your subscribers.
Examples of Effective Cyber Monday Subject Lines
“Cyber Monday Deals: Save 40% on Your Favorite Brands!”
“Just Hours Left: Last Chance to Get 60% Off Everything!”
“Cyber Monday Starts Now: Get Up to 70% Off Sitewide!”
Each of these examples is concise, to the point, and includes a discount percentage or sense of urgency to encourage the recipient to act quickly.
Here is the more depth: 90 Click-Worthy Cyber Monday Subject Lines
Things to Avoid
Avoid overly long or complicated subject lines. Remember, subscribers’ attention is limited, especially during the holiday season.
Stay away from clickbait tactics that don’t deliver what’s promised in the email, as this will lead to distrust. Also, refrain from using all caps or too many exclamation points, which can come off as spammy.
Cyber Monday Email Timing
The best time to send a Cyber Monday email depends on when your audience is most likely to open and engage with it. To get the best results, try sending emails during these optimal times:
10 AM and 4 PM: These are peak hours when cyber Monday email campaigns tend to see high open and click rates.
6 PM to 10 PM: Evening hours can also work well, especially for people checking their inbox after work.
Early Morning (6 AM – 10 AM): Sending emails earlier in the day can help you get ahead of the competition in the inbox.
Other Tips for Cyber Monday Email Timing:
Send Multiple Emails: Don’t rely on just one email. Build up anticipation with a cyber Monday email sequence leading up to the cyber Monday sale and even send reminders on the day itself.
Break Up Your Send Times: Avoid sending all your emails at once. Smaller batches over several hours can help avoid delivery issues.
Use Marketing Automation: Marketing automation tools can help you streamline your cyber Monday email marketing efforts and schedule sends at the right time based on audience behavior.
Know Your Audience: Analyzing your audience’s habits can reveal the best times to send your cyber Monday offers. Pay attention to when your subscribers are most active and likely to respond to your cyber Monday deals.
Wrap up
Creating a successful Cyber Monday email campaign can make a huge difference in driving online sales during one of the biggest shopping holidays.
By learning from these Cyber Monday email examples, you can build emails that stand out in the crowded inbox and grab your subscribers’ attention.
Whether it’s offering early access to Cyber Monday deals, using a great subject line, or adding a countdown timer, each tactic plays a role in making your Cyber Monday sale a success.
Remember, the key to a great Cyber Monday email is to keep it clear, direct, and focused on your Cyber Monday offers.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
