Add RSS Feed on Shopify (Quick & Easy Setup)

Shopify makes it easy to launch and manage an online store—but keeping your storefront lively and engaging is a challenge many store owners face. Static homepages and product pages can make your site feel outdated, hurting trust and lowering conversion rates.

Adding an RSS Feed can change that. By displaying your latest blog posts, news, or product updates, you show customers that your brand is active and evolving. With Wisernotify, embedding a dynamic RSS Feed into your Shopify store is fast, easy, and doesn’t require any technical skills.

This guide will walk you through why you should add an RSS Feed on Shopify and how to embed it using Wisernotify.

Why Add RSS Feed on Shopify?

Boost Customer Trust: Seeing new blog posts, announcements, or updates reassures customers that your brand is current and active.

Increase Engagement: Fresh content encourages visitors to explore more pages, improving session time and reducing bounce rates.

Highlight Important Updates: Use the feed to promote new products, feature blog posts, or share company news.

Example Use Cases:

• Showcase blog articles about product tips and tutorials on your homepage.
• Feature recent press mentions or awards in your “About Us” section.
• Share new product launches directly on collection pages.

Relevant Stat: Websites that publish consistent blog content get 67% more leads than those that don’t (source: Demand Metric).

How to Add RSS Feed on Shopify

Now, let’s walk through how to add an RSS Feed to your website or store.

First, sign up for a WiserNotify account. You can start with a 7-day free trial or pick an affordable plan.

After signing up, you’ll arrive at the WiserNotify dashboard. Look for the Social Wall icon, like this:

Click on the Social Wall icon. You’ll be redirected to a new tab where you’ll see two options:

1. Social Wall
2. Review Wall

Under the RSS Feed option, click Add Wall.

Next, connect your Tumblr account to WiserNotify to pull your data.

Customize the wall based on your needs.

When you’re ready, click the Get Code button. Copy the code and paste it wherever you want the RSS Feed to appear on your site.

How to Embed RSS Feed on Shopify

Once you’ve created your RSS Feed widget using Wisernotify, here’s how to embed it into your Shopify store:

1. Log into your Shopify Admin Dashboard.
2. Go to “Online Store” and click on “Pages” or “Themes” if you want to add it to your homepage.
3. Select the Page or Section where you want the RSS Feed.
4. Click “Edit” and switch to the “HTML” editing mode.
5. Paste the Wisernotify Embed Code into the HTML editor where you want the feed to appear.
6. Save and Preview the changes to ensure the feed looks and functions properly.
7. Publish your page or updated theme section.

Your Shopify store now dynamically updates with new content pulled from your RSS Feed!

Best Practices for Showcasing RSS Feed on Shopify

✅ Prioritize High-Visibility Areas: Place your RSS Feed on the homepage, blog sidebar, product pages, or “About Us” page.

✅ Maintain Brand Consistency: Customize your Wisernotify widget to match your brand’s fonts, colors, and design style.

✅ Keep It Concise: Limit your feed to 5-7 posts to avoid overwhelming customers.

✅ Highlight Conversion-Focused Content: Feature updates like new product launches, tutorials, gift guides, or promotions.

Common Mistakes to Avoid When Adding RSS Feed to Shopify

Using the Wrong Embed Area

Always embed the code inside an HTML block or section—don’t paste into plain text editors.

Ignoring Mobile Experience

Shopify is mobile-responsive. Preview your RSS Feed on mobile to ensure clean display.

Failing to Customize

Unstyled widgets may look disconnected. Wisernotify allows full customization to align with your theme.

Overcrowding with Too Much Content

Stick to a few key updates to maintain a clean and user-friendly design.

Wrap-Up

Embedding an RSS Feed into your Shopify store is an easy way to boost credibility, keep your site dynamic, and drive more engagement. Whether you’re promoting blogs, product launches, or important news, Wisernotify helps you add a real-time feed without technical hassle.

Ready to make your Shopify store look more alive and trustworthy? Start using Wisernotify today and deliver a richer, fresher shopping experience to your visitors.