Add Tumblr Feed on BigCommerce in Just a Few Clicks

BigCommerce is one of the top platforms for growing and scaling ecommerce stores. While it offers robust tools for product and inventory management, many BigCommerce sites still lack dynamic elements that show brand activity or real customer interaction.

That’s where adding a Tumblr Feed can help. It introduces real-time social proof, community engagement, and customer-generated content—directly into your product or landing pages.

With Wisernotify, embedding a Tumblr Feed into BigCommerce is quick and code-free. Wisernotify provides beautiful, responsive widgets that plug directly into any part of your BigCommerce site.

Why Add Tumblr Feed on BigCommerce?

Improve Trust with Authentic Content: Displaying customer photos, testimonials, or product usage stories from Tumblr reassures visitors and builds confidence in your brand.

Make Your Store Feel More Active and Engaging: Dynamic Tumblr Feeds bring your site to life, showing that your brand is active and socially engaged.

Boost Time-on-Site and Conversion Rates: Interactive and user-driven content increases time on page and makes users more likely to convert.

Support SEO and User Experience: Fresh, regularly updated content (like a Tumblr Feed) helps improve bounce rates and overall page SEO.

Use Case Examples:

• A lifestyle brand shares customer fashion photos.
• A beauty store features influencer tutorials and tips.
• An outdoor gear retailer showcases real-world product usage from Tumblr fans.

How to Add Tumblr Feed on BigCommerce

Now, let’s go over how to add a Tumblr Feed to your website or store.

First, sign up for a WiserNotify account. You can start with a 7-day free trial or choose an affordable plan.

After signing up, you’ll land on the WiserNotify dashboard. Look for the “Social Wall” icon, like this:

Click on the Social Wall icon. You’ll be redirected to a new tab where you’ll see two options:

1. Social Wall
2. Review Wall

Under the Tumblr Feed option, click on “Add Wall.”

Connect your Tumblr account to WiserNotify to pull your data.

Customize the wall based on youaCustomize the wall based on your needs.r needs.

Once done, click the “Get Code” button. Copy the code and paste it wherever you want the Tumblr Feed to appear on your site.

 

Here’s an example of a Tumblr feed in action:

How to Embed Tumblr Feed on BigCommerce

Once you’ve created your Tumblr Feed in Wisernotify, here are the steps for adding it to your BigCommerce site:

1. Copy the Embed Code from Wisernotify

• Log into your Wisernotify account and copy the Tumblr Feed embed code.

2. Log into Your BigCommerce Admin Panel

• Go to your BigCommerce dashboard at yourstore.com/manage.

3. Navigate to Storefront > Web Pages or Edit Template Files

Choose where you want to place the Tumblr Feed:

• For a specific product or homepage: Go to Storefront > Web Pages.
• For full template integration: Go to Storefront > My Themes > Edit Theme Files.

4. Add a Script HTML Widget or Paste in Custom Code

• In Web Pages, use the HTML editor.
• In template files, edit the appropriate .html or .html.twig file. Paste the Tumblr Feed code where you want the feed to appear.

5. Save and Preview

• Click Save and preview the page to make sure the feed is displaying properly.

Best Practices for Showcasing Tumblr Feed on BigCommerce

Customize the Feed to Match Your Brand Identity

• Use Wisernotify’s customization tools to tailor the Tumblr Feed widget’s design—adjust colors, fonts, and spacing so the widget seamlessly blends into your BigCommerce storefront. This ensures the feed doesn’t look like an add-on but an intentional part of your customer journey.

Place the Feed Where It Adds the Most Trust

The Tumblr Feed should complement user behavior:

• On product detail pages to reinforce customer feedback.
• On the homepage to showcase brand activity.
• On the cart or checkout pages to ease last-minute purchase anxiety. Placing the feed where it aligns with conversion goals amplifies its value.

Optimize for Mobile Experience

BigCommerce stores receive significant mobile traffic. Wisernotify widgets are responsive, but always:

• Preview feed on mobile and tablet devices.
• Check for image resizing, tap-friendliness, and content overflow.
• Adjust spacing and font size as needed for better readability. Ensuring smooth mobile usability leads to lower bounce rates and better conversions.

Curate the Most Impactful Tumblr Content

Avoid overwhelming users with irrelevant or off-brand content. Use Wisernotify’s filters to:

• Show only posts that support your current campaigns.
• Highlight UGC featuring top-selling products.
• Exclude non-commercial or outdated posts. Thoughtful curation improves feed relevance and trustworthiness.

Keep Performance in Mind

• Don’t sacrifice page speed for visuals. Display only a few (3–5) Tumblr posts initially, and enable the “Load More” option for deeper engagement. Faster loading ensures a smoother shopping experience.

Common Mistakes to Avoid When Adding Tumblr Feed to BigCommerce

Embedding Code in a Non-HTML Area

BigCommerce’s visual editors may strip or misrender embedded scripts. Always paste your Wisernotify Tumblr Feed code into a proper HTML section, whether in page content or templates.

Forgetting to Match Visual Design

Default Wisernotify styles might not align with your BigCommerce store’s look and feel. Be sure to customize the Tumblr Feed using brand-consistent colors, borders, and typography to maintain visual harmony.

Ignoring Mobile Testing

What looks great on desktop might be broken or awkward on mobile. Test your embedded feed on various screen sizes to adjust any overflow or spacing issues.

Displaying Too Many Tumblr Posts

A cluttered feed can confuse shoppers and slow down your page. Display 3–5 high-impact posts and let users click to see more.

Not Clearing Cache or Previewing Changes

After updating your site with a new Tumblr Feed, don’t forget to preview the page. If using template files, clear your site’s cache to ensure changes go live properly.

Wrap-Up

Adding a Tumblr Feed to BigCommerce using Wisernotify is a quick and effective way to enrich your store with real-time content that builds trust, improves engagement, and boosts conversions.

Ready to energize your BigCommerce storefront? Start embedding your Tumblr Feed with Wisernotify today!