Running an online store on Shopify? Then you know the importance of turning visitors into buyers quickly. But if your site doesn’t show proof that real customers love your products, many will leave without making a purchase.
A live social media feed changes that. Displaying real Instagram posts, tweets, or Facebook comments builds trust and shows that real people are engaging with your brand.
With Wisernotify, you can easily embed a social media feed on your Shopify store — no coding, no app bloat. This guide will walk you through why it matters and how to do it right.
Why Add Social Media Feed on Shopify?
Build Trust with First-Time Visitors: Shoppers want to see real people using your products. A live feed shows customers posting, tagging, and reviewing in real time.
Increase Sales with Social Proof: According to TrustPulse, social proof can increase conversions by up to 15%. Seeing others buy and love your product nudges hesitant shoppers to take action.
Highlight UGC (User-Generated Content): Showcasing posts where customers tag your brand is a powerful way to validate your products without writing a word.
Keep Your Store Fresh Without Constant Updates: Social feeds auto-update, meaning your homepage or product pages always look alive and current.
Grow Your Following: When visitors see your social content, they’re more likely to follow you — expanding your reach and engagement.
How to Add Social Media Feed on Shopify
Now let’s dive into the step-by-step process of adding a social feed to your website or eCommerce store.
1. Sign Up for WiserNotify
You can start with a 7-day free trial to see how it works, or choose a paid plan—whichever suits you best.
2. Access the Social Wall
After signing up, go to your WiserNotify dashboard. Click on the “Social Wall” button as shown below:
3. Choose Wall Type
Once you click the button, you’ll see a dashboard like this.
Here, you’ll find two types of walls:
Inside the Social Wall, you can choose from different social platforms like Facebook, Instagram, and Tumblr.
4. Add a Social Wall
Select the platform you want and click “Add Wall.” Next, you’ll be prompted to add an integration.
Just connect the chosen platform, customize your social feed, and copy the generated embed code.
5. Embed the Code
Paste the embed code wherever you want to display the social wall on your site.
💡 Example:
Here’s a great real-life example of a social media feed in action from Sony’s website:
Let me know if you’d like this optimized for a landing page, support doc, or blog post!
How to Embed Social Media Feed on Shopify
Once you’ve created your Wisernotify widget, follow these steps to embed it on your Shopify store:
1. Login to Your Shopify Admin
- Go to https://www.shopify.com/login and sign into your store.
2. Go to Online Store > Themes
- In your Shopify dashboard, click on “Online Store” then “Themes.”
3. Click “Customize”
- Next to your current theme, click “Customize” to open the theme editor.
4. Choose the Page or Template
- Select the page where you want your feed to appear (e.g., Home, Product Page, About Page).
5. Add a Custom HTML Section
- In the section list, click “Add Section” and choose “Custom Liquid” or “Custom HTML” (depends on your theme).
6. Paste the Wisernotify Embed Code
- Go to Wisernotify and copy your social feed embed code.
- Paste it into the custom HTML or Liquid box.
7. Adjust Placement as Needed
- Drag and drop the section to your preferred position on the page.
8. Save and Preview
- Click “Save” and preview your store to make sure the feed appears correctly.
Best Practices for Showcasing Instagram Feed on Shopify
Display on Product Pages and Homepage
- Add your feed to high-conversion areas where it can influence purchase decisions, such as below the product images or above the CTA button. This ensures visitors see it during critical decision-making moments.
Style the Feed to Match Your Store’s Branding
- Use Wisernotify’s customization settings to align fonts, colors, and layout with your existing theme. A well-integrated feed enhances the shopping experience and keeps the design cohesive.
Feature Real Customer Photos
- Highlight user-generated content like unboxing shots or customer reviews in your feed. This authentic content adds social proof and helps new customers relate to your brand.
Limit the Number of Posts
- Don’t overload the feed with too many posts. Keeping it to 4–6 ensures your page loads quickly and the design stays clean and digestible.
Test on Mobile
- Most shoppers browse on mobile devices. Ensure your feed looks great on smaller screens to maintain usability and impact across all devices.
Common Mistakes to Avoid When Adding Social Media Feed to Shopify
Using the Wrong Section Type
- Not all Shopify themes support HTML directly in every section. If you’re using a theme without a clear custom HTML or Liquid section, the script may not work. Always choose the proper section type recommended for script embedding.
Not Saving Your Theme Changes
- Forgetting to click “Save” after embedding your code is a common oversight. Without saving, none of your changes will be applied, and the feed won’t show up on the live site.
Misplaced Feed Location
- Placing your feed too low or in non-strategic areas, like the footer, reduces its visibility and impact. Keep it near product visuals or promotional sections where users are already interested.
Skipping Mobile Testing
- Some elements that appear well-aligned on desktop may break on mobile. Always use Shopify’s preview feature to test the layout across multiple devices before publishing.
Not Customizing the Feed
- A generic feed may visually clash with your branding. Use Wisernotify’s tools to adjust layout, spacing, and color schemes so your feed looks like a native part of your store.
Wrap-Up
Shopify stores thrive on trust and visual appeal — and a live social media feed delivers both. With Wisernotify, you can add that extra layer of credibility that encourages visitors to buy.
Whether it’s user photos, product tags, or influencer mentions — bring them to your site in real time and watch engagement and sales improve.
Ready to boost conversions and social proof? Embed your live social media feed on Shopify today with Wisernotify!
