Running a Shopify store means constantly working to build trust and engage visitors. Static product pages or homepages can often feel impersonal, leading to lower engagement and sales.
Embedding a Tumblr Feed directly into your Shopify store is a smart way to add fresh, social content that showcases your brand activity, builds credibility, and encourages customers to trust your store.
The easiest way to add a Tumblr Feed to your Shopify site is by using Wisernotify. Wisernotify offers customizable, beautifully designed widgets that can seamlessly integrate into any Shopify theme without coding hassles.
Why Add Tumblr Feed on Shopify?
Build Trust Instantly: Live Tumblr content—featuring customer reviews, product launches, and community posts—shows real proof that your brand is active and trusted.
Keep Store Content Fresh: A Tumblr Feed automatically updates your Shopify pages with new posts, keeping your site vibrant without constant manual updates.
Boost Engagement and Session Time: Dynamic content encourages visitors to explore more, which improves time-on-site and can positively impact your SEO rankings.
Drive Higher Conversions: According to studies, websites that showcase authentic social proof can increase conversions by 30% or more.
Use Case Examples:
- Fashion brands highlight real customer style shots.
- Beauty stores showcase product tutorials and reviews.
- Lifestyle brands share behind-the-scenes content and collaborations.
How to Add Tumblr Feed on Shopify
Now, let’s go over how to add a Tumblr Feed to your website or store.
First, sign up for a WiserNotify account. You can start with a 7-day free trial or choose an affordable plan.
After signing up, you’ll land on the WiserNotify dashboard. Look for the “Social Wall” icon, like this:
Click on the Social Wall icon. You’ll be redirected to a new tab where you’ll see two options:
- Social Wall
- Review Wall
Under the Tumblr Feed option, click on “Add Wall.”
Connect your Tumblr account to WiserNotify to pull your data.
Customize the wall based on youaCustomize the wall based on your needs.r needs.
Once done, click the “Get Code” button. Copy the code and paste it wherever you want the Tumblr Feed to appear on your site.
Here’s an example of a Tumblr feed in action:
How to Embed Tumblr Feed on Shopify
After creating your Tumblr Feed widget in Wisernotify, follow these Shopify-specific steps:
1. Log into Your Shopify Admin
- Visit Shopify and sign into your store’s admin dashboard.
2. Navigate to Online Store > Pages
From the Shopify admin panel:
- Click Online Store > Pages.
- Choose an existing page or create a new page where you want the Tumblr Feed to appear.
3. Switch to HTML Editing Mode
Inside the page editor:
- Click the Show HTML button (“<>” icon) to switch from the visual editor to the HTML editor.
4. Paste the Wisernotify Embed Code
- Paste the Tumblr Feed embed code into the HTML editor where you want the feed to appear.
5. Save and Preview
- Click Save and Preview your page to ensure the Tumblr Feed appears correctly.
Best Practices for Showcasing Tumblr Feed on Shopify
Choose the Right Placement
Position your Tumblr Feed where it supports conversions:
- Near the bottom of the homepage as fresh content.
- In a dedicated “Customer Stories” or “Community” page.
- Alongside product recommendations or testimonials.
Match Branding for Seamless Design
- Use Wisernotify’s customization features to tailor your Tumblr Feed’s typography, colors, and spacing to mirror your Shopify store’s theme. A consistent design language across your store enhances professionalism and user experience.
Optimize for Mobile and Page Speed
- Given Shopify’s significant mobile traffic, ensure your Tumblr Feed is responsive and loads quickly. Limit the number of displayed posts initially to keep the page lightweight. Wisernotify’s “Load More” button provides a user-friendly way to extend content without slowing down initial load times.
Highlight Specific, High-Value Content
- Use Wisernotify’s filter options to showcase posts that matter—customer testimonials, UGC (user-generated content), product launches, behind-the-scenes content. Selectively displaying posts ensures your Tumblr Feed supports your conversion goals.
Integrate Calls-to-Action (CTAs)
- Consider placing a CTA below or above your Tumblr Feed. For example: “Follow us on Tumblr for style inspiration” or “See how our customers use [product].” This gently encourages further engagement beyond browsing.
Common Mistakes to Avoid When Adding Tumblr Feed to Shopify
Embedding the Feed in the Wrong Sections
Avoid pasting the embed code into a text field or product description area without proper HTML support. Always use the HTML editor, Custom HTML sections, or Custom Liquid blocks to ensure smooth integration.
Ignoring Mobile Preview and Testing
Assuming your Tumblr Feed will look perfect on mobile devices can be risky. Always preview your store on multiple screen sizes and tweak Wisernotify settings for mobile responsiveness.
Displaying Too Many Posts at Once
Overloading a page with 10+ Tumblr posts can dramatically slow down load time, which frustrates users and hurts SEO. Show 3–5 posts initially, then allow visitors to explore more via interactive elements.
Skipping Design Customization
Leaving your Tumblr Feed in default settings might make it look disjointed from your brand. Spend time adjusting colors, borders, shadows, and spacing to ensure the feed feels like a natural part of your Shopify store.
Forgetting to Save and Test After Embedding
After embedding the feed, always Save and Preview the page before going live. A missed “Save” click means your visitors won’t see the Tumblr Feed, even if it looks good in your editor.
Wrap-Up
Embedding a Tumblr Feed on Shopify using Wisernotify instantly transforms your store into a lively, credible space where visitors feel more connected to your brand. Dynamic social content boosts trust, encourages longer browsing sessions, and drives more conversions.
Ready to make your Shopify store more vibrant and trustworthy? Start embedding your Tumblr Feed with Wisernotify today!
