Add Social Media Feed on Drupal – Quick & Easy Setup

Building a Drupal website gives you flexibility and power—but standing out and building trust requires more than good design. Visitors crave authenticity.

Embedding a live social media feed into your Drupal site using Wisernotify can deliver real-time social proof that showcases brand credibility and drives more engagement. The best part? It’s quick and easy, with no complex development needed.

Why Add Social Media Feed on Drupal?

Drupal excels at custom web development, but social proof adds the human connection that encourages visitors to act. Here’s why embedding a live social feed matters:

Build Instant Trust and Authority: Live Instagram, Facebook, or LinkedIn posts show your brand is active, trusted, and valued by real people—not just marketers.

Keep Your Website Fresh Automatically: Instead of manually updating content, Wisernotify auto-refreshes your feed, keeping your Drupal pages dynamic and up-to-date.

Drive Deeper Visitor Engagement: Social content encourages visitors to stay longer and explore more, increasing time-on-site metrics critical for SEO and conversions.

Showcase User-Generated Content: Real customers and followers speaking about your brand build credibility faster than paid advertisements ever could.

Boost Cross-Channel Growth: By embedding your social feeds, you subtly nudge visitors to also engage with your brand on Instagram, Facebook, or LinkedIn.

Use Case Example: An eCommerce brand uses Drupal and embeds a live Instagram feed showing customer product reviews, leading to a 25% increase in checkout conversions.

How to Add Social Media Feed on Drupal

Now let’s dive into the step-by-step process of adding a social feed to your website or eCommerce store.

1. Sign Up for WiserNotify

You can start with a 7-day free trial to see how it works, or choose a paid plan—whichever suits you best.

2. Access the Social Wall

After signing up, go to your WiserNotify dashboard. Click on the “Social Wall” button as shown below:

 3. Choose Wall Type

Once you click the button, you’ll see a dashboard like this.

 

Here, you’ll find two types of walls:

Inside the Social Wall, you can choose from different social platforms like Facebook, Instagram, and Tumblr.

4. Add a Social Wall

Select the platform you want and click “Add Wall.” Next, you’ll be prompted to add an integration.

Just connect the chosen platform, customize your social feed, and copy the generated embed code.

5. Embed the Code

Paste the embed code wherever you want to display the social wall on your site.

💡 Example:

Here’s a great real-life example of a social media feed in action from Sony’s website:

Let me know if you’d like this optimized for a landing page, support doc, or blog post!

How to Embed Social Media Feed on Drupal

After creating your Wisernotify widget and copying the embed code, here’s how to add it to your Drupal site:

1. Log in to Your Drupal Admin Panel

• Navigate to your Drupal site admin dashboard.

2. Select the Page or Block to Edit

• Choose the page or custom block where you want the social feed.

3. Switch to the HTML Source Mode

• Use the editor’s “Source” option to paste raw HTML.

4. Paste Your Wisernotify Embed Code

• Insert the Wisernotify code exactly where you want the feed displayed.

5. Save and Clear Cache

• Save your changes and clear the site cache to ensure the feed appears correctly.

6. Preview and Publish

• Preview your page and then publish your changes.

Best Practices for Showcasing Instagram Feed on Drupal

Embed the Feed Near Trust-Building Sections

• Positioning your feed near trust elements like testimonials, awards, or CTAs reinforces positive visitor sentiment.
• It creates a natural validation point where users are likely to need a final reassurance before converting, making the social proof most impactful.

Optimize for Performance

• Drupal sites often involve complex modules and integrations. Adding a heavy widget can hurt load times, so choose Wisernotify’s lighter templates.
• Maintaining fast page speeds is critical for user experience, bounce rate reduction, and search engine rankings.

Align the Feed’s Design with Your Theme

• An uncoordinated feed can break your site’s aesthetic flow.
• Customize the Wisernotify feed to match your site’s fonts, color palette, and spacing rules so it feels native to the Drupal page layout, enhancing professionalism and maintaining user trust.

Prioritize High-Value Content

• Don’t pull random posts into your feed. Focus on content that tells a story, builds trust, and highlights real customer successes.
• Carefully curating impactful posts ensures that your social feed strengthens, rather than dilutes, your messaging.

Test Mobile Responsiveness Carefully

• Drupal sites often require additional responsive tweaks due to diverse theming options.
• Always preview your Wisernotify feed across multiple devices to guarantee smooth, flawless display that maintains functionality on mobile, tablet, and desktop views.

Common Mistakes to Avoid When Adding Social Media Feed to Drupal

Pasting Code in the Wrong Editor Mode

Always switch to “Source” or “HTML” mode before inserting the embed code. Pasting it directly into a visual editor will either break the code or strip it out completely, leading to frustration and broken layouts that harm the user experience.

Placing the Feed Too Low on the Page

Visitors rarely scroll to the very bottom of a webpage unless highly motivated. Embedding your social proof too deep makes it virtually invisible. Position it strategically near high-engagement areas like product pages, landing sections, or CTAs to maximize visibility.

Displaying Too Many Social Posts

A social feed that pulls in dozens of posts at once can overwhelm visitors and slow down your page. Stick to showing a limited, curated number of posts that deliver maximum trust and engagement without distracting users from their main goals.

Ignoring Visual Consistency

If your feed uses different fonts, strange colors, or off-brand spacing, it looks amateurish. Customize Wisernotify settings carefully so that the feed integrates seamlessly with your Drupal theme, preserving brand trust and enhancing visual appeal.

Forgetting to Clear Cache After Embedding

Drupal caching systems like Varnish or internal cache may prevent changes from appearing immediately. Always clear all caches after embedding new code. This ensures visitors see the updated live feed without any delay or broken sections on your site.

Wrap-Up

Adding a live social media feed to your Drupal site using Wisernotify is one of the easiest and most effective ways to enhance trust, boost engagement, and drive higher conversions.

By showcasing real-world interactions, you build a brand that’s more credible, relatable, and conversion-focused.

Start using Wisernotify today to elevate your Drupal website with authentic, real-time social proof!