You’ve created an amazing online course on Thinkific, but your potential students are still hesitating to enroll. What’s missing? Trust.
Amazon reviews are a powerful way to establish credibility and demonstrate that your expertise has already impacted real people. Whether it’s reviews from your published book or product, showcasing them on your Thinkific site can help convert interest into enrollment. And with Wisernotify, embedding Amazon reviews is a breeze.
Why Add Amazon Reviews on Thinkific?
Thinkific gives you the tools to deliver great learning experiences. But it doesn’t have a native review or social proof system. Amazon reviews can fill that gap.
Build Instant Credibility: Amazon reviews are recognizable and trusted. Featuring them on your Thinkific sales page shows that others have validated your work.
Encourage Enrollment: According to BrightLocal, 79% of consumers trust online reviews as much as personal recommendations. Adding Amazon reviews helps reduce uncertainty for new learners.
Connect Your Course to External Success: If your course content is related to a product or book sold on Amazon, showing those reviews draws a clear line between what learners can expect and what others already experienced.
Example Use Case
A finance coach offering a Thinkific course on investing could showcase Amazon reviews from their bestselling book on the same topic, helping convert more traffic into students.
How to Add Amazon Reviews on Thinkific
Adding Amazon reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Amazon review widget on your site using WiserNotify.
Step 1: Sign Up for Free
First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.
Step 2: Set Up WiserNotify on Your Website
After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Amazon reviews on your site.
Step 3: Add Amazon Reviews
Go to your WiserNotify dashboard to add a Amazon review popup to your site. Here’s a simple guide on how to do it:

You can also watch this video to learn how to change how the reviews look:
This is what the review notification looks like on a website:

More Than Just Reviews
WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.
For a full guide on using WiserNotify:
How to Embed Amazon Reviews on Thinkific
After you’ve generated your Amazon review widget in Wisernotify, follow these Thinkific-specific steps:
1. Log in to your Thinkific admin dashboard.
2. Navigate to Site Builder.
3. Select the page (e.g., your course landing page) where you want to display Amazon reviews.
4. Click Add Section, then choose Custom Code.
5. Paste the Wisernotify embed code into the HTML box.
6. Preview your page to make sure the widget loads properly.
7. Click Save and Publish.
Your Amazon reviews will now appear on your Thinkific course page.
Best Practices for Showcasing Amazon Reviews on Thinkific
To get the best performance from Amazon reviews on your Thinkific site, apply these platform-specific tips:
Focus on Enrollment-Critical Zones
Don’t scatter reviews randomly. Thinkific’s structured layout is perfect for strategic placement:
- Course landing page: Insert reviews just above the course curriculum to reinforce quality.
- Pricing sections: Show reviews right before enrollment buttons to reduce hesitation.
- Upsell/bonus content pages: Add credibility to bundle deals or bonus lessons.
Use Matching Typography and Styling
Maintain a consistent look across your Thinkific site:
- Choose Wisernotify fonts that match your course theme
- Use colors from your Thinkific palette for stars and text
- Add adequate spacing and padding to avoid crowding
Curate Course-Relevant Reviews
Don’t use generic Amazon reviews. Choose:
- Reviews that mention outcomes your course delivers
- Customer feedback that aligns with your course promises
- Testimonials that address pain points solved in the course
Keep the Design Distraction-Free
- Avoid using too many animations or flashy widgets. Thinkific thrives on clean, educational layouts. Wisernotify’s static or minimal carousel layout blends well.
Include a Strong Review Section Heading
Make it obvious what the section is about. Examples:
- “What Amazon Readers Are Saying”
- “Endorsed by Real Customers”
- “From the Audience Who Bought the Book”
Update Your Review Feed Regularly
Keep reviews relevant and timely:
- Rotate every 30–60 days
- Prioritize new reviews with recent dates
- Highlight top-rated feedback from verified Amazon purchases
Common Mistakes to Avoid When Adding Amazon Reviews to Thinkific
Overloading Pages with Reviews
Don’t clutter your Thinkific page with too many reviews. Limit the display to 3–5 of the most impactful ones. A long scroll of reviews may turn visitors off.
Ignoring Mobile Optimization
Thinkific’s mobile view must be tested after embedding Wisernotify. Ensure:
- No overlap of text or images
- Fonts are readable
- Carousel format doesn’t disrupt layout
Skipping Proper Context or Introductions
Don’t just drop the widget onto the page. Add a short paragraph or heading to set the scene. This helps visitors understand the relevance of the Amazon reviews.
Mismatching Widget Style with Your Brand
Unstyled widgets can feel out of place. Always:
- Match the review card style with your existing color scheme
- Adjust padding and border radius for a consistent UI
Using Reviews Unrelated to the Course Topic
Even if you have 5-star reviews from another product or book, don’t include them unless they directly support your course offer. Irrelevant praise reduces credibility.
Forgetting to Preview in Multiple Browsers
Different browsers may render HTML blocks differently. Always preview your Thinkific page:
- In Chrome, Safari, and Firefox
- On desktop and mobile
- After each significant change to your site
Wrap-Up
Adding Amazon reviews to Thinkific can improve trust, validate your course offer, and lead to more enrollments. It’s a smart, effective way to make your landing pages more persuasive.
With Wisernotify, embedding Amazon reviews is quick and hassle-free. Don’t let a lack of social proof hold back your success—start integrating your best Amazon feedback today.