In digital marketing, choosing the right AI tool is essential. DeepSeek’s R1 is known for being cost-effective and open-source, offering performance similar to OpenAI’s o1 at a much lower cost.
On the other hand, OpenAI’s o1 is well-established and known for its advanced features, though it comes with higher costs.
In this analysis, we will compare their features, benefits, and potential drawbacks to see which is more suitable for digital marketing.
Benchmarking DeepSeek against other AI tools
In our rigorous testing, DeepSeek R1 has demonstrated remarkable performance across various benchmarks, often surpassing leading AI models. Here’s a concise comparison:
Note: Higher percentages indicate better performance.
These numbers show that DeepSeek R1 is very capable in math and coding tasks, often matching or even surpassing other leading AI models.
What Influential People Say About DeepSeek
DeepSeek has recently become a focal point in the tech world, drawing attention from various influential figures. Here’s what some of them have to say:
1. Donald Trump
U.S. President Donald Trump remarked that DeepSeek’s rise should serve as a “wake-up call” to American tech companies, highlighting China’s rapid progress in artificial intelligence.
2. Ed Husic
Australia’s Industry and Science Minister, Ed Husic, expressed caution regarding the DeepSeek app, advising users to be mindful of potential data and privacy concerns.
3. Yann LeCun
Yann LeCun, Chief AI Scientist at Meta, praised DeepSeek’s open-source approach, emphasizing the importance of transparency in AI development.
4. Satya Nadella
Jevons paradox strikes again! As AI gets more efficient and accessible, we will see its use skyrocket, turning it into a commodity we just can’t get enough of. https://t.co/omEcOPhdIz
— Satya Nadella (@satyanadella) January 27, 2025
Satya Nadella, CEO of Microsoft, acknowledged DeepSeek’s efficient AI model, noting that such innovations could drive the industry forward by reducing operational costs.
5. Dan Ives
Dan Ives, an analyst at Wedbush Securities, commented on DeepSeek’s disruptive impact on the tech market, suggesting that it challenges the heavy investments made by U.S. tech giants in AI infrastructure.
Our test results
Let’s find out who excels in digital marketing.
SEO Planning
ChatGPT-01 takes the lead with superior SEO planning!
Content Marketing
ChatGPT-01 wins again in content marketing!
Facebook ads
“OpenAI’s O1 model consistently outperforms DeepSeek’s R1 in digital marketing tasks. If you’re looking for a top-notch tool for marketing, ChatGPT is the way to go. While DeepSeek is a more budget-friendly option, I definitely recommend ChatGPT for the best results.”
Other Tests from Various Creators
DeepSeek’s 1.5-Hour Video Course
Wrap up
I feel like DeepSeek is all hype until they launch a model that outperforms ChatGPT-01. It’s better than other options for certain tasks, but based on my tests and experience, it’s a decent choice if you’re looking for a more affordable option, even if it means compromising on quality.