Squarespace is known for beautiful templates and ease of use, but even the best-looking site won’t convert without trust. That’s why adding Amazon reviews to your Squarespace site can make a big difference.
Amazon reviews offer instant social proof that reassures visitors and encourages them to take action—whether that’s making a purchase, scheduling a service, or signing up for a course. With Wisernotify, embedding these reviews into Squarespace is easy, fast, and code-free.
Why Add Amazon Reviews on Squarespace?
Squarespace offers sleek designs and built-in eCommerce, but it lacks native tools for importing external reviews. Amazon reviews fill this trust gap perfectly.
Strengthen Credibility With Recognizable Feedback: Amazon reviews are trusted and recognizable. Adding them reinforces your reputation and builds authority for your products or services.
Boost Visitor Engagement: Displaying real customer reviews keeps users on the page longer and increases scrolling depth—both helpful signals for conversion.
Increase Sales and Sign-Ups: Reviews from Amazon build confidence in your offer. The more informed your visitor feels, the more likely they are to convert.
Example Use Case
A wellness coach with a Squarespace site promotes a course and a book. Embedding Amazon reviews of the book directly on the course landing page helps convert hesitant visitors.
How to Add Amazon Reviews on Squarespace
Adding Amazon reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Amazon review widget on your site using WiserNotify.
Step 1: Sign Up for Free
First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.
Step 2: Set Up WiserNotify on Your Website
After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Amazon reviews on your site.
Step 3: Add Amazon Reviews
Go to your WiserNotify dashboard to add a Amazon review popup to your site. Here’s a simple guide on how to do it:
You can also watch this video to learn how to change how the reviews look:
This is what the review notification looks like on a website:
More Than Just Reviews
WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.
For a full guide on using WiserNotify:
How to Embed Amazon Reviews on Squarespace
After creating your review widget with Wisernotify, follow these steps to embed it into your Squarespace site:
1. Log in to your Squarespace dashboard.
2. Navigate to the page where you want to display reviews.
3. In Edit mode, click “Add Block.”
4. Select “Code” block from the list.
5. Paste the Wisernotify embed code into the HTML field.
6. Click Apply, then Save the page.
Amazon reviews will now appear live on your Squarespace site.
Best Practices for Showcasing Amazon Reviews on Squarespace
Prioritize High-Impact Locations
Add reviews in places where users make decisions:
- Below product details or pricing
- Next to sign-up forms or CTAs
- In the About or Testimonials section
Customize the Widget for a Clean Look
- Use Wisernotify settings to match Squarespace’s fonts and colors
- Maintain consistent spacing and alignment
- Avoid flashy styles that clash with your theme’s elegance
Highlight Purpose-Driven Testimonials
Choose Amazon reviews that reflect:
- Key benefits of your offer
- Personal results or transformation
- Praise from users that match your target customer profile
Use Carousel for Minimalist Layouts
Squarespace’s minimalist templates work best with compact content. Wisernotify’s carousel option keeps things tidy and mobile-friendly.
Label the Section Clearly
Use headers like:
- “What Customers Say on Amazon”
- “Real Feedback From Verified Buyers”
- “Amazon Verified Reviews”
Common Mistakes to Avoid When Adding Amazon Reviews to Squarespace
Not Styling the Widget
A default-style widget might disrupt your site’s visual flow. Always use Wisernotify’s customization tools to match fonts and spacing.
Ignoring Mobile Preview
Squarespace sites are often viewed on phones. Always preview and adjust the review block for responsiveness.
Placing Reviews Too Far Down the Page
If reviews are buried, visitors may miss them. Keep them close to decision areas like pricing or product sections.
Using Generic or Off-Topic Reviews
Only feature Amazon reviews directly related to your offer. Irrelevant feedback weakens your credibility.
Embedding Without a Section Title
Always provide context. Use a heading to guide readers and draw attention to your reviews.
Wrap-Up
Amazon reviews provide proven social proof that builds trust and helps drive conversions. When embedded with Wisernotify, they seamlessly fit into your Squarespace site’s design.
Whether you’re selling products, promoting a book, or offering a service, real feedback from Amazon customers can help persuade more visitors to act.
