Ecwid offers a flexible and scalable eCommerce solution for small to medium-sized businesses—but to truly convert visitors into customers, you need trust. That’s where Amazon reviews come in.
With Wisernotify, you can easily embed Amazon reviews on your Ecwid product pages, home page, or landing sections. It’s a no-code solution that adds powerful social proof exactly where your customers make buying decisions.
Why Add Amazon Reviews on Ecwid?
Ecwid helps you set up an online store quickly, but it doesn’t offer native support for third-party review integrations. Amazon reviews fill that gap with recognizable, trustworthy feedback.
Turn Browsers Into Buyers: Amazon reviews provide third-party credibility that encourages purchase decisions—especially from new visitors unfamiliar with your brand.
Improve Product Page Persuasion: When combined with images and descriptions, Amazon reviews help reinforce product value, quality, and reliability.
Unify Branding Across Platforms: If your product is listed on Amazon and Ecwid, showcasing those reviews maintains consistency in messaging and customer experience.
Use Case Example
An electronics accessory store on Ecwid uses Wisernotify to display Amazon reviews on top-selling product pages to reduce bounce and increase conversions.
How to Add Amazon Reviews on Ecwid
Adding Amazon reviews to your website can help you build trust and get more customers. Here’s an easy guide to setting up a Amazon review widget on your site using WiserNotify.
Step 1: Sign Up for Free
First, sign up for WiserNotify. It’s free for the first 1,000 visitors, and you can choose a paid plan later if you need more.
Step 2: Set Up WiserNotify on Your Website
After signing up, you need to add a small piece of WiserNotify code to your website. This code lets WiserNotify show Amazon reviews on your site.
Step 3: Add Amazon Reviews
Go to your WiserNotify dashboard to add a Amazon review popup to your site. Here’s a simple guide on how to do it:

You can also watch this video to learn how to change how the reviews look:
This is what the review notification looks like on a website:

More Than Just Reviews
WiserNotify does more than show reviews. It helps over 11,000 businesses worldwide build trust and urgency, which can lead to more sales.
For a full guide on using WiserNotify:
How to Embed Amazon Reviews on Ecwid
After generating your Amazon review widget with Wisernotify, follow these steps:
1. Log in to your Ecwid admin panel.
2. Go to Website > Edit Site, then open the desired page or product description.
3. Add a Custom HTML block where you want the reviews.
4. Paste your Wisernotify embed code.
5. Save and publish your changes.
For custom storefronts, you can insert the code into product templates using Ecwid’s design tools or via external CMS like WordPress or Wix.
Best Practices for Showcasing Amazon Reviews on Ecwid
Position Reviews for Maximum Visibility
- Place below or beside product descriptions
- Embed reviews near “Add to Bag” buttons or pricing details
- Use in banners or promo blocks on your homepage
Match Widget Style With Your Theme
- Customize fonts, colors, and spacing in Wisernotify to match Ecwid design
- Use carousel layout for product detail pages
- Ensure readability across desktop and mobile
Choose Reviews With Relevance
Use Amazon reviews that:
- Reinforce product value or satisfaction
- Mention product features or problem-solving benefits
- Match the voice and needs of your audience
Add Section Headings
Make reviews stand out with labels like:
- “What Amazon Customers Are Saying”
- “Rated 5 Stars by Real Buyers”
- “Verified Amazon Reviews”
Common Mistakes to Avoid When Adding Amazon Reviews to Ecwid
Adding Reviews Without a Label
Sections without a title or intro feel disconnected. Add a clear heading to introduce the Amazon reviews and explain their relevance.
Mismatched Visual Design
Unstyled widgets may clash with your Ecwid theme. Use Wisernotify’s design settings to align with your font, color, and layout.
Embedding Reviews Below the Fold
Keep reviews above the fold or close to product CTAs. Don’t hide trust-building elements deep on the page.
Using Generic or Off-Topic Reviews
Avoid pulling in reviews that aren’t related to the product on display. Select testimonials that speak directly to the product experience.
Overusing Review Widgets
Too many widgets can slow down performance and cause clutter. Use a single, well-placed widget with 3–5 reviews per product or category.
Wrap-Up
Amazon reviews are one of the fastest ways to build trust on your Ecwid store. With Wisernotify, you can embed real customer feedback directly into your storefront—improving user trust, increasing conversions, and reducing bounce.
Add credibility where it counts with Wisernotify and Amazon reviews.