If you’re selling on eBay, reviews are everything.
Positive feedback builds trust, boosts your visibility in search, and helps you stand out in a crowded marketplace. When buyers see that others had a great experience with you, they’re likelier to hit “Buy Now” without second-guessing it.
The problem? Many buyers don’t leave reviews—even if they’re happy. That means you could be doing everything right and still not getting the feedback you deserve.
The good news is: getting more reviews isn’t complicated. You just need a few innovative strategies that fit naturally into how you sell and ship. In this guide, we’ll walk you through simple, proven ways to encourage more positive reviews on eBay—without begging or breaking any rules.
Let’s get started…
Understand How eBay Feedback Works
Before you can get more reviews, it’s important to understand how eBay’s feedback system works—because it’s a little different from typical star ratings on other platforms.
Every time a transaction is completed, both the buyer and seller can leave feedback. Buyers can rate their experience as:
- Positive
- Neutral
- Negative
They can also leave a short comment describing how the transaction went. This rating then becomes part of your overall Feedback Score, which is visible on your profile and search listings.
Your Feedback Score:
This is the number you see next to your username. It’s based on the total number of unique buyers who left positive feedback, minus any negatives. The higher the number, the more trustworthy you look to potential buyers.
For example:
- 100 feedback with 100% positive = strong trust signal
- 1,000 feedback with 98% positive = great, but buyers may check why a few were negative
Why It Matters:
- It impacts your seller rating and eligibility for programs like Top Rated Seller
- It affects your search visibility—sellers with higher ratings are prioritized
- It gives shoppers the confidence to buy from you, especially if you’re selling in a competitive category
The more positive feedback you have, the more credible and visible your store becomes. That’s why it’s so important to have a strategy for earning consistent, honest reviews.
9 Proven Ways to Get More Reviews on eBay
1. Provide Fast, Accurate Shipping
One of the easiest ways to earn positive reviews on eBay is to deliver precisely what buyers expect—and get it to them quickly.
Shipping speed is one of the top things buyers mention in reviews. If you can ship same-day or next-day, say so in your listing—and follow through. Buyers appreciate accurate delivery estimates and tracking updates, even if your shipping time is standard.
Also, make sure your packaging is secure and professional. No one wants to receive a damaged or poorly packed item, even if it arrives fast.
Tips to help you earn more reviews through shipping:
- Ship orders within 24 hours if possible
- Use tracked delivery services and upload tracking info promptly
- Set clear shipping timelines in your listings
- Message buyers when their item ships—it adds a personal touch
When you consistently deliver fast and reliably, buyers are more likely to leave feedback without being asked. It’s one of the simplest trust-builders you can control.
2. Write Clear, Honest Listings
Your product listing sets expectations and reviews often reflect whether you met or missed them. The more accurate and honest your description is, the more likely buyers are to leave positive feedback.
Clearly state the product’s condition (new, used, refurbished), include any flaws or wear-and-tear, and be upfront about what’s included. Don’t oversell or use vague language like “like new” unless it truly is.
Include these in every listing:
- Detailed product title and description
- Multiple clear photos from different angles
- Measurements, materials, model numbers, or specs
- Notes on packaging or accessories (e.g. “comes without original box”)
Being transparent builds trust. It also helps avoid returns or negative reviews from disappointed buyers who feel misled. When buyers get exactly what they expected—or better—they’re much more likely to leave a glowing review.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
3. Use Review Feedback Automation
If you handle multiple orders daily, manually asking for feedback from every buyer can become time-consuming. Automation tools can help you stay consistent without adding extra work.
eBay doesn’t offer full automation for sending review requests. Still, you can use third-party tools—or set up internal workflows—to automate thank-you messages and reminders once an order is marked delivered.
Some automation tools to consider:
- eBay Selling Manager Pro: Offers bulk messaging and post-sale communication features
- 3rd-party tools like 3Dsellers, AutoDS, or InkFrog: Help you create automated email templates for order updates and review requests
You can also set up auto-feedback for buyers, increasing your chances of getting positive reviews. For example, you can trigger a positive review when the buyer pays or once the item is shipped.
Keep your automated messages warm and human-sounding. Even though they’re automated, they should feel personal, not robotic.
Used correctly, automation helps you stay efficient while creating consistent touchpoints that gently encourage buyers to leave a review—without you having to follow up manually every time.
4. Package Orders with Care
First impressions don’t stop at the product; they continue when a buyer opens the box. Well-packaged orders show professionalism, attention to detail, and respect for the buyer’s purchase. That care often leads to positive reviews.
