Oxygen Builder gives you total control over your website’s design and performance.
With its code-first approach, it’s a favorite among developers and advanced users for building pixel-perfect WordPress sites.
But even the most finely-tuned website can fall short without an essential conversion element: trust. A notification like “Ryan from Seattle just signed up for the Webinar” builds credibility on the spot.
That’s where Wisernotify comes in. It lets you add real-time, dynamic sales popups to your Oxygen Builder site to show visitor activity—boosting trust, reducing bounce rates, and improving conversions.
Why Add a Sales Notification Pop-up on Oxygen Builder?
Oxygen Builder is about design precision and speed. Wisernotify adds the psychology that closes the sale. While Oxygen handles the visual and performance side, Wisernotify leverages social proof to strengthen user confidence. Here’s why it’s essential:
Establish credibility: Visitors see others interacting with your brand, validating your store’s authenticity and popularity.
Encourage faster decisions: Real-time popups trigger urgency. If others are buying, the fear of missing out encourages faster action.
Non-intrusive experience: You control where and how popups appear within Oxygen Builder. Position them smartly to enhance, not distract.
Quick install: Whether you prefer Google Tag Manager or Oxygen’s code block feature, Wisernotify takes just minutes to implement.
Styling freedom: Customize popup design using Oxygen’s global styles, class-based styling, or custom animations for total control.
Use Case Example: A hiking gear retailer using Oxygen Builder embedded Wisernotify on its product and lead generation pages. By showing real-time alerts like “Lucas from Denver downloaded the Winter Trekking Checklist,” they saw a 30% increase in email opt-ins and a noticeable improvement in add-to-cart conversions.
How to Add Sales Pop-up on Oxygen Builder
Now, let’s see how you can add a sales popup to your website or store.
First, sign up for WiserNotify. They offer a 7-day free trial on all plans and a 14-day money-back guarantee, so you have enough time to try everything.
Once you’ve signed up, you’ll land on the WiserNotify dashboard.
To show sales popup notifications, you first need to install the WiserNotify pixel on your website.
Here’s a short video that shows how to install the pixel. It’s a simple process and takes about 1–2 minutes:
After setting up the pixel, go to:
Notifications → Social Proof → Add Notification.
There you’ll find the sales popup notification widget.
Click Add, and customize it as per your needs.
If you run an eCommerce store and want to show a sales popup directly on product pages, you can use the inline sales popup widget.
You’ll just need to place one line of code where you want the popup to appear.
And that’s just the beginning. WiserNotify is a full-featured tool that helps you build trust and create urgency through social proof and FOMO notifications, designed to improve your conversion rates.
3 Best Sales Pop-up Examples
Now, let’s look at some of the best sales popup examples to see how brands are using them.
1. Location-Based Purchase Alert
This type of popup shows real-time customer activity directly on the product page.
It tells visitors someone from a real place just made a purchase, making your store feel active and trustworthy.
It’s subtle, blends in with the product section, and fits naturally within the buyer flow, ideal for food, beauty, or lifestyle products where social proof matters.
Why it works:
It adds instant credibility. When people see others from nearby places buying, they’re more likely to trust the product and make a quick decision.
2. Slide-In Sales Notification
This is a floating sales popup that slides into the screen without interrupting the shopping experience.
It shows recent sales of any product and works well across all store pages.
You can customize it with product names, buyer initials, and timestamps to keep it fresh and believable.
Why it works:
It taps into FOMO (Fear of Missing Out). When shoppers see someone else just bought, they feel encouraged to do the same, especially when paired with a CTA like “Buy Now.”
3. Product Page Counter Badge
This is a static label placed right on the product grid or image. It uses volume-based proof to show that the item is popular and in demand.
It’s bold, attention-grabbing, and works well in fashion, home, or discount-based stores.
Why it works:
It pushes urgency without extra movement or popups. Shoppers browsing the category page immediately spot which products are trending or limited in stock.
Sales Pop-up Tips for Oxygen Builder
Here are the main tips for a sales pop-up on Oxygen Builder:
1. Maintain design
Use your site’s existing global classes and variables to style your popups.
By aligning popup fonts, colors, and spacing with your current Oxygen design system, you create a seamless and professional appearance that builds user trust and avoids disrupting the user journey.
Trigger based on user behavior
Don’t show popups immediately.
Use behavior-based triggers like time spent on page, scroll depth, or exit intent to display popups at moments of high engagement.
This increases relevance and ensures that the popup message resonates with users who are already considering an action.
2. Showcase context-relevant actions
If a user is browsing a specific product or category, show a popup related to that item or similar products.
Contextual popups are more effective because they reinforce the decision the user is already contemplating, making the social proof more persuasive.
3. Use detailed, real content
Personalization increases impact.
Include specific buyer names, cities, and products in your popup.
For example, “Alex from Seattle just purchased the Waterproof Trail Boots” sounds authentic and trustworthy compared to a generic message.
4. Ensure mobile responsiveness
Use Oxygen’s responsive settings to test how popups appear on mobile and tablet views.
Wisernotify allows mobile-specific tweaks to popup size, placement, and animation.
This ensures popups support—rather than hinder—the mobile shopping experience.
5. Limit popup frequency
Avoid overwhelming users with too many popups.
A good rule is to display one every 30 to 60 seconds and limit total popups per session.
Strategic frequency helps popups remain helpful and persuasive instead of intrusive.
6. Use subtle yet engaging animations
Animation catches attention but should not distract.
Use fade-ins or slide-ins that align with your site’s aesthetic.
Avoid flashy or excessive animation that feels spammy or disrupts navigation.
7. Embed strategically throughout the funnel
Add popups to your homepage, collection pages, product pages, and even post-checkout thank-you pages.
Showing customer activity at different stages builds confidence progressively and reinforces user decisions.
8. Leverage analytics for refinement
Use Wisernotify’s built-in analytics to monitor popup impressions, clicks, and conversions.
A/B test different messages, designs, and triggers to determine which combinations deliver the highest engagement.
Sales Popup Mistakes to Avoid on Oxygen Builder
Here are some common mistakes to avoid:
1. Overloading users with popups
Showing popups every few seconds or on every interaction frustrates visitors.
Too many interruptions dilute the impact and can drive users away. Limit frequency and show only at meaningful decision points.
2. Using vague, non-specific messages
Generic messages like “Someone bought something” don’t instill confidence.
Visitors value detail—use names, cities, and actual products to make your popups feel real and credible. Avoid template-like messages.
3. Poor placement that blocks usability
A popup that appears over navigation bars, product images, or CTAs interrupts the shopping flow.
Always test on desktop and mobile to ensure popups don’t interfere with essential elements.
Position them in corners or areas with minimal interaction.
4. Visual inconsistency with the Oxygen layout
If your popup doesn’t match the look and feel of your Oxygen design—such as color schemes, typography, and spacing—it may seem out of place and untrustworthy.
Use your existing classes and design tokens to keep visuals cohesive.
5. Neglecting performance tracking
Installing a popup and ignoring its performance is a missed opportunity.
Use Wisernotify’s insights to track how users engage with your notifications.
Refine timing, messaging, and design based on real data to maximize conversions and minimize bounce rates.
Wrap-Up
Oxygen Builder gives you unmatched control over every design and layout element of your WooCommerce site.
Wisernotify adds a layer of trust and urgency that encourages users to act. By integrating live sales notifications, you reassure potential buyers, reduce hesitation, and boost conversion rates with minimal effort.
Start using Wisernotify on your Oxygen Builder site today to turn traffic into transactions with the power of real-time social proof.
