Bdow (formerly Sumo) helps websites show popups to grow email lists and boost conversions. But many users say it’s too expensive for what it offers.
The Pro plan costs $49/month, and even features like A/B testing or advanced targeting require a higher plan.
This makes it hard for small businesses and growing stores to use popups the way they need. On review platforms, users say the design feels outdated, setup takes too long, and customer support is slow.
In this guide, you’ll find 7 popup tools that work better, cost less, and come with more features even on free or lower plans.
These tools help you create pop-ups faster, load them without slowing down your site, and display them at the right time to the right visitors.
Let’s get started!
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Why Consider Alternatives to Bdow?
1. Basic Templates and Limited Design Control
Bdow gives you only a few popup templates. Many users say it’s hard to change how popups look.
You can’t easily adjust the layout, buttons, or mobile view.
One user said:
“The editor is too basic. I couldn’t make the design match my website without using code.”
If you want popups that look good and feel like part of your site, you may need a better tool.
2. Slow Customer Support
Users often say support is slow. Some waited more than two days to get help with a simple issue.
“I couldn’t fix my popup in time because support didn’t reply for days.”
This delay can hurt sales if your popup stops working during a campaign.
3. Trouble with Integrations
Bdow doesn’t connect smoothly with all tools.
Some email platforms or CRMs require workarounds or third-party apps, such as Zapier.
One review said:
“I had to use extra tools just to move leads from Bdow to my CRM.”
This adds time and effort, especially if you need a smooth process to follow up with leads.
1. WiserNotify
WiserNotify is a solid alternative to Bdow if you want more than basic popups.
While Bdow focuses mainly on list-building forms and basic popups, WiserNotify helps you show real-time actions happening on your site.
These popups build trust and push visitors to act faster. You can also create banners, countdowns, and offer bars without slowing down your site.
What WiserNotify Offers That Bdow Doesn’t
Real-time social proof popups for signups, reviews, and purchases
FOMO widgets like countdown timers, low-stock alerts, and visitor counters
Works with 250+ tools like Google Reviews, Webflow, WooCommerce, and Mailchimp
A/B testing to compare and improve popup performance
No-code editor for full popup design control
Lightweight, mobile-friendly popups that load fast
Clear pricing starting at $16/month with no hidden limits
Many users switch to WiserNotify because they want more control, better pop-up options, and faster results without dealing with design or support issues.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
2. Getsitecontrol
Getsitecontrol is a popup builder that helps you collect leads, promote offers, and reduce cart abandonment.
It works well for both small and mid-sized online stores. You can trigger popups based on behavior, scroll depth, or exit intent. The setup is fast and doesn’t require any coding.
You can also use it to show announcements, survey visitors, or promote discounts based on user actions. The tool offers full design control and detailed analytics.
Main Features:
- Drag-and-drop popup editor
- Behavior-based triggers (exit, scroll, time delay)
- Pre-made templates for lead capture, sales, and surveys
- A/B testing and performance tracking
Pricing: Starts at $9/month
Rating: 4.6/5
3. Hello Bar
Hello Bar helps you add popups, alert bars, and sliders to grow your email list and promote key messages. It’s simple to use and is a good fit for bloggers, service sites, and small shops.
You can run A/B tests, track conversions, and show popups based on visitor behavior.
Main Features:
- Popups, top bars, sliders
- Simple targeting rules and display options
- A/B testing and analytics
- Integrates with email tools like Mailchimp and Constant Contact
Pricing: Free plan available, paid starts at $29/month
Rating: 4.3/5
4. Wisepops
Wisepops is built for ecommerce brands that want high-quality popups with advanced targeting.
You can segment users by behavior, cart status, referral source, and more.
It also supports multi-step pop-ups, gamification (such as spin-to-win), and complete mobile responsiveness.
Main Features:
- Visual builder with real-time preview
- Exit-intent and scroll targeting
- Multi-step forms and gamified popups
- Works on Shopify, Magento, WooCommerce
Pricing: Starts at $49/month
Rating: 4.7/5
5. Justuno
Justuno helps you build advanced popups and banners to convert more visitors.
It’s best for stores with higher traffic or complex targeting needs.
You can show dynamic content, run exit-intent campaigns, and sync user data with other tools.
Main Features:
- AI-powered segmentation
- Popups, banners, and embedded forms
- Cart abandonment targeting
- Connects with email, SMS, and ad platforms
Pricing: Starts at $29/month
Rating: 4.4/5
6. Mailmunch
Mailmunch offers popups, forms, and landing pages to help you grow your email list and run basic automation.
It’s good for content creators, consultants, and small stores.
You can build forms easily and run popups based on time delay, scroll, or exit.
Main Features:
- Popup and landing page builder
- Basic automation and email marketing
- Targeting options based on user behavior
- Works with most major CMS and email tools
Pricing: Free plan available, paid starts at $19.99/month
Rating: 4.2/5
7. Picreel
Picreel captures exiting visitors using exit-intent popups.
It’s designed to stop people from leaving your site by offering discounts, lead magnets, or surveys.
You can customize popups easily and integrate with 700+ tools.
Main Features:
- Exit-intent and timed popups
- Lead capture and promo offers
- Simple drag-and-drop editor
- Integration with CRM, email, and form tools
Pricing: Starts at $14/month
Rating: 4.3/5
How to Choose the Best Bdow Alternative
Choose a popup tool based on what your business really needs.
If your goal is to grow your email list, make sure the tool offers easy popup setup, clear design options, and works well on mobile.
For stores or service sites, it also helps if the tool supports showing, buying, visitor actions, or low-stock alerts.
Ask yourself:
- Do I want more design control?
- Will the tool slow down my site?
- Can it connect with tools I already use?
- Does it support real-time updates like reviews or purchases?
Many businesses choose tools that give them more flexibility both in how popups look and how they trigger. Tools like WiserNotify allow you to display a real-time social proof pop-up to build trust quickly.
Pick a tool that matches your goals and doesn’t limit you as you grow.
Conclusion
Bdow gives you basic popup tools, but many users say it doesn’t go far enough. The design options feel limited, support is slow, and key features cost more.
If you run a small business or want to scale, it helps to use a tool that loads fast, connects with your stack, and gives you full control over how popups look and work.
This list includes tools that are easier to set up, work better on mobile, and let you run smart popups without extra fees.
Pick the tool that matches your needs. Test what works. Then focus on showing the right message to the right people at the right time.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