Unsure and secure packaging builds trust even if your item isn’t luxury. Use the right-size box or padded envelope, wrap items properly to avoid damage, and include a packing slip or small thank-you note.
A handwritten message like “Thanks for your order! Feedback is always appreciated 🙌” adds a personal touch without breaking eBay’s rules.
When buyers receive their items safely and feel like their order matters, they’re more likely to remember the experience and leave a review. It’s a small effort that pays off big.
5. Follow Up Politely After Delivery
Sometimes, all it takes to get a review is a simple reminder—as long as it’s polite and respectful.
After the item is delivered and enough time has passed for the buyer to check it, send a short, friendly message through eBay’s messaging system. This keeps the conversation on-platform and within eBay’s policies.
Your message could look like this:
“Hi (Buyer’s Name), I hope your order arrived safely and everything met your expectations! If you’re happy with your purchase, I’d really appreciate it if you could leave feedback when you have a moment. Thanks again for your support!”
Keep it short, don’t push, and never ask for a 5-star review. You’re simply opening the door—and many buyers will gladly walk through it, especially if the transaction went smoothly.
A light, polite follow-up shows that you care about the customer experience and reminds them that feedback helps small sellers thrive.
6. Provide Great Customer Service
Nothing earns positive reviews faster than responsive, respectful, and reliable customer service. When buyers feel heard and supported, they’re much more likely to leave feedback—and often mention the excellent service specifically.
It starts with fast responses. If a buyer messages you with questions or concerns, reply quickly and helpfully. Even small gestures—like updating them on shipping status or helping with a return—can turn a basic transaction into a memorable one.
Great service means:
- Responding to questions within 24 hours (or sooner)
- Staying polite, even when buyers are upset
- Resolving issues fairly and quickly
- Keeping your communication friendly and professional
Every message is a chance to build trust. Even when something goes wrong, a calm, helpful response can prevent negative reviews—and often flip them into positive ones.
Customer service isn’t just about avoiding problems. It’s about creating an experience worth reviewing.
7. Offer Hassle-Free Returns
Buyers are far more confident—and more likely to leave positive reviews—when they know returns won’t be a battle. A hassle-free return policy shows you stand by your products and care about the buyer’s experience.
Even if returns are rare, offering them can:
- Reduce buyer hesitation
- Prevent negative feedback from unhappy customers
- Show professionalism and build long-term trust
Make your return policy easy to find in your listings, and be flexible when handling issues. If something arrives damaged or isn’t as expected, offering a quick refund or replacement without argument can turn a potentially bad review into a good one.
A buyer who feels respected during a return is more likely to leave a positive review about your service—even if the item didn’t work out.
On eBay, peace of mind sells—and gets reviews
8. Ask for Feedback When Buyers Compliment You
Sometimes buyers message you privately to say, “Thanks, I love the item!” or “It arrived so fast—perfect!” These are golden moments to politely ask for public feedback.
A simple, genuine response like this works well:
“I’m really glad you’re happy with it! If you have a moment, I’d truly appreciate it if you could share that in a review—it helps other buyers and supports my small business.”
You’re not pushing—you’re just giving a happy buyer a quick reminder and a way to help. Many customers don’t realize how important feedback is to sellers, but once you ask nicely, they’re usually glad to support you.
These quick compliments are review opportunities in disguise. Don’t miss them.
9. Be Consistent with Feedback for Buyers
Feedback on eBay goes both ways; when you try to leave feedback for your buyers, many will return the favor.
As soon as an order is complete and payment is confirmed, leave a quick, positive review like:
“Great buyer! Fast payment, smooth transaction—thank you!”
This simple habit shows professionalism and encourages a sense of mutual respect. Buyers often feel more inclined to leave feedback when they see that you’ve already taken the first step.
Make it part of your routine:
- Set aside a few minutes each day to leave buyer feedback
- Use saved replies or automation tools to speed up the process
- Stay consistent—even if the buyer hasn’t reviewed you yet
By showing appreciation first, you quietly increase the chances of getting more reviews in return. It’s a small gesture that builds your reputation—and strengthens your customer relationships over time.
Conclusion
Getting more reviews on eBay doesn’t have to be complicated—or pushy. It’s about consistently delivering a great experience, communicating clearly, and making it easy for buyers to share their feedback.
From fast shipping and honest listings to polite follow-ups and professional service, every small step adds up. The more trust you build, the more buyers will feel confident not only buying from you—but also leaving a positive review afterward.
Start by applying just a few of these tips, and you’ll likely see more reviews coming in—naturally and steadily. And remember: the best feedback is earned through real value and great customer care.
Your reviews are your reputation. Make them count.
