Magento offers flexibility and power for enterprise eCommerce—but if you’re not leveraging trust signals, conversions can suffer. One of the most effective ways to build trust is with Amazon reviews.
Embedding Amazon reviews into your Magento store with Wisernotify helps establish social proof where it matters most: your product pages, home page, or checkout prompts. No code required, and it’s compatible with any Magento theme.
Why Add Amazon Reviews on Magento?
Magento handles complex inventory and shopping flows with ease, but it lacks native support for third-party review sources like Amazon. Integrating Amazon reviews adds crucial credibility.
Boost Trust and Conversion Rates: Amazon reviews show real-world satisfaction. Featuring them increases confidence in your product and your brand.
Reduce Bounce on High-Value Pages: Well-placed reviews increase time on site and guide visitors toward purchase decisions.
Support Cross-Channel Brand Strategy: If your Magento products are also on Amazon, unifying reviews across platforms creates consistency and improves conversion.
Use Case Example
A lifestyle brand selling home decor on Magento embeds Amazon reviews for each product to boost buyer confidence and reduce cart abandonment.
How to Add Amazon Reviews on Magento
Adding Amazon reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Amazon review widget on your site using WiserNotify.
Step 1: Sign Up for Free
First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.
Step 2: Set Up WiserNotify on Your Website
After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Amazon reviews on your site.
Step 3: Add Amazon Reviews
Go to your WiserNotify dashboard to add a Amazon review popup to your site. Here’s a simple guide on how to do it:
You can also watch this video to learn how to change how the reviews look:
This is what the review notification looks like on a website:
More Than Just Reviews
WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.
For a full guide on using WiserNotify:
How to Embed Amazon Reviews on Magento
Once your Wisernotify widget is ready, follow these steps to embed it on Magento:
1. Log in to your Magento admin panel.
2. Go to Content > Pages, or navigate to a product description or layout.
3. Open the Content editor in HTML mode.
4. Paste your Wisernotify embed code into the appropriate section (product content, sidebar, or homepage block).
5. Save and preview your page.
6. Click Publish to apply the changes.
You can also insert the code via CMS blocks, widgets, or within .phtml files using Magento’s layout XML for deeper integrations.
Best Practices for Showcasing Amazon Reviews on Magento
Position Reviews for Maximum Impact
- Add directly below product specs
- Use next to CTAs and pricing details
- Embed in the sidebar of PDPs (product detail pages)
Customize Widget for Brand Consistency
- Match fonts and buttons to your Magento theme
- Use consistent margins, spacing, and review star styles
- Preview changes on desktop, tablet, and mobile
Prioritize Relevance and Quality
Choose reviews that:
- Mention the product being displayed
- Reflect your customer demographics
- Emphasize transformation, satisfaction, or comparison to competitors
Use Compact Display Options
- Wisernotify’s carousel and grid widgets are ideal for Magento’s product-heavy layouts, preserving space and performance.
Add a Label or Section Title
Label reviews with titles like:
- “What Buyers Say on Amazon”
- “Rated 5 Stars by Real Customers”
- “Verified Feedback”
Common Mistakes to Avoid When Adding Amazon Reviews to Magento
Ignoring Responsive Layouts
Magento sites often include custom themes. Wisernotify widgets must be previewed across breakpoints. Not doing so may lead to clipping or poor scaling on mobile.
Embedding in Low-Visibility Zones
Avoid adding review blocks only at the bottom of long product pages. Instead, place them above the fold, near core content and CTAs.
Forgetting to Style the Widget
Default widget styling can clash with your Magento layout. Customize Wisernotify’s widget fonts, colors, and alignment to ensure visual harmony.
Displaying Irrelevant or Generic Reviews
Make sure the Amazon reviews shown are specific to the product on the page. Using unrelated feedback can confuse customers and decrease trust.
Adding Too Many Widgets on One Page
Overusing widgets can slow down page speed and distract users. Use one curated review section per product or category page.
Wrap-Up
Magento merchants need to go beyond product data and features to build trust—and Amazon reviews deliver that proof. Wisernotify makes it simple to add these trusted testimonials across your store in a way that’s responsive, relevant, and fully customizable.
Start using Amazon reviews to turn browsers into buyers and add social proof where it drives the most conversions.
