How to Add Product Reviews to Ecwid (2026)

Ecwid has built-in product reviews, where buyers rate items from their customer account and you publish each review by hand. WiserReview adds photo and video reviews, tag filters and automatic review requests after an order is completed. Connect it by logging in with Ecwid, then paste two scripts under Custom JavaScript code.

You will find 10 numbered steps with screenshots, a side-by-side with Ecwid’s own reviews, and fixes for a widget that stays hidden.

Ecwid Built-In Reviews or WiserReview?

Both put customer reviews on your product pages. They differ in what customers can send and how much control you get.

Feature	Ecwid built-in	WiserReview
How reviews arrive	Buyers rate items from their customer account, after a feedback request email	Automatic requests by email, SMS or WhatsApp when an order is completed, plus reminders
What a review can hold	A rating and a written review	Text, photos and videos, with a follow-up that asks for media
Where reviews show	Product pages and the product list	Product review section, star rating, nudges and wall of love
Control	You publish each review in My Sales, then Product Reviews	Filter by tag, rating or verified buyer, plus moderation rules

The built-in reviews are a good start for a small store. The steps that follow cover the upgrade.

How to Turn On Ecwid’s Built-In Reviews

1. In your Ecwid admin, go to Settings, then General, then Cart and Checkout.
2. Switch on product reviews. Buyers can then rate items they purchased from their customer accounts.
3. Check that the feedback request email is on. It turns on with the reviews, under Marketing, then Automated Emails.
4. Go to My Sales, then Product Reviews, and publish each new review so shoppers can see it.

Ecwid explains each option in its product reviews guide.

How to Add WiserReview Reviews to Ecwid

The setup has three parts. The automation asks buyers for reviews, the dashboard builds the widget, and Ecwid shows it through two scripts.

The video walks through the review automation, including the Ecwid login.

Step 1: Create the Ecwid Automation

1. In WiserReview, open Automate under Collect reviews.
2. Click Create automation in the top right.
3. Find Ecwid in the window and click Configure.

Step 2: Log In With Ecwid

1. Click Login with Ecwid. The official Ecwid sign-in page opens.
2. Sign in with your email and password, or with Google, Apple or Facebook.
3. Confirm the access WiserReview asks for. It reads your order and product data.

Step 3: Set the Triggers and Timing

1. Make sure Ask for reviews is switched on.
2. Under Set review triggers, check that Ecwid (Plugin) is ticked.
3. Choose how many days after the order the first request goes out, such as 14.

Step 4: Pick Your Email Templates

1. Tick one or more templates: multiple product review, single product review or custom CTA.
2. Click Edit to change the subject and message, then send a test email.
3. Turn on the reminder and the photo or video follow-up if you want them.

Step 5: Choose a Widget

1. In WiserReview, click Widgets.
2. Open the Product-Specific Review Widgets tab.
3. Begin with the Product Review Section and add the Star Rating afterward. Click Configure.

Step 6: Customize It

1. Pick colors, a layout and a card style in the left panel.
2. Limit reviews by tag, rating or verification, and paste custom CSS only if you need it.
3. Check the live preview.

Step 7: Copy the Ecwid Scripts

1. Click Install at the top left of the editor.
2. In the window, open the Ecwid tab.
3. Copy the pixel script. You add it once, and every widget type shares it.
4. Copy the widget display script, which loads the widget on product pages.

Step 8: Open Your Website Settings

1. Log in to your Ecwid admin.
2. Click Website, then Overview.

Step 9: Open Custom JavaScript Code

1. Scroll to Advanced website settings.
2. Find Custom JavaScript code and click Add Code.

Step 10: Paste the Scripts and Save

1. Paste the pixel script and the widget display script into the code box.
2. Click Save.
3. Reload a product page with your cache cleared. The widget finds the product on screen and loads its reviews.

Reviews with photos and stars on every product

Connect Ecwid once and let completed orders trigger your review requests.

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Send Review Requests Automatically

When you change an order to completed in Ecwid, the order goes into the WiserReview automation. The request follows the timing you set in Step 3.

• Reminders: buyers who do not answer get a nudge email once the delay you choose has passed.
• Photo and video follow-up: buyers who wrote text alone get a second email asking for a photo or video.
• SMS and WhatsApp: connect your own channel if you want to send requests there.
• Existing reviews: open Manage reviews, click Import reviews and upload a CSV from a source such as Judge.me.

Manage Reviews in One Place

Everything you collect or import lands in Manage reviews. Approve what you like, add moderation rules against spam, and group product variants so their reviews combine.

Reviews Not Showing on Ecwid?

• Scripts in the wrong place: both scripts belong under Website, Overview, Advanced website settings, Custom JavaScript code.
• Only one script added: the pixel script and the widget display script are both needed.
• Code not saved: click Save after pasting, then reload the product page.
• Ecwid not logged in: reconnect under Automate if requests do not start.
• Trigger off: check that Ecwid (Plugin) is ticked under Set review triggers.
• Empty store: with no published review, there is nothing to display.
• Cached page: clear your cache, or open the product in a private window.

Review Mistakes to Avoid on Ecwid

• Forgetting to publish: Ecwid’s built-in reviews stay hidden until you publish them in My Sales.
• One widget for every product: use tags so each product shows its own reviews.
• Burying reviews: keep one rating where shoppers decide, close to the title or the Add to bag button.
• No mobile test: open a product on your phone before you call it done.
• Bad timing: ask after delivery, once the product has been used.

Ask every Ecwid buyer for a review

Requests go out on their own once an order is completed.

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More Review Types for Ecwid

• Google reviews on Ecwid
• Testimonials on Ecwid
• Facebook reviews on a website
• Yelp reviews on a website
• G2 reviews on a website

Wrap Up

Ecwid’s built-in reviews cover ratings and written reviews. WiserReview adds automatic requests, photo and video reviews, tag filters and four widget types. Connect Ecwid, paste the two scripts, and turn the automation on.

Start with the product review section and the star rating, then roll them out across the catalog.

Put customer proof on every product

Stars, photos and quotes appear as soon as reviews are published.

Try WiserReview Today

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