Wix makes it easy to build beautiful websites, but beauty alone doesn’t sell. If visitors aren’t converting, it might be due to a lack of trust indicators. That’s where Amazon reviews come in.
By embedding Amazon reviews into your Wix site, you provide instantly recognizable social proof that reassures visitors and nudges them toward action. And with Wisernotify, it only takes a few minutes—no code required.
Why Add Amazon Reviews on Wix?
Wix offers powerful tools for small business websites, portfolios, and landing pages—but it lacks a native system for external reviews. Amazon reviews fill this credibility gap.
Reinforce Trust on First Impression: Displaying Amazon reviews shows that your products or expertise are already validated by real users. That’s powerful for first-time visitors.
Boost Time on Site and Engagement: User-generated content like reviews keeps people reading and scrolling longer. This improves user engagement metrics that can affect conversions.
Increase Sales or Leads: Reviews from a well-known source like Amazon give hesitant users the confidence to act—whether it’s purchasing, signing up, or booking a service.
Example Use Case
A small business owner selling a fitness eBook via Wix could display Amazon reviews for the book to drive more digital downloads.
How to Add Amazon Reviews on Wix
Adding Amazon reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Amazon review widget on your site using WiserNotify.
Step 1: Sign Up for Free
First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.
Step 2: Set Up WiserNotify on Your Website
After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Amazon reviews on your site.
Step 3: Add Amazon Reviews
Go to your WiserNotify dashboard to add a Amazon review popup to your site. Here’s a simple guide on how to do it:
You can also watch this video to learn how to change how the reviews look:
This is what the review notification looks like on a website:
More Than Just Reviews
WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.
For a full guide on using WiserNotify:
How to Embed Amazon Reviews on Wix
Once you’ve created your Wisernotify review widget, follow these steps to embed it into Wix:
1. Log in to your Wix dashboard.
2. Select the website where you want to add reviews.
3. Click Edit Site to launch the Wix Editor.
4. Navigate to the section where you want the reviews to appear.
5. Click the “+ Add” button, then go to Embed > Embed a Widget.
6. Drag and drop the HTML iframe onto your page.
7. Paste the Wisernotify embed code into the HTML settings panel.
8. Resize and position the frame, then click Publish.
Now your Amazon reviews are live on your Wix page.
Best Practices for Showcasing Amazon Reviews on Wix
Prioritize Placement on High-Value Pages
Add reviews to:
- Product landing pages
- Home page hero sections
- Service booking or contact pages
This ensures visitors see social proof before making a decision.
Customize Wisernotify Widget to Match Wix Design
Maintain brand consistency by:
- Matching fonts and button styles
- Using your color palette
- Aligning layout with your Wix section padding
Keep It Lightweight and Mobile-Optimized
Use Wisernotify’s carousel or compact layout so the widget:
- Doesn’t overwhelm content
- Loads quickly
- Looks good on mobile and tablet
Label the Section Clearly
Guide your visitors by adding a heading above the widget:
- “See What Amazon Customers Say”
- “Rated 5 Stars by Real Buyers”
- “Amazon Verified Feedback”
Use Testimonials That Match the Offer
Select reviews that:
- Highlight transformation
- Reflect benefits tied to your service/product
- Mirror your audience’s pain points
Common Mistakes to Avoid When Adding Amazon Reviews to Wix
Using Reviews Without a Section Title
Always add a short, clear headline above the widget to give it context.
Clashing Widget Style
Unstyled widgets look off-brand. Use Wisernotify’s customization tools to adjust fonts, colors, and spacing to match your site.
Not Testing Responsiveness
Wix sites are mobile-friendly, but embedded elements need testing. Preview your Amazon review section on different screen sizes.
Embedding in Low-Visibility Zones
Don’t stick reviews in footers or long-scroll pages. Place them near key action elements like “Buy Now” or “Book Today.”
Overloading the Page With Too Many Reviews
Use a curated set—3 to 5 strong testimonials—rather than overwhelming visitors with a large feed.
Wrap-Up
Amazon reviews are one of the most recognizable trust signals online. When added to your Wix site with Wisernotify, they build credibility, boost engagement, and help convert more visitors.
Whether you’re selling products, offering services, or promoting digital downloads, don’t miss the opportunity to show off what others are already saying about your value.
