Conversion Rate Calculator for Marketers and Online Businesses

The conversion rate calculates the percentage of visitors to your website or platform who complete a desired action, such as purchasing or signing up for a service.

Specifically, it divides the number of conversions by the total number of visitors, then multiplies the result by 100 to get a percentage.

Conversion Rate Calculator

Estimate the impact of conversion rate and order value improvements on your revenue.

Choose your monthly avg. # of Visitors

Choose your current conversion rate

Choose Your average order value

Increase new conversion rate

Average order value increase

Current number of conversions per month

Current Monthly Revenue

New conversion rate

Number of conversions per month after increase

AOV after increase

Additional revenue per month

% increase in revenue per month

Total monthly revenue after increase

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Critical Conversion Rate Metrics to Track

How to Boost Your Conversion Rates

Boosting conversion rates isn’t just about site design—it’s about tracking the right metrics. First, measure the percentage of visitors who take your desired action, like making a purchase or signing up. This shows how well your site turns visitors into customers.

Also, monitor bounce rates—how many visitors leave after viewing just one page—and track how many add items to their cart but don’t buy. High numbers here can signal issues with your landing pages or checkout process.

Finally, keep an eye on the average amount spent per order and the cost to acquire a new customer. These metrics help you fine-tune pricing, promotions, and marketing efforts to get better results.

FAQ's

What is a conversion rate?

A conversion rate is the percentage of visitors to your website who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form.

How can I improve my website’s conversion rate?

You can improve your conversion rate by optimizing your website for user experience, using clear and compelling call-to-action buttons, incorporating social proof (like reviews and sales notifications), and conducting A/B tests to see what resonates with your visitors.

What metrics should I track to boost conversion rates?

Key metrics include the percentage of visitors who complete a desired action, bounce rates (visitors who leave after viewing one page), cart abandonment rates, the average amount spent per order, and the cost to acquire a new customer.

Why do visitors leave my site without purchasing?

Visitors may leave if your site is slow, hard to navigate, or doesn’t appear trustworthy. High shipping costs, complicated checkout processes, or lack of clear product information can also contribute to cart abandonment.

How can social proof help increase conversions?

Displaying customer reviews, testimonials, and real-time sales notifications builds trust and credibility. Seeing that other customers are buying from you can nudge potential buyers to make a purchase.