Capterra Reviews + Google Site = More Credibility

Google Sites offers a simple yet powerful platform to create websites effortlessly.
Adding Capterra reviews to your Google Site allows you to showcase authentic customer feedback, build credibility, and encourage visitors to take action.
This guide will walk you through the steps to seamlessly embed reviews.
Why Add Capterra Reviews to Google Sites?
Build Trust with Visitors: Capterra reviews provide genuine, verified feedback, reassuring visitors of your product or service’s reliability.
Increase Conversion Rates: 93% of consumers rely on reviews before purchasing. Highlighting positive testimonials can drive hesitant visitors to act.
Enhance Engagement: Displaying social proof helps improve engagement by instilling confidence in your offering.
How to Add Capterra Reviews to Google Sites
How to Embed Capterra Reviews on Google Sites
Follow these steps to integrate Capterra reviews into your Google Sites website:
1. Get the Capterra Reviews Widget Code
- Log in to your Capterra vendor account.
- Navigate to the Marketing Toolkit or similar section.
- Copy the embed code for your reviews widget or specific review snippet.
2. Log in to Your Google Sites Account
- Access your Google Sites dashboard and select the site where you want to embed reviews.
3. Navigate to the Page Editor
- Open the page where you’d like to display the reviews (e.g., homepage, testimonial page, or product details page).
4. Insert an Embed Code
- Click the Embed option from the right-hand menu in the Google Sites editor.
- Select the Embed Code tab.
- Paste the Capterra embed code into the field and click Next.
5. Adjust Placement and Size
- Drag and position the embed widget to the desired location on the page.
- Resize the widget to ensure it fits seamlessly with your site design.
6. Preview and Test
- Use the preview feature in Google Sites to ensure the reviews display correctly across devices, including desktop and mobile.
7. Publish Your Website
- Click Publish to make the changes live on your site.
Best Practices for Showcasing Capterra Reviews on Google Sites
Strategic Placement
Add reviews to high-impact sections, such as:
- Below the headline for immediate trust-building.
- Near CTAs to encourage conversions.
- On a dedicated testimonial page for focused credibility.
Align with Your Brand
- Customize the widget (if possible) to match your website’s style, including colors, fonts, and layout.
Highlight Key Testimonials
- Showcase reviews that address your target audience’s common concerns or highlight your product’s benefits.
Regularly Update Reviews
- Keep the reviews fresh by periodically updating the content to reflect the latest feedback.
Common Mistakes to Avoid When Adding Capterra Reviews to Google Sites
Overloading the Page
- Avoid cluttering the page with too many reviews. Focus on a few high-impact testimonials.
Ignoring Mobile Optimization
- Ensure the reviews display properly on mobile devices, as many Google Sites visitors browse via mobile.
Poor Placement
- Don’t bury reviews in less-visible areas. Position them strategically near CTAs or key decision-making points.
Inconsistent Styling
- Ensure the reviews widget integrates seamlessly with your site’s design for a polished look.
Neglecting Site Speed
- Test your site’s loading speed to ensure the reviews widget doesn’t slow down performance.
Wrap-Up
Adding Capterra reviews to your Google Sites website is a simple yet effective way to build trust and drive conversions.
With Google Sites’ intuitive editor, embedding reviews is quick and ensures a professional presentation.
For a more streamlined solution, consider using Wisernotify, a tool designed to simplify review integration and display.
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Frequently Asked Questions
What are Capterra reviews, and why should I add them to my Google site?
Capterra reviews are user-generated testimonials and ratings for software and services on the Capterra platform. Adding them to your Google site enhances credibility, boosts trust, and showcases customer satisfaction to visitors.
How can I integrate Capterra reviews into my Google site?
You can embed Capterra reviews on your Google site by using the provided embed code from Capterra or leveraging third-party tools to create a widget. Simply copy the code and paste it into an embed box on your site.
Are there specific tools or plugins required to display Capterra reviews on a Google site?
While Google Sites doesn’t directly support third-party plugins, you can use tools like Capterra’s widget generator or external platforms like EmbedReviews or Trustmary to generate embed codes.
Is it possible to customize the appearance of Capterra reviews on my Google site?
Yes, most third-party tools or widgets offer customization options such as layout, colors, and display style to align with your site’s design. Ensure the embed code is compatible with Google Sites for a seamless look.
Will adding Capterra reviews impact my Google site's performance or loading speed?
Embedding reviews minimally impacts loading speed if optimized correctly. Use lightweight widgets or embed scripts from trusted sources to maintain performance.

Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.