Landing pages are designed to convert—but without trust, even the most compelling copy and visuals can fall flat. That’s where Amazon reviews come in.
With Wisernotify, you can embed Amazon reviews on your landing pages to show real, verified customer feedback. Whether you’re selling a product, promoting a lead magnet, or offering a service, these reviews act as powerful social proof that encourages action.
Why Add Amazon Reviews on Landing Pages?
Landing pages are built for focused conversions—but often lack external validation. Amazon reviews help fill this gap and reinforce your message.
Boost Trust Where It Counts Most: Amazon reviews are instantly recognizable and credible. Displaying them builds confidence without requiring visitors to leave the page.
Increase Conversion Rates: Adding reviews at strategic points—like near your CTA, form, or pricing table—can reduce hesitation and increase conversions.
Support Multi-Platform Consistency: If your product is also listed on Amazon, embedding those reviews adds consistency across channels and strengthens brand credibility.
Use Case Example
A business coach promoting a free eBook via a landing page uses Amazon reviews of their published book to boost opt-ins.
How to Add Amazon Reviews on Landing Pages
Adding Amazon reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Amazon review widget on your site using WiserNotify.
Step 1: Sign Up for Free
First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.
Step 2: Set Up WiserNotify on Your Website
After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Amazon reviews on your site.
Step 3: Add Amazon Reviews
Go to your WiserNotify dashboard to add a Amazon review popup to your site. Here’s a simple guide on how to do it:
You can also watch this video to learn how to change how the reviews look:
This is what the review notification looks like on a website:
More Than Just Reviews
WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.
For a full guide on using WiserNotify:
How to Embed Amazon Reviews on Landing Pages
Once your Amazon review widget is created with Wisernotify, embed it on your landing page platform (e.g., Webflow, ClickFunnels, Leadpages):
1. Drag in an HTML or Custom Code block to your landing page.
2. Paste the Wisernotify embed code into the block.
3. Save and preview your page.
4. Publish when satisfied.
You can embed reviews on any section: headers, testimonials, opt-in blocks, or below pricing.
Best Practices for Showcasing Amazon Reviews on Landing Pages
Place Reviews Strategically
- Add them near CTA buttons or opt-in forms
- Include below product or feature highlights
- Use as a last-minute conversion booster before final CTA
Customize Widget for Design Consistency
- Match fonts, colors, and spacing to your landing page’s style
- Use carousel layout for compact design
- Adjust padding to align with grid or content blocks
Curate Reviews Based on Intent
Show Amazon reviews that:
- Address common objections
- Reflect transformation, results, or satisfaction
- Match your target audience’s tone and language
Add Clear Section Labels
Use headers like:
- “What Amazon Buyers Are Saying”
- “Rated 5 Stars by Verified Customers”
- “Trusted by Thousands on Amazon”
Common Mistakes to Avoid When Adding Amazon Reviews to Landing Pages
Omitting a Section Title
A review block without context can be skipped. Always include a short heading to introduce the reviews and their relevance.
Placing Reviews Too Far Down
If reviews are buried after all CTAs, they won’t get read. Position reviews where they can influence decisions—near opt-ins, pricing, or product copy.
Leaving the Widget Unstyled
Unedited Wisernotify widgets can look disconnected from your landing page design. Use the customization tools to match your fonts and brand colors.
Showing Too Many Reviews
More is not always better. Use 3–5 high-impact reviews in a rotating carousel or stacked layout to avoid clutter.
Skipping Mobile Testing
Landing pages are mobile-heavy. Preview your Wisernotify widget on mobile to ensure it scales properly and remains readable.
Wrap-Up
Amazon reviews are one of the most effective ways to build trust and drive conversions on your landing pages. Wisernotify makes it easy to showcase this proof in just a few clicks—helping you turn more visitors into leads and customers.
Start embedding trust where it matters most—directly on your landing page.
