Instapage helps you launch fast, mobile-friendly landing pages that are optimized for conversion—but trust still drives decisions. Amazon reviews add that vital layer of credibility.
By embedding Amazon reviews with Wisernotify, you create immediate social proof that aligns perfectly with Instapage’s high-performance design philosophy. It’s a no-code way to boost trust, engagement, and action.
Why Add Amazon Reviews on Instapage?
Instapage landing pages are built to convert, but most lack built-in third-party trust indicators. Amazon reviews help bridge that credibility gap.
Turn Traffic Into Action Faster: Amazon reviews are recognizable and trusted. Visitors are more likely to sign up or buy when real customers vouch for your offer.
Reduce Bounce and Drop-Off: Adding Amazon reviews next to CTAs, pricing, or signup forms gives users extra reassurance and decreases hesitation.
Improve Alignment Between Copy and Proof: Real customer reviews reinforce the claims made in your landing page copy.
Use Case Example
A SaaS founder promoting a free trial embeds Amazon reviews of their published book directly on the lead-gen Instapage funnel to improve sign-ups.
How to Add Amazon Reviews on Instapage
Adding Amazon reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Amazon review widget on your site using WiserNotify.
Step 1: Sign Up for Free
First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.
Step 2: Set Up WiserNotify on Your Website
After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Amazon reviews on your site.
Step 3: Add Amazon Reviews
Go to your WiserNotify dashboard to add a Amazon review popup to your site. Here’s a simple guide on how to do it:
You can also watch this video to learn how to change how the reviews look:
This is what the review notification looks like on a website:
More Than Just Reviews
WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.
For a full guide on using WiserNotify:
How to Embed Amazon Reviews on Instapage
After generating your Amazon review widget in Wisernotify, follow these Instapage-specific steps:
1. Log in to Instapage and select your landing page.
2. Click Edit Page.
3. Drag and drop the HTML element from the sidebar into your layout.
4. Paste your Wisernotify embed code into the HTML editor.
5. Resize or position the element where you want it.
6. Click Publish to make the reviews live.
Best Practices for Showcasing Amazon Reviews on Instapage
Place Reviews Near Key CTAs
- Add reviews beside lead forms or trial sign-up boxes.
- Place directly under product descriptions or benefit blocks.
- Feature above pricing tables to reinforce perceived value.
Use Visual Consistency
Match the Wisernotify widget to your Instapage theme:
- Align fonts with global settings
- Match button or section colors
- Adjust spacing for harmony within your grid
Choose Testimonials That Mirror Visitor Goals
Feature Amazon reviews that:
- Address common objections
- Highlight transformations or ease of use
- Include similar demographics or use cases
Add Clear Section Labels
Use headings to give context:
- “Verified Amazon Reviews”
- “What Customers Are Saying”
- “Rated 5 Stars by Real Buyers”
Use Carousel Format for Clean Layout
- Avoid clutter with Wisernotify’s carousel or minimalist layouts. These integrate well with Instapage’s visual flow.
Common Mistakes to Avoid When Adding Amazon Reviews to Instapage
Skipping a Section Title
Reviews without a heading lack context. A short title helps readers understand what they’re seeing.
Embedding Reviews Too Low on the Page
Keep social proof within 1–2 scrolls. Buried reviews won’t help conversions.
Mismatched Widget Design
Don’t rely on default styles. Use Wisernotify’s tools to ensure fonts, padding, and colors align with your Instapage layout.
Overloading With Too Many Reviews
Less is more. Show 3–5 top reviews to keep attention and performance high.
Ignoring Mobile Optimization
Instapage is mobile-first. Preview and adjust your embedded widget across breakpoints.
Wrap-Up
Amazon reviews are a simple, trusted way to elevate your Instapage landing pages. With Wisernotify, embedding them takes just minutes, and the impact on trust and conversion is immediate.
Whether you’re promoting a product, book, or lead magnet, let Amazon reviews add real-world proof that drives clicks.
